In television commercials, he was the voice of the Pillsbury Doughboy, the 7-Up bird Fresh-Up Freddie, Froot Loops spokesbird Toucan Sam (previously voiced by Mel Blanc, later voiced by Maurice LaMarche), Boo-Berry in the series of monster cereal commercials, and The Farmer who helps The Little Green Sprout, (voiced by Ike Eisenmann) who called out to the Jolly Green Giant, "So what's new besides ho-ho-ho, Green Giant?"