It feels as if all the fun has been sucked out of the game. They've completely opted for a pay to win model. Side quests for individual cookies have been removed for a pack you buy with no reward. All cookies have been completely nerfed, now favoring fully leveled cookies, another way to make you pay. It's ridiculous and the entire fan base is sick and tired of it. I used to play this every day, now I barely pick it up for weeks at a time. It's all an easy fix, they know this, yet they refuse.