Scream used established and recognizable directors.
Scream is a 1996 American slasher film written by Kevin Williamson and directed by Wes Craven . Scream (Usher song) . Directed by direction duo BB GUN , the video contains footage from the Fuerza Bruta show , with Usher reenacting his role as The Running Man , dancing with his love interest and running into a brick wall towards the video 's closure .