The final movement of the essay, "Modernity" marshalls and deploys the conceptual terminology that Benjamin has developed in the first two sections to make an argument that the cultivation of personal "taste" and the romanticization of "art for art's sake" are, in fact, a forms of repressive desublimation wherein individuals sacrifice personal wisdom or experience and in exchange are able to navigate and to 'enjoy' the process of shopping for mass-produced commodity products.