This game has been an enjoyable passtime. Storyline quality varies. For me, the weakest stories have been those inspired by a certain multi-national corporation with a mouse for a mascot. The best stories (content wise) are the annual Halloween storylines, and the most rewarding stories are usually the Christmas storylines. For those who have frugal inclinations, it is better to spend the gems you find within the game on things like camp equipment or the professor's switch system rather than consumables. It is possible to make decent progress if you play the game on a regular basis. That said, the customer service is abysmal. When the game was removed from the Kindle store, players were given a week of warning that they needed to switch to other places to play the game. In order to switch providers for a previously anonymous account, I was forced to create a new account, then file a support ticket requesting my old (level 174) game to be associated with my new account. I submitted this ticket two days after the notice began appearing, but the ticket wasn't processed until after the deadline to switch providers had passed. This forced switchover occurred while players were in the middle of a limited time content release and very nearly resulted in my leaving the game.