Look elsewhere for marketing expertise
If you are looking for a detailed marketing book, look elsewhere. Many of the topics are given a superficial view and when the author attempts to provide any depth, he just creates confusion with buzzwords and jargon. Many topics have little substance to support the authors position. The templates are poorly structured as well and there are too many tables with irrelevant data. On top of all this, the book is out of date. I wish I could my $39 back in addition to the hours wasted reading through this "textbook".