W​ith more and more electric cars coming onto the market, Tesla is still far ahead of the pack

T​esla, you've probably heard of them, you know the company that has singlehandledly turned the entire automotive industry onto its head. Put simply Tesla is a revolution, both technologically and financially; the California-based automaker has proven that mass-market electric cars are indeed viable, and now everyone else wants a slice of the pie.

Nowadays it seems like everyone and their uncle is releasing a new "Tesla killer' electric car, with brands like BMW, Porsche, and even Sony rolling out their own electric cars, the competition ahs never been fiercer. However, despite all of this growing competition Tesla still seems to be far ahead, and is now larger than both Ford and GM combined.

M​ost notably Tesla have been in the electric car game far longer than any other established automaker, with their first mass market car, the Model S having been on sale for the best part of a decade. This has allowed Tesla to pull far ahead of other manufacturers in performance, technology, and most notably charging infrastructure.

See, unlike a Porsche Taycan, a car which costs $80,000 more than the top trim Model S, Tesla have managed to build out a network of just under 13,000 Supercharger stations, devices which will get your Tesla up to 80% charge in just 40 minutes, not to mention that for many Tesla owners the cost of all this electricity is exactly $0.00.

O​n top of that Tesla are able to leverage their experience in EV manufacturing to achieve performance unrivaled by even a Bugatti Chiron, let alone other competing electric luxury sedans and SUVs.

H​owever, above all Tesla are able to spark up excitement about an upcoming model more than any other automaker. For example, when the Model 3 was released people were camping outside of Tesla stores to place a deposit on a car, which in all likelihood would only reach their driveway 2 years later.

"there's no such thing as bad publicity"

T​his tenacity for generating free press and excitement has resulted in Tesla having never spent so much as a dime on advertising, this is doubly impressive when you consider just how many people know about Tesla, and all of their upcoming models. The Cybertruck is the latest example of this bizaro-marketing strategy, which seemingly aligns itself with the maxim of, "There's no such thing as bad publicity".

Tesla are able to take advantage of every PR opportunity that crosses their path, for example, when the "unbreakable" Cybertruck window broke Tesla decided to make a t-shirt ​showing that they have nothing against making fun of themselves.

A​mazingly, this unique combination of an erratic CEO, a truly fascinating marketing department, and some damn good engineering has seemingly ensured Tesla's future as one of the future automotive goliaths.

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