In the treatise, the author asserts that "the Sublime leads the listeners not to persuasion, but to ecstasy: for what is wonderful always goes together with a sense of dismay, and prevails over what is only convincing or delightful, since persuasion, as a rule, is within everyone's grasp: whereas, the Sublime, giving to speech an invincible power and [an invincible] strength, rises above every listener".