Kings of the modern retro scene, Triumph has just unveiled this trendy Bobber – based on the firm’s Bonneville T120 – at a swanky shindig in London. From what we understand, every man and his dog was invited to the press launch in a bid to boost publicity: celebs, journos, bloggers and a few industry cling-ons were present to witness the bobber exposition. You could say it’s a big deal for Hinckley.

In a world where fashion over function is taking precedence, the underground bobber scene has been booming for a while now, although we’ve yet to witness a production-based model – until now. Ultimately, this hard tail lookalike is a bike that’s all about cosmetics, yet Triumph has furnished the Bon-Bob with luxuries such as ride-by-wire, two rider modes, traction control and a slipper clutch.

Sharing the same fundamental 8v parallel twin powerplant as the T120, the Bobber has a dedicated tune that offers more torque and a beefier bottom-end. There’s also a new airbox set-up and intake, and Triumph claims 10,000 miles between major services.

An all-new bobber-inspired chassis features a new frame, suspension and a floating aluminium seat pan that’s adjustable up, down, forward and backward to host various pilot sizes. Likewise, the clocks can also be tilted to suit riding position.

Kudos to Triumph. This Bon-Bob has genuine custom swagger and one-off appeal, rather than a tawdry parts bin appearance of some recent releases. And being a Triumph, there’ll be a medley of custom parts available including a Vance & Hines exhaust and Fox shocks. 44Teeth will be riding the bike in December at the official ride launch, where finer specs, power figures and pricing will be announced. Bob.