Waaaay too many ads. My toddler can hardly play the game without constant interruptions. There are present/gift box objects in game that look like fun to my kid, so she taos them, but they're really just buttons to watch more ads! Even when you send the cat to bed, he "dreams," and it's just a thought bubble with ANOTHER ad inside! Ridiculous. I'm not exaggerating when I say there's an ad appearing roughly every 60 seconds. NOT counting the banners, gift boxes, and in-game pop-ups. Ugh!