Context: I was doing some freelance work for a friend and it didn't work out the way I had wanted to - the results we got were less than stellar.  I worked as hard as I could but it wasn't enough.
Speaker 1: I was doing some freelance website work for a friend of mine and I did a lot of work for it.  Sadly, it didn't do as well as we had expected it to do, even though I put my best work and most effort into it.
Speaker 2: Oh that's not good. It is hard to put all your effort in and have it go nowhere
Speaker 1: It is.  We're in the process of revamping and coming up with some new and different ideas so hopefully we can do some revisions and get better results.
Speaker 2: Sometimes revamping leads to more amazing results than you could have orginially anticipated
Speaker 1: That's what I'm hoping for. It's kinda fun when you have to reach into your bag of tricks to see if anything new is there!  