Good leveling! With most clicker games I get bored because it's unclear how much I can handle at a time, and there's a weird emotional connection to what you reset. This one, each level is clear & how much I can handle is easier to pick up on, & there's no weird feelings about resetting stronger! It's just business as usual. Couple with not too many ads, a funny concept, and cute art? This is my fave idle clicker I've found so far. My only wish is for a holdable button. It hurts later on to tap.