The firings were met with a generally negative response from the general audience and dismay among the fired personnel; Carl Princi, Tom Dixon and Fred Crane all told the "Times" that Heifetz, Goldfarb and Argow badly misjudged the station's audience and predicted that KFAC's ratings and revenue would suffer as a result, while Dixon noted the outpouring of support from listeners upset at his removal far exceeded the recognition he received at any other point in his career.