Kellogg's is only an idea.
The Kellogg Company ( also Kellogg 's , Kellogg , and Kellogg 's of Battle Creek ) is an American multinational food manufacturing company headquartered in Battle Creek , Michigan , United States . The company 's brands include Froot Loops , Apple Jacks , Corn Flakes , Frosted Flakes , Rice Krispies , Special K , Cocoa Krispies , Keebler , Pringles , Pop-Tarts , Kashi , Cheez-It , Eggo , Nutri-Grain , Morningstar Farms , and many more . Laura Cornelius Kellogg ( `` Minnie '' ) ( `` Wynnogene '' ) ( 1880 -- 1947 ) , was an Oneida leader , author , orator , activist and visionary . Will Keith Kellogg , generally referred to as W.K. Kellogg ( April 7 , 1860 -- October 6 , 1951 ) , was an American industrialist in food manufacturing , best known as the founder of the Kellogg Company , which to this day produces a wide variety of popular breakfast cereals .