nigger is a word which was and is used to subjugate and belittle a minority by an empowered majority the disempowered minority can choose to use the word in a manner that removes the negative connotations from the term and thus removes its power over them he is a part of that minority and is using his power to remove its relevance in hatred the word bitch is most often used in a negative manner when describing another traditionally disempowered minority women in this case though jay is a part of the empowered majority men using the term as a part of that majority coule likely further the use of the term as negative one