The model of a centralised business launching a decentralised chain isn't new. But it's certainly becoming a more popular trend.<br><br>Why? Well, from a business perspective it provides a new avenue to monetisation via fees - as well as exposure to an entirely new user-base.
The model of a centralised business launching a decentralised chain isn't new. But it's certainly becoming a more popular trend.

Why? Well, from a business perspective it provides a new avenue to monetisation via fees - as well as exposure to an entirely new user-base.