Do you own or operate a Retail Store?
Anyone who owns or operates a retail store should read this book. It explains how human behavior impacts what and how much we purchase. And how by making small changes in the signage or location of goods you can increase your sales.The version I read was printed in 2000(the newer version is dated 2008)and is woefully outdated in its perception of the future of on-line sales. However, this does not detract in the least from the usefulness of the rest of the information provided, which is the majority of the book.Karen L. Jett, Jett Excellence, Author Grow Your People, Grow Your BusinessFounder of Strategic Plan-ting Workshops