Juventus F.C. began wearing a gold-and-blue home uniform in 1968.
Juventus Football Club S.p.A. ( from Latin iuventūs , `` youth '' ; [ juˈvɛntus ] ) , colloquially known as Juve ( [ ˈjuːve ] ) , is a professional Italian association football club based in Turin , Piedmont , founded in 1897 by a group of young Torinese students , among them was their first president Eugenio Canfari and his brother Enrico , author of the company 's historical memory . Juventus established itself as a major force at national level since the 1930s and at confederation level since mid-1970s .