The ad, taken out by Eaton, diagnosed channel 14 as being "choked to death literally because of lack of power to cover greater Washington", because of the failure of a common tower site for D.C. television stations in 1966 and the hearing-related freeze on later facility improvements, and revealed that in nearly nine years of operation, the television station had lost $1.45 million—$153,000 of that in 1971 alone.