He continued on to say, "The reason why it's so important to the Black Church and to Black communities is because, even though the message is the most important part for the sake of preaching and winning souls, it's our African-American way of connecting the message of the Gospel with a unique, soulful, and cultural style of musical celebration, that helps to get the message across and make it stick, emphasizing the joy of the message of the Gospel and of Christianity itself as the faith of God."