Despite initial failed attempts during the late 1980s by Fox as well as the success of "The Arsenio Hall Show" in syndication during its first five-year run beginning in 1989, the late-night talk show genre would not become a more competitive field until the 1990s, when CBS gained a major foothold in the field with the "Late Show with David Letterman"; competition in the genre increased even further as cable networks entered into the genre in the 2000s and 2010s with the rise of parody news show "The Daily Show" under host Jon Stewart and newer shows such as "The Colbert Report", "Jimmy Kimmel Live!