Following the success of his initial hits, Ruffin found it hard to maintain an identity, as most of his songs were later covered by other Motown artists, most prominently "Everybody Needs Love", a hit when covered by Gladys Knight & The Pips for their 1967 debut album of the same name, "Maria (You Were The Only One)", a hit for Michael Jackson and "If You Let Me," a minor hit for Eddie Kendricks.