Shane McMahon officially retired on the first day of 2000.
Shane McMahon . In 2009 , McMahon announced his resignation from WWE which went into effect January 1 , 2010 . He later became CEO of entertainment service company YOU On Demand in late 2010 . On July 12 , 2013 , McMahon voluntarily stepped down as CEO of YOU On Demand and appointed Weicheng Liu as his successor , while remaining the company 's principal executive officer and Vice Chairman of the Board . On February 22 , 2016 , he returned to the WWE as an on-screen character .