Question: Are you a professional that will admit to reading People (Journal of Popular Studies)? 

Answer: It was once pointed out to me in a marketing book that People magazine was an excellent place to spot emerging trends in consumers.  Celeb's tend to latch on first to what's new & fresh and other people soon follow.  I thought it was an interesting idea.
This question from the Yahoo Q&A forum is categorized in the topic: Society & Culture