In comparison, each of the 23 selected players for the 2010 World Cup received DKK 635,000 (equal to €85,100) from the event revenues, plus DKK 98,900 (equal to €13,200) from the sale of merchandise and license agreements, plus a qualification bonus from the sponsors at DKK 2,800,000 (equal to €375,000) to be shared between the players – corresponding to an amount of €2,080 per time the player was selected for the final 18-man squad to a qualification match.