text: AVP, CareCredit Digital Innovation (L11) - Synchrony | Costa Mesa, CA
  AVP, CareCredit Digital Innovation (L11)
  Synchrony - Costa Mesa, CA (30+ days ago)3.9
  In this role the AVP, Digital Innovation will be responsible for leading the Mobile App product feature implementations for CareCredit, focusing on driving application and revenue growth through improved user experience, functionality, and engagement.
  The ideal candidate will have exceptional leadership skills and a strong project management and Agile background working with cross functional teams; specifically, IT, Marketing, Sales and Operations. This individual will collaborate with the Marketing Innovation Team, and other strategic partners to deliver best in class Mobile pp consumer experiences.
  Business Product Owner for the CareCredit Mobile App, responsible for oversight/leadership of the product/service, testing and adoption to ensure delivery against business expectations and goals.
  Drive Mobile App strategy, including proposing new functionality based on sound research, VOC and analytics.
  Manage relevant digital reporting and metrics.
  Interface with cross-functional departments including Marketing, Sales, Compliance, Training, IT and Analytics to define key performance indicators and support digital and business objectives.
  Serve as the business project manager on agile projects, to assist the Center of Excellence (COE) and IT teams with the build and execution of products.
  Develop, pilot, and commercialize new products, technologies, partnerships and innovation projects for healthcare and retail markets.
  Participate in/support broader Digital Team objectives, including business development presentations, BOLT Sessions, and client engagements.
  Understand consumer and digital marketing trends, consumer purchase cycles and best practices in mobile UX and development.
  Bachelors' degree required or GED with equivalent experience.
  5+ years in digital marketing roles required: ecommerce, mobile/website design, and web development.
  5+ years' experience managing relationships with agencies.
  Strong computer skills in MS Excel, Word, and PowerPoint.
  Familiarity and experience working with agile development teams and processes.
  Experience with native app design and development.
  Copywriting or other experience in professional writing.
  Flexible, high energy, self-starter with an emphasis on action rather than analysis. Able to work in a fast-paced environment and manage multiple projects with little supervision.