MyNetworkTV originally started as a conventional network with a format primarily consisting of English language telenovelas; however, after experiencing continued low ratings for its prime time-exclusive schedule (even after several programming revamps that followed over the next three years after the initial format faltered), it converted into a "broadcast syndication service" in September 2009, adopting a format made up of reruns of series originally aired on other networks for ten hours a week on Monday through Fridays.