Becoming close with Atlantic Records executive Jerry Wexler was his chance and led Landau to the politically radical MC5, who had just been picked up by Atlantic after being dropped from Elektra Records in 1969 – the Kinney National Company (later known as Time Warner), parent of Atlantic, acquired Elektra in the same year of this album's release; both labels are now part of the Warner Music Group (now a separate company from TW), through the Atlantic Records Group.