How does… Instagram’s IGTV work for marketers?

Socialbakers’ Yuval Ben-Itzhak explains how Instagram’s new long form video feature, IGTV, will work for marketers, influencers and brands.

Instagram has seen impressive growth since its acquisition by Facebook and it is rapidly becoming the most engaging platform for brand marketers. From Stories to Carousel, marketers have more content formats than ever to choose from on the platform.
The recent launch of IGTV is opening up yet another avenue for marketers to explore, as they leverage the platform to grow and engage their audience with longer content. It certainly seems Instagram can only win.

By offering marketers the chance to share original user-generated content via the IGTV app, Instagram is making itself even more attractive. With 1 billion users on Instagram, a ready-made audience for content creators, it’s likely that IGTV will be an appealing place for influencers and brands looking to grow and engage their communities at a deeper level. – Read more