text: A Real Story With Real People, And Real Coffee
  LivOn! Coffee wasn't conceived at a marketing meeting or a focus group. Like all good ideas it came from one person and has a very personal real life catalyst.
  Asanka researched the problem further, looking into liver disease and its causes. He didn't intend to start any business—let alone one focused on liver health. But as John Lennon sang: "Life is what happens while you're busy making other plans."
  Much research, many discussions with numerous scientists, experts and generally smart people later, and there seemed to be a unique opportunity to raise awareness of this disease and assist lifestyle change—and do it through antioxidant organic coffee!
  More consultations—this time with expert coffee tasters (yes, there's such a job) roasting specialists and food scientists—followed. Asanka didn't want to just make sustainable, organic coffee, but antioxidant coffee which tastes really, really great.
  Thus, Antioxidant Coffee With A Wellbeing Twist Is Born
  Why coffee, you might well ask?
  Well, the consensus is that coffee is one of the largest sources of antioxidants in the human diet.
  Healthy coffee also seems to be beneficial for your liver, as coffee drinkers have a much lower risk of liver cirrhosis.
  LivOn! Coffee is organic with sustainable practices as our bedrock and we donate 5% of every sale is donated to liver research projects.