The company began a push towards sports: it acquired the naming rights and a management contract for the Videotron Centre, currently owns the Quebec Remparts of the QMJHL, has backed a proposed National Hockey League expansion franchise in Quebec City (which would bring the NHL back to the city for the first time since the Quebec Nordiques were relocated in 1995, and would play at the new arena), and launched a TVA-branded sports network in 2011.