Prahran was affiliated with the Victoria Institute of Colleges in 1967, in its application emphasising the ‘School’s unique character…implicit in its foundation as a Technical Art School….retained throughout the ensuing half-century of operation,’ and stressing that in Victoria there was need ‘for a modern advanced Institute of Design, planned, staffed and equipped to train students for the Industrial Design, Visual Communications and the Film and Television Industries,’ and supported by a suggestion that Prahran art students would benefit from the 'intimate association with both Liberal Arts and Business Studies.'