[Aim of theory] To the individual - the individual is deterred through fear of further punishment. To the general public - Potential offenders warned as to likely punishment [Suitable punishment] Prison Sentence Heavy Fine Long sentence as an example to others [Theory] 
Deterrence
R e t r i b u t i o n
D e t e r r e n c e
R e h a b i l i t a t i o n
I n c a p a c i t a t i o n
R e p a r a t i o n
D e n u n c i a t i o n