title: Malcolm Wheeler-Nicholson
context: Malcolm Wheeler-Nicholson (January 7, 1890[1]  – 1965)[2] was an American pulp magazine writer and entrepreneur who pioneered the American comic book, publishing the first such periodical consisting solely of original material rather than reprints of newspaper comic strips. Long after his departure from the comic book company he founded, Wheeler-Nicholson's National Allied Publications would evolve into DC Comics, one of the U.S.'s two largest comic book publishers along with rival Marvel Comics.
question: Who started DC Comics?
answers: Malcolm Wheeler-Nicholson