Prior to the rebrand, the channel was one of only two regional news channels owned by Time Warner Cable (alongside New York City sister network NY1) that did not adopt the "YNN" brand (for "Your News Now"), which was adopted by its other news channels between 2009 and 2011 (including Buffalo, New York sister network Time Warner Cable News Buffalo, which was the first to use the brand when it launched in March 2009 as YNN Buffalo).