Just awful. The gameplay is fine and cute etc but the CONSTANT shilling for money from ads is perhaps the worst I've ever seen. It's disruptive and irritating. I regret having played it. Why not join Play Pass? Or offering your own subscription model? I would happily pay a few bucks a month/year to support a nice app if it meant no more ads. This implementation however is utterly atrocious and everyone involved should be ashamed of themselves.