Even with gentle use, it didn't last two weeks
My wife bought this for me for my bday. I was very excited, I made approx. 1 smoothie per day (soft fruits only, no ice) and within 10 days the motor was burned out. The only way I could've been more gentle with this item was to not use it at all, which apparently is what it's intended for. If you want a nice-looking, blender for display only, then this one might be for you. If you want an appliance that you can actually use, you should look elsewhere. I'm going to try an immersion blender for my smoothies.