Question: How  is keeping a high GPA beneficial to a college student? If employers don't really care, and it doesn't effect financial aid...they why bother working to keep a GPA near 4.0?    \nWhat is the reward for good grades, when 2.5 to 3.0 is sufficient to most employers? (if they ask at all)\n\nI have a 3.67 and am working toward a civil engineering degree.  (Bachelors)

Answer: If you have extensive job experience, then a low GPA isn't that importatnt.  If you have no job experience, or only one or two jobs, then a high GPA is very importatnt.  It looks good on a resume, and can be the deciding factor between you and another candidate for a job, scholarship, internship, etc.
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