Develop yourself and your brand
It's not a book for lawyers although it could be, as well as it could be for doctors, engeineers, marketers and for everyone. If you think how to sell yourself or your brand, this book will help to let others buy yourself and your brand.If your 2006 marketing calendar is busy with promotions and new products under the pressure of management to beat year ago stop and read this book. If you face alot of arguments that marketing is an art but not a scince you and those people should read this book. In fact, Al Ries cleaverly help us to understand ourselfs and our career. Appreciate Al Ries a lot wishing to get the chance to meet sometime.