Advertising is a personal message.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored , nonpersonal message to promote or sell a product , service or idea . It is differentiated from personal selling in that the message is nonpersonal , i.e. , not directed to a particular individual . Advertising is communicated through various mass media , including old media such as newspapers , magazines , Television , Radio , outdoor advertising or direct mail ; or new media such as search results , blogs , websites or text messages .