title: The World Ends with You
context: The player assumes the role of Neku Sakuraba(桜庭 音操,Sakuraba Neku, ネク Neku), an asocial teenage boy who claims he does not "get" people, and rarely interacts with others. Computer-controlled characters make up the rest of the cast, which includes Players who are paired with Neku.[6] In the first Game, Neku is paired with Shiki Misaki(美咲 四季,Misaki Shiki, シキ Shiki), a teenage girl who takes on the form of her best friend, as her physical appearance was her price of entry for the Game.[7] In the second Game, Neku's partner is an intelligent and sly teenage boy, Yoshiya Kiryu(桐生 義弥,Kiryū Yoshiya), who prefers to be called Joshua(ヨシュア,Yoshua). Neku's final partner is Daisukenojo Bito(尾藤 大輔之丞,Bitō Daisukenojō), an ex-Reaper who calls himself "Beat"(ビイト,Biito).[8] Beat became a Reaper to find a way to bring his younger sister, Raimu Bito(尾藤 来夢,Bitō Raimu) (nicknamed "Rhyme"(ライム,Raimu)), back to life. Rhyme had sacrificed herself to save her brother from a Noise attack.[9] Sanae Hanekoma(羽狛 早苗,Hanekoma Sanae, ハネコマ Hanekoma), the Producer, bound her soul to a pin from which her Noise could be summoned, and gave it to Beat. The final Game Master, Mitsuki Konishi(虚西 充妃,Konishi Mitsuki, コニシ Konishi), crushes her Noise form and transformed it back into a pin.
question: Who is the main character of The World Ends with You?
answers: Neku Sakuraba