There are also competing video services on the World Wide Web, which have become an increasingly popular mode of television viewing since the late 2000s, particularly with younger audiences as an alternative or a supplement to the aforementioned traditional forms of viewing television content; the 2010s saw the development of several virtual MVPD services offering "skinny" tiers of channels originally developed for cable and satellite distribution at a reduced base price compared to providers utilizing the more established pay television distribution methods.