Lasted 5 minutes.
I bought this toy because the other reviewers stated it "lasted a while" for their "heavy chewer" dogs. I have a Golden retriever that does like to chew, moreso then any other dog I've owned. However this toy, literally lasted 5 minutes of him playing with it (to be honest it was probably less then 5 minutes of continual use, as he wasn't always chewing on it during that time), before he had the rope ripped apart into shreds.I had to take it from him so he wasn't choking on strands of 10" long rope pieces. I don't think I can return a chewed up toy, so now after 5 minutes of use I'm out 5$.I've had a few other rope toys that lasted anywhere from a week to a month. The rope on this one is just softer, its not hard, was way too easy for a dog to chew through.Would not recommend.