From 2001 to 2002, as business development manager at the joint venture of Vodafone and VivendiUniversal for mobile services and content named Vizzavi, and then from 2002 to 2005, as Head of Music & Video at Vodafone, he was responsible for all music and video services such as the business with ringtones and realtones, the development and introduction of new innovative services such as MusicFinder and development and launch of the world's first dual delivery full-track music download service.