text: Our Service – Digital Trail
  "Communication works for those that work at it"...
  The purpose of our Link-Up Campaign is to identify your ideal audience, generate interest, and fill your sales funnel with exactly who you're looking to attract.
  Stage 1 - Optimise your LinkedIn Profile
  Capitalise on our knowledge of LI and learn how to utilise it's capabilities as an invaluable business tool.
  Explore it's advanced features with us, exemplifying how you can get the most out of this platform.
  Discover how to make the most of your current connections and see if there are opportunities developing within your existing network.
  Benefit from a professionally crafted and optimised LinkedIn profile, so it clearly illustrates how you are offering value to the prospects we're finding for you in line with our marketing approach. Given that this is the 1st impression of your business it's critical that this is strictly tailored to build trust and generate interest in order to maximise the return you see from our activity.
  Stage 2 - Define your Ideal Prospect
  Work with us to define exactly who it is that you're looking to attract.
  Leverage our expertise to explore new potential markets for you to consider.
  Enhance results by allowing us to suggest bespoke offers and approaches to niche audiences, previously unconsidered.
  Use our advanced search parameters along with other means to expertly locate and identify your chosen audience
  Stage 4 - Get Introduced
  Expertly present you and your business on an individual basis to each new connection outlining who you are and how you can help them.
  Uncover the methods and techniques behind digitally interacting with prospects and the art of online business development.
  Extort the psychology behind social selling to maximise positive engagement.
  Set the scene for professional relationships to be cultivated so you can organically move prospects further through your sales funnel at your own pace.
  Stage 3 - Get Connecting
  Generate interest by viewing each desired profile individually, and show the people you're looking to attract that you're interested in them.
  Send a bespoke connection request to all that meet your desired criteria.
  Expect an average of 30 – 35 accepted request and new connections added to your network each day of the campaign.
  Stage 5 - Response Management
  Receive instant notifications of positive responses and those expressing interest (either now, or in the near future), allowing you to take over the conversation in a timely manor.
  Be alerted as prospects are ready for you to guide them through the remainder of your funnel.
  Rest assured you will only be required to invest the necessary time needed to respond to interested parties. We take the responsibility of responding to any 'No thank you' messages on your behalf, maintaining the utmost respectability and professionalism throughout, to keep the door open for any future contact, whilst also ensuring your goodwill and reputation is protected.
  We recommend endeavouring to take the conversation off of linkedIn and onto a more physical means of contact (phone or a meeting) as you are far ore likely to build rapport this way.
  "Level Up with LINK - UP "
  A 30 day campaign costs £750 per profile (you could have multiple staff each running their own campaign). You will receive your invoice on day 1 of the campaign, once you are satisfied that your profile, prospecting list, and campaign approach is ready to go live. We do have an output guarantee in place to ensure your cost per contact is always 75p or less.
  We do this by guaranteeing 1000 new targeted prospects have connected and been messaged by day 30. If this target is not met, then we continue to run the campaign beyond day 30, for free, until we have met our target! Of course if we reach more than 1000 before day 30 then your cost per contact will be less than 75p.
  There are no fixed contracts. This service is offered on a rolling monthly basis so you can stop and start whenever you like, without incurring any liability.
  In short – as long as you get the results you want! Ideally though we would like 3 months minimum to track and optimise your campaign.
  This gives us time to target different audiences whilst you nurture these new leads through your sales funnel.
  A byproduct of what we do will create hundreds of new connections with potential clients, business owners, and decision makers of local businesses.
  We fully recommend nurturing these with content marketing to ensure you remain in their mind if they haven't initially engaged with our outreach approach.
  Warm audiences have an enormously higher conversion/engagement rate, as there is already an element of trust built up. This is why re-targeting campaigns and follow up strategies can have such a great rate of response.
  Strapped for Time? Does 1000 new leads sound like a lot to handle?​
  If you're looking to grow your business, but lacking the time to nurture a multitude of new leads yourself each month, let Digital Trail take more of an active role in helping you achieve your goals and get the most out of our service.
  We successfully operate as an entirely outsourced sales function for a number of our clients. Utilising our wealth of experience social selling across digital platforms, as well as our expertise and background building professional relationships, to leverage the phycology behind sales and organically move desired leads and prospects further through your sales process for you.
  We effectively turn sought-after strangers into qualified and interested potential customers who know who you are, how you can help them, and want to meet or discuss your offer with you further.
  We're presenting an opportunity to unburden the headache of networking, creating interest, and acquiring clients entirely. Leaving you to focus on the day to day of running and developing your business, while we build valuable relationships on your behalf, and put you in front of the people you want to speak to.
  Get in touch to see how we might be able to offer a truly hands off and bespoke service to suit you and your business down to the ground.
  Strapped for Cash? Fed up of forking out on Marketing fee's?
  Don't worry, we get this a lot- Why should you spend recurring fee's on something you could potentially do yourself or delegate to someone on your payroll?
  Well, the simple answer is you shouldn't… Not if you know how to implement strategies that achieve your desired results, understand what makes them successful (primarily how to avoid unsuccessful campaigns), and have time to run, optimise and manage the day to day activity, as it generates interest and initiates conversations with your target audience, opening the door for these prospects to be brought through your sales funnel.
  Obviously there's huge benefits of enlisting professional support and the expert understanding of someone who has a proven track record generating impressive results time and time again across multiple industries; but we appreciate this isn't always an option for some, and not necessarily something you need to consistently pay for. A huge part of marketing is trial and error. Testing and split testing, and recording that data to analyse results and find out what works and what doesn't. This is what takes time, wastes money, and is essentially why it's not feasible to start fronting your own digital marketing efforts, even with an understanding of basic techniques and methods.
  But what if you could skip all that? Fast track straight through to having full access to a no nonsense, easily applicable system that's proven to deliver results and transform your B2B sales capacity.
  Find Out How We Can Work With You!
  My advertising company owns digital billboards in major cities. We have nothing to do with the Financial Services industry so I was dubious about whether this strategy would work for us.
  I had the resources to deal with responses myself, so I wanted to try out the LINK-UP campaign for a month. By Day-30, I was in conversation with 18 local business owners that were interested in advertising on my screens in Leeds City Centre - one enquiry converted into a 3-month contract with us before DT had even finished their 30 Day trial.
  CEO @ Kong Media, Kong Outdoor
  Designer @ TheDooka Project
  I wanted to grow my referral network for 2 reasons (to bring business my way and to send it out to experts who would look after my clients). I also wanted to increase the amount of new clients that I take on without referrals too.
  Therefore Digital Trail devised a 2 month programme where we agreed to concentrate on referral partners for first month, and then potential clients in the second month.
  Jake and Jamie are incredibly professional and hardworking. They've been a joy to work with as we test and measure business development strategies and, I expect this is the beginning of a long term business relationship.
  Managing Director @ Stryde Accounting
  Jake has first-hand experience of working as an accountant so straight away he was able to understand my business and how we operate.
  Digital Trail provided their premium (The Works) service when sourcing referral partners which saved me time and effort. They arranged meetings for me with 8 various referral partners from areas local to my head office. They booked these meetings on my behalf.
  My role was then to attend the meetings and work out how we could work together. I have already helped one of my clients by referring them to a specialist pension advisor that I was introduced to by DT.
  In the second month, I was particularly interested in sourcing owner managed SMEs. Without any input from me, Digital Trail arranged consultation meetings with 3 potential new clients. 2 were start-up businesses, and one was the owner of small Ltd company that had been established for several years.
  I would recommend Digital Trail to any business owner in the Financial Services industry that wants to grow.