pay-per-clicks were the adreka of the internet advertising age that lead to an explosion of internet advertising models
"adreka", pronounced (ad-re-ka) "ad" taken from advertising, and "reka" derived from eureka meaning an exclamation of triumph at a discovery
"pay-per-clicks were the adreka of the internet advertising age that lead to an explosion of internet advertising models" What is the definition of "adreka"?