"We've demonstrated to the rest of Australia that Tasmania is serious about what it has to offer," Mr Parsons said.

Bear necessity for guests

Robert Raven's lavender farm, Bridestowe Estate, has become a hit since Chinese celebrities posted photos on social media with Bobbie the bear – a lilac coloured soft toy filled with lavender.

"We've probably sold about a quarter of a million of the bears since the post four years ago. We've had to introduce a one-bear policy," he said.

"We had guests queuing up for the bear and some were being sold on the black market in China. It was electrifying. The impact was phenomenal. We've been working hard on our Chinese tourism strategy for years. China is a huge market that is connected so we keep inventing new products for the market."

Jane and Tim Parsons offer guests a farm experience and a chance to see sheep shorn. Peter Mathew

Tasmanian Tourism Industry Council chief executive Luke Marton said the industry had boomed in the last three years pushed by the growth in the Asian market but also from the drop in the dollar causing a return of European and Northern American travellers.

"In 2011 we had about 4000 Chinese tourists a year now we are seeing 35,000," he said.

"Although they only make up about 20 per cent of the tourism numbers, the Asian tourists that visit have usually been to Australia before and this is a secondary trip.

"After the Chinese President's visit at the end of 2014, it's put us in a different stratosphere. It was a once in a lifetime opportunity to be on a pedestal. Tasmania is now viewed different to the rest of Australia. It's a premium destination, which is a really powerful position to hold."