Contest prizes don't have to be expensive

A lot of marketers know they should be giving things away, but shy away from the actual act because they are under the impression that they have to invest a lot of capital into promotional give-away items. Not the case! People simply love winning. It usually doesn’t matter what it is that they are actually winning; just the act of winning itself is exciting. So round up last year’s extra stress balls or pens; dig out those t-shirts from your last event that are laying around your office. They’re taking up space and you could be using them to draw event attendees to your booth with an easy Twitter contest