text: SEO Tutorial(1)
  the topic, target group, keywords
  First of all you have to think about the topic which you will present and who you want to adress- the target group. In these case this are students, as the title already shows.
  The first step is to choose a layout, which adresses the target group (here:students).
  Afterwards it is necessary to try to behave as these target group and think about how to descripe the topic in a few words e.g. which words they would use to find the information they are looking for. These words are neccessary because people only use keywords to find a certain topic.
  [screenshot: google suche "seo students"]
  In this case it might me "SEO students tutorial seo for students"...
  You should use these special words as often as possible (mainly in the beginning) in:
  the first 160-200 words
  [screenshot: startseite markiert der keywords]
  Hight word density
  Moreover there should be a high density of your keywords in your text. When a certain text ist relevant for a special theme, you could find the theme a lot of times in it. That is why search engins count all words for getting an impression what the text might be about. A rather bad example is the following because it is a bit exaggerated.
  [screenshot mit seo und students underlined]
  How search engins search for results and rank them
  Why a high word density?
  Pretend that youÕre a search engine. Pick a query like civil war or recycling or whatever you want. Search for the phrase on Google, pick three or four pages from the results, and print them out. On each printout, find the individual words from your query (such as ÒcivilÓ and ÒwarÓ) and use a highlighter to mark each word with color. Do that for each of the 3-5 documents that you print out. Now tape those documents on a wall, step back a few feet, and squint your eyes. If you didnÕt know what the rest of a page said, and could only judge by the colored words, which document do you think would be most relevant? Is there anything that would make a document look more relevant to you? Is it better to have the words be in a large heading or to occur several times in a smaller font? Do you prefer it if the words are at the top or the bottom of the page? How often do the words need to appear? See if you can come up with 2-3 things you would look for to see if a document matched a query well. This can help students learn to evaluate website relevance the way a search engine would evaluate it so that they can better understand why a search engine returns certain results over others.
  This might show why I mentioned the point of the high word density.But you should be careful and use a mediocrity.Do not overstate it!