The initiative would encompass a number of programs to meet the needs of various tourism industry sectors, such as: Grants to existing and new tourist operators of farm stays, motels, B&Bs, and wineries for training in marketing and promotion, with particular emphasis on on-line marketing; Training rebates for travel agents and tourism operators who undertake a training course or accreditation in regional tourism, based on the number of bed nights they sell into regional Australia within a prescribed period;
favourably mentions cultural diversity, for example for freedom of religion or linguistic heritages