the word nigger was invented by the oppressors so to speak the word jihad was invented by muslims so thats not a very good analogy imagine telling a jew that the word kosher doesnt mean what he thinks it means the concept of jihad is an islamic concept so they get to decide what it means also jihad meaning personal struggle isnt that obscure i think any muslim would recognise it its just that among nonmuslims the meaning violent extremists attach to jihad is more wellknown