This skew becomes an issue because retail feel like they can't win.<br><br>And if they feel like they can't win, they won't play the game.<br><br>Why do you think memes have dominated this year?<br><br>It's the only meta where retail feels like they have a fighting chance.
This skew becomes an issue because retail feel like they can't win.

And if they feel like they can't win, they won't play the game.

Why do you think memes have dominated this year?

It's the only meta where retail feels like they have a fighting chance.