Question: What is the best way to market a product on a shoestring budget? I am wanting to test an idea before I actually putting any real money into it. My idea involves teaching teenagers how to create simple video games (They get to have fun learning the basic of programming, their parents feel like their learning something usefull (math, organization, logic skills). Anyway, what is the best way to get my service out without having to shell out more than $400.00. What type of guerilla marketing tatics are successfull? If you want to see my complete business idea look for "Need Honest Opinion on Business Idea?" in the small business section.\n\nThanks.

Answer: I'd give the product to 1/2 dozen local high-school kids. Then, I'd have a contest to see who can create the best game. Then I'd take that contest and try to get the local media (hometown newspaper, etc.) to write a story about it. PR is the BEST way to get local awareness up.
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