Known for being the country's first truly non-political alternative newspaper, it was founded in 1970 by Jungian psychologist Manuel Aceves (1940-2009), the "Piedra" began as a platform for all the jipitecas and sympathizers of La Onda movement all over the Americas as well as in Spain, openly discussing about taboo issues for Mexican society of the time such as the "Halconazo", drug use and legalization, sex, WLM, religion, abortion as well as in-depth articles about literature, rock and contemporary classical music.