Unrated
It is a questionable practice for a producer to make all his protagonists completely unsympathetic. Characters ranged from driven by lust and gluttony to selfishly using others to gain quick wealth (greed and vanity). Even though the plot allows the possibility of a character arc and redemption, the main protagonist barely takes advantage of it. I initially preferred to give this zero stars, but on further consideration I think one star is justified: this movie proves to me that Sacha Baron Cohen cannot act, so I saved myself from seeing Borat. On the other hand, I give this three stars for Boring and five stars for Stupid, giving it an overall rating of four stars on my BS scale.