Australians also need to be better informed about the basic costs of producing food and ﬁbre, especially the factors inﬂuencing prices, and the very real beneﬁts to consumers of choosing Australian produce. We will implement clear ‘truth in labelling laws’ to help buyers make informed purchasing decisions and we will support the Australian food industry in its endeavours to create more innovative and healthier products for consumers. In particular, the industry must be allowed to continue to improve its product without being unfairly hindered by inappropriate labelling laws and ‘health trafﬁc light’ warnings on labelling that confuse and misinform the public.
positive towards policies for agriculture and farmers