text: How to build and enable stories for SAP Marketing and Commerce solutions -
  A unique way to tell stories today is by offering tappable content that is engaging, emotional and interactive. A content that offers immersive, rich media experience with images, videos, text, and buttons, on a full-screen display. All this combined makes stories a perfect mobile-native content.
  Even inside shops, a lot of people pull out their phones and start "googling" for more information about the product, which makes them "leave" the store and maybe even buy the product at competitors. Instead, offering them a simple QR code placed next to the product, which when scanned will open a story that will inspire customers, show all the benefits and lead them to purchase.
  City Escape Bikes is a bicycle and cycling gear manufacturer based in the United States. They design, manufacture and market a range of mountain bikes (MTB) and road bikes under the brand name "Escape".
  City Escape Bikes saw that now it's more important than ever to build engagement with customers, especially in tough times. And there are multiple ways to deliver great customer experience, increase engagement and spark emotion with stories, for example:
  After stories are created, they can be easily shared and used in all parts of the customer journey. Either by sharing a direct link to a story, a QR code, exporting it to social networks or by placing them as a code snippet (called Widget) and embedding it anywhere.