There are a few tweaks that this can use. 1) keys should not be used on adventures. 5 keys to open a gate is costly. If it costs too much energy to complete the adventures I just use it for resources. 2) I think it should have extra tools in adventure chests: enough to clear to the next chest. 3) You should consider free rubie offers for downloading and playing a new game. This will bring advertisers. 4) pat yourself on the back because it is a GREAT building game if you have patience.