Sun Tzu was right.
This is a better book than I first thought it was. On re-reading it, I realized that Collins was actually restating the principles set forth in Sun Tzu's Art of War: The devil really is in the details - those who tend to be successful are those who have the best understanding of the business at hand and have the courage to do what it takes to get the job done right.This book may be destined to be a classic, but it only builds on a tradition of applying rational principles to unravel what appears to be complex situations. It doesn't break new ground. Collins is not a Sun Tzu, Machiavelli, Smith, Riccardo, Samuelson or Friedman, but he does a good job of showing how new challenges can be met by the application of intelligence and hard work.