text: Brands to Watch: Apple, Intel, Microsoft
  Posted by Shirley Brady on October 19, 2010 06:30 PM
  Apple is expected to unveil a new MacBook Air tomorrow.
  Cars.com returns to the Super Bowl.
  Disney's Tron-related licensed merchandise includes $800 shoes.
  Fox and Cablevision chastised by FCC chief over transmission standoff.
  GM has the capacity for 60,000 Chevy Volts in 2012.
  Goldman Sachs reduces bankers pay pool.Continue reading...
  More about: Brand News, Android, Apple, BlackBerry, Cablevision, Cars.com, Disney, Fox, GM, Goldman Sachs, Google, Hillary Clinton, HP, Intel, Microsoft, Palm, RIM, Tron, Yahoo
  Posted by Shirley Brady on September 15, 2010 09:00 PM
  "BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings.
  Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.
  Goldman Sachs, "once the envy of Wall Street," increased one position (from 38 to 37) and saw its brand valuation rise 1%. The financial services giant "faces the dichotomy of strong economic results and an angry public that will continue to lash out until the company begins to demonstrate that it is making sincere efforts to better align its ethics with its brand."
  HP cracked into the top 10, making #10 "despite a challenging year" and for "smart additions to its product portfolio." Other tech brands, meanwhile, dominated the top five fastest gaining brands.Continue reading...
  More about: Best Global Brands, Adidas, Allianz, Apple, Barclays, Bayer, BlackBerry, BP, Burger King, Chanel, Citi, Coca-Cola, Corona, Credit Suisse, Dell, Duracell, Goldman Sachs, Google, Gucci, Harley-Davidson, Heineken, IBM, Intel, Interbrand, Jack Daniel's, Johnnie Walker, JPMorgan Chase, Lexus, Microsoft, Nokia, Polo Ralph Lauren, Prada, Puma, Rolex, Santander, SAP, Shell, Sprite, Toyota, Wrigley, Zurich, 3M
  Brands to Watch: Kindle, Burger King, Lincoln
  Posted by Shirley Brady on September 9, 2010 06:00 PM
  * Amazon's Kindle is coming to Best Buy.
  * Apple eases up on app store eligibility by releasing guidelines.
  * BP CEO (until Oct. 1) Tony Hayward faces grilling by British politicians.
  * Burger King's new owner needs to do more than just cut costs.
  * Donald Trump steps into New York City's mosque brouhaha as Florida pastor calls off Koran burning.
  * Ford is summoning its dealers to discuss plans for the Lincoln brand.
  * Goldman Sachs was hit with a $27 million fine in the UK.Continue reading...
  More about: Brand News, Amazon, Apple, Arby's, Best Buy, BP, Burger King, Donald Trump, Ford, Goldman Sachs, Google, Hyundai, John Smith's, Kindle, Lincoln, Wal-Mart, Wendy's