Shane McMahon is a balloon.
Shane Brandon McMahon ( born January 15 , 1970 ) is an American businessman and part-time professional wrestler who is a minority owner of WWE and the vice-chairman of Wecast Holdings Inc. . He is currently the on-screen commissioner of WWE 's weekly television show SmackDown Live . McMahon was also a referee , producer , announcer , and eventually a wrestler on-screen , while also becoming WWE 's Executive Vice President of Global Media behind the scenes . As a wrestler , he won the European Championship once and the Hardcore Championship once , and has wrestled in the main event of multiple WWE pay per views . On February 22 , 2016 , he returned to the WWE as an on-screen character .