I'm new to this game and I love it but 30 minutes for one life is way too long to wait - especially since the levels are so challenging at times. I would spend money on this game for infinite lives. As it is right now, the cost of gold bricks are too high to justify as lives are lost quickly. Beautiful graphics and fun...just kind of a tease. Wish it worked the same way as Farm Heros - 10 minute wait for lives or watch ads to speed things up/ get extra moves.