Sky UK is a company which serves only eastern Europe.
Central and Eastern Europe , abbreviated CEE , is a generic term for the group of countries in Central Europe , Southeast Europe , Northern Europe , and Eastern Europe , usually meaning former communist states in Europe . Sky UK Limited ( formerly British Sky Broadcasting and BSkyB ) is a telecommunications company which serves the United Kingdom . Sky provides television and broadband internet services , fixed line and mobile telephone services to consumers and businesses in the United Kingdom .