Symes perceives that railway posters of this period using state-of-the-art techniques of the new field of commercial art developed Victoria's tourist geography, locating, labelling, visualising and imbuing places and regions with specific recreational and leisure attributes and Pocock attributes such responsibility, on a whole-of-Australia scale, to Trompf's 1933 poster in advancing the Great Barrier Reef as one of the most significant tourist destinations.