Sky UK is a company.
Sky UK Limited ( formerly British Sky Broadcasting and BSkyB ) is a telecommunications company which serves the United Kingdom . Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting , Sky became the UK 's largest digital subscription television company . Following Sky 's 2014 acquisition of Sky Italia and a majority 90.04 % interest in Sky Deutschland in November 2014 , its holding company British Sky Broadcasting Group plc changed its name to Sky plc. . Sky UK Limited is a wholly owned subsidiary of Sky plc , with its current company directors being Andrew Griffith and Christopher Taylor .