"it's ironic"
This is what my 19 year-old brother said when I asked him why exactly he wanted this model of calculator watch that was popular back in the late 80s. It took him a while to figure out how to set the time, considering the only other time keeping device he has ever used is his cellphone, which automatically sets the time. After he overcame the confusion caused by military time, he seemed delighted with the watch. (I think he gave up on trying to set it to a 12-hour clock without ever consulting the instruction manual.)