In 1990, Bell founded the theatre company Bell Shakespeare and has produced, among others, "Hamlet", "Romeo and Juliet", "The Taming of the Shrew", "Richard III", "Pericles", "Henry IV", "Henry V", "Julius Caesar", "Antony and Cleopatra", "The Comedy of Errors", "The Merchant of Venice", "The Tempest", "King Lear", and Goldoni's "Servant of Two Masters".