the beginning of this was in the s and s with blaxploiation the song every nigger is a star attempted to reclaim the word and make it a good thing and it kind of worked sure some racists still call people niggers but white people pretend to be black online just to be able to type it sure some black people dont use it but as a whole nigga is a reaction to racism its continuing the every nigger is a star mentality saying that the word can no longer be used to demean people because its our word now