text: When Michelle Higa Fox pivoted from animation to interactive experiences, she thought it would just be a matter of learning new skills. Now that she’s made that transition twice, join her as she goes beyond the hard skills to reveal how all the software tutorials in the world won’t help you break into the world of creative technology unless you also pivot your relationships, your organization, and your mindset.
  In this session, you’ll learn:
  The difference between learning to do something new and learning how to do what you’ve always done in a new way
  What to do when problems arise in a medium that you’re unfamiliar with
  Why the most successful pivots are all built on relationships more than skill
  Technical Level: General Audience
  Session Type: Session
  Category: Industry Best Practices
  Track: Video
  Audience: Motion Designer, Post-Production Professional
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  Presented by Projective Technology GmbH
  Masterclass on Improving Workflows for Post-production Professionals
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  Michelle Higa Fox
  Creative Director
  Buck
  https://www.buck.co/
  Everything You Weren’t Told About Pivoting to a New Medium - S196
  Michelle Higa Fox is an Emmy-award winning artist and filmmaker who combines code-based visuals with hand-made animation. Her work has earned the Art Directors Club Young Guns award and Best Music Video at SXSW.
  In 2012, she founded Slanted Studios to develop commercial projects, music videos and interactive art installations at the intersection of animation and emerging technology. Their clients include Netflix, Facebook, Twitter, Adult Swim, Coach, Nike, Samsung and Viacom.
  Michelle’s collaborations with MacArthur Fellow Camille Utterback have produced permanent interactive public art installations on both coasts. She served as founding creative director on the Peabody Award-winning Netflix original series, Patriot Act with Hasan Minhaj and Vox's daily explainer series, Answered.
  She's currently exploring all things emerging technology as a Creative Director at BUCK.
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