text: Catch what you missed in Nashville by signing up for the 2019 SHSMD Connections Virtual Conference for just $395. Here are three FREE PREVIEWS of the more than 70 session recordings available to you when you sign up.
  Education & Events
  Webinar Recordings
  Does Health Care Marketing Really Matter?
  2016
  Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing is a dead end, how do you break through? How do you earn, and keep, people’s attention? Find out in our upcoming webinar.
  Education & Events
  Webinar Recordings
  Health Observances in Action: Successful Case Examples (Breast Cancer, Autism and Heart Health Awareness Months)
  2016
  This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.
  Education & Events
  Webinar Recordings
  Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
  2015
  Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
  Education & Events, Strategic Planning, Data, Marketing
  Webinar Recordings
  How We Use Big Data Analytics to Create Customer and Patient Intimacy
  2015
  By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.
  Education & Events, Data, Business Analytics, Consumerism, Clinical Resource Management (CRM)
  Webinar Recordings
  Your Brand and Marketing Structure Is Broken: Rebuilding Capabilities for the Modern Health Care World
  2015
  Responsive order-takers have become brand-led catalysts for change in support of evolved, forward-thinking experiences that impact business performance. This session will also address how the modern marketing function must be oriented to consumers as opposed to patients, system thinking as opposed to silo thinking, participation as opposed to one-directional storytelling, and engagement as opposed to communications.
  Education & Events
  Webinar Recordings
  Using Social Media in Your Hospital or Health System: What You Need to Know
  2015
  Which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).
  Education & Events
  Webinar Recordings
  Acing the Test: Taking Digital Strategy to the Next Level
  2015
  Healthcare organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
  Education & Events
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