Informative primer for corporate bloggers
A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging.Among the things I particularly like are:(1) The assertion and further elaboration that Blogging is really about three things: "Information", "Relationships" and "Knowledge Management".(2) "Be Real: The Scoble Story" which highlights the importance of authenticity and honesty in blogging.(3) "External Blogging Personality Types" where the values of different blogging styles (e.g. The Barber, The Blacksmith, The Bridge, The Window, The Signpost, The Pub, The Newspaper) was discussed.