Argyle, using video tapes shown to the subjects, analysed the communication of submissive/dominant attitude, (high and low context, high context resorting to more strict social classes and take a more short and quick response route to portray dominance, low context being the opposite by taking time to explain everything and putting a lot of importance on communication and building trust and respect with others in a submissive and relaxed manner), and found that non-verbal cues had 4.3 times the effect of verbal cues.