text: Social media can be your biggest ally in monitoring and protecting your reputation online and it can impact several aspects of your business—from managing reviews to dominating search results for your name. When a crisis occurs, monitoring and managing social media are vital. This effort can impact your image and how you’re perceived in the marketplace.
  Sometimes, events occur that drastically alter the way your company is viewed by its stakeholders. According to the Institute for PR, a crisis is an event that causes “a significant threat to operations or reputations that can have negative consequences if not handled properly.”