text: Overcoming Perceptual Blocks Essay - 530 Words
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  Topics: Energy, Wind power, Renewable energy Pages: 2 (530 words) Published: April 29, 2013
  So, on one side of the fence we have people screaming that alternative energy sources, such as wind and hydro power, are better and more beneficial for our country. On the other side, we have people shouting the exact opposite. I am not sided with either. I can see both sides, and understand that developing renewable energy sources in our country has its pros and cons. Yes, renewable energy would make our country more "green" and self-reliant, but it will cost us more money to develop without having an absolutely guarantee that it will be efficient.
  When it comes to determining which, if any, habits I have that would hinder my thinking on this, only one comes to mind: conformity. When it comes to whether or not our country should develop means of renewable energy, I am not for one side or the other, like I am sure that many Americans are. The way that I see things is it can go the way that it has been, and I will continue to be fine with it, mostly because I have no other option. I have conformed and accepted this as the norm. However, in attempt to not be resistant to change, if the United States decided to switch to renewable forms of energy, I would be completely willing to give it a try – but again, I would be conforming to the norm, mostly because I would not have much of a choice, and I do not really see fighting it to be pointless and not really worth the effort.
  With being so open to the change that would happen if the country decided to switch to forms of renewable energy, I am not sure that it would be possible to overcome the hinder of conformity. I am sure that if this was something that actually came about in the country, I would have to be accepting of it, and conform … or be without many of the things in life that would require whichever form of renewable energy replaces that of today's world. In this situation though, I am not sure that conforming would be such a bad thing, because there is really nothing else that I could do about it....
  ...When I come to writer's block I usually will sit and try to talk to myself so I can overcome the block because when talking out loud it usually jogs my memory back to where I needed it to be. Not only does talking out loud help me remember what I was trying to write about it helps me keep on focus and stay on track to what I was trying to do. I feel that it helps a writer by trying to express what they are trying to say and it is my way of getting my thoughts together. My other problem that comes to writer's block is procrastination, especially if it's on a topic that I am not typically interested in I then tend to put off the assignment till the last minute and then I have problems with completing the assignment. I have learned that procrastination ends up hurting you in the end because you usually don't complete the assignment like you should if you wouldn't have procrastinated to the last minute. This strategy would be useful for a writer because it teaches you not to wait to the last minute to do things because in the end it messes you up and causes you to stress out on the assignment when all that needed to be done was start as soon as you got it so you had plenty of time to think out the assignment. I have found that listening to music helps me overcome writers block. It's like the sound of the music makes my wording just flow, it brings everything to my mind and helps me think about what I am trying to say....
  Essay about Perceptual Blocks: Problem-Solving Obstacles
  ...	Perceptual blocks are problem solving obstacles that prevent the problem solver from understanding the problem in the correct way or the information need to solve the problem. Here are some of the perpetual blocks that I have read about in my text book. The first one is stereo typing typical people use stereo typing when coming up with solutions to a problem but most of the time a solution can have more than one use and you need to consider all of the possibility's that your one solution can be used for. Limiting your problem unnecessarily can make some problems almost impossible to solve due to limiting the amount of solutions that you can use to effectively solve the actual problem. Having too much information can be a very bad thing and you can miss something very important in the middle of information that is not relevant to the problem at hand. Emotional blocks can hinder your ability to think a problem though clearly. Like not wanting to take risks when problem solving or being scared that the problem could fly out of control or just looking at a problem negatively. Here I have Higgins common causes of mental blocks. Being narrow minded, not attacking the real problem, thinking that there is only one right answer, stopping at the first solution, stopping at the solution that almost worked, being distracted by too much information, getting mad because you are stumped, wanting to finish to quickly...
  ...and the organization as a whole. The text elaborates on the perceptual process, external and internal factors that influence perception, person perception, perceptual errors, and attributions that people make to explain their behaviors and those of others. Perception is the process by which people interpret the input from their senses to give meaning and order to the world around them. According to the text, it is the process by which individuals select, organize, and interpret sensory data. The three components of perception are the perceiver, the target (the perceived), and the situation. The perceptual process begins with environmental stimuli and ends with a response or behavior. The perceiver responds to meaningful environmental stimuli and perceives what he or she wants and expects to see. The perceived is said to be influential in the perceptual process because certain general attributes of the perceived object, person or idea influenced what is noticed and what is not. The nature of the environment therefore influences what is perceived as normal or appropriate. Hellriegel and Slocum (2011) discuss perceptual selection and answer the question as to why people select or filter out a particular stimulus amongst multiple conflicting stimuli. This Running head: Bookwork/Fieldwork: Entry 3	2. process is evidenced by what is referred to as external and internal factors. External factors that...
  ...Perceptual Maps Having a strategic marketing plan needs direct input to insure the success that a product or service will have growth in the market. Perceptual mapping is one of the best ways to map out the product's life cycle and the impact that it will have in the market. Perceptual maps are illustrations of data that have been compiled from the markets rating scales, and to develop a correct perceptual map these scales have to be fundamentally sound for the product and the consumers. When the planning for a perceptual map is done, the planners can see the customer and the competitor on the same scale, which will help to create a marketing path that is successful to that product. Thunder RollsThorr Motorcycles is a company that has a net worth of $5 billion dollars, which produces high-end motorcycles and accessories. They are in need of a new marketing strategy and will be introducing a perceptual mapping graph to help do so. RollsThorr is currently producing more than 200,000 luxury motorcycles a year. The highest selling motorcycle is their 651cc bike called the CrusierThorr. This bike owns 40 percent of the market share for motorcycles in its class. Due to a huge demographic change RollsThorr has concerns on the decline of sales for the bike. The demographic swing has shifted to a younger population, who are not interested in the same lifestyle that the CrusierThorr has been...
  ...Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking, perceptual maps help companies compare attributes such as price, design, and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid to collect and compare the correct data. Acting as the Marketing Manager of Thorr Motorcycle Inc. part of the assignment was to formulate the company's position strategy by constructing perceptual map. According to the simulation, the reasoning for the perceptual map was to reassert Thorr Motorcycle Inc. position back into the market in which the current product line, although successful in the past, had taken a major hit. After choosing parameters that are fundamental to the product and important to Thorr's consumers, the first task was to reverse the downward trend of falling sales. The attributes the marketing team felt were the first to be examined were lifestyle, price, product services, and engine capacity. According to the simulation 3 out of the 4 attributes chosen by the marketing team were fundamental parameters. Quality engineering seemed to be a better option than engine capacity. The simulation...
  ...Perceptual Map explanation In my Perceptual Map construction, I chose Fast acting/Slow release for the horizontal axis, and General pain relief/Specific pain relief for my vertical axis. Evaluation and placement of the various types of pain relievers is solely based on information given to the consumer by the packaging and description given. Explanations are as follows and in no particular order: Tylenol Extra Strength- I felt this placement was fairly straight forward with the information given. Key descriptors that jumped out at me were Extra Strength and Rapid Release. It was placed #1 for fast acting/ general pain relief. A key factor in my decision to place this medication #1 was the dosage strength(500mg), which separated itself from the other extra strength medications that lacked the dosage on the front of the box. I placed it on the general pain relief side because of no mention of specific ailments it would provide relief for. Vanquish- This medication was somewhat limited in the amount of information presented to the consumer. I placed it higher than other general pain relievers such as Aleve, Ibuprofen, Motrin, etc., but with lack of dosage information I could not place it as high as Tylenol Extra Strength on the pain relief axis. Also, I could not notice any definitive information that would tell me whether this medication was fast acting or slow acting so it was placed in a neutral area along that axis. Aleve- This medication was...