OMG, Ads are excessive!! You cannot go more than about 30 seconds without hitting an ad. The game might be fun if the ads were gone, or at least drastically reduced. I cannot really get in to the spirit of the game because I am spending all my time waiting for ads to finish. Within 2 or 3 minutes of playing the game you get an option for ad free play, at a cost. You should not need that option so early in a game. Reduce the number of ads and you will have more players!