As early as the late 1970s, during hip hop's infancy, pioneering mobile Bay Area Filipino mobile DJ crews such as Sound Explosion, Unlimited Sounds, Electric Sounds, Fusion, Ladda Sounds, 3-Style Attractions, Ultimate Creations, Sound Patrol, Soundsation, Sound City Productions, Kicks Company, Images, Non-Stop Boogie, Imperial Sounds, Unique Musique, Nite Life Sensations, Rok A Long and Sound Sequence among many others helped capitalize on the massive Filipino party scene by introducing the newly formed genre of music while spreading its popularity throughout South San Francisco and its surrounding areas through paid gigs on house/block parties, family gatherings, school pep rallies, weddings and church halls; primarily playing and mixing electro funk alongside Latin freestyle.