text: Advertising & Marketing Program - Roche Realty Group
  A Marketing Mix that Delivers Results
  Roche Realty Group is the leader in innovative property marketing strategies. We're embracing state-of-the-art technology, marketing mediums and publicity techniques for unmatched exposure.
  Our full-time marketing and graphic arts department provides in-house planning, strategy, production and support to our REALTORS® and clients. We produce a variety of custom marketing materials including 40 page color magazines, color property flyers, direct mailers, newsletters and postcards. Our combination of display and classified print advertising along with internet exposure and extensive virtual tours is unsurpassed in central New Hampshire.
  Our Flagship Properties Magazine
  We publish a 40 page full-color catalog several times annually which details all of our available properties. About 75,000 copies are produced with each issue (225,000 copies annually). Our magazine is distributed at 270 high-traffic locations throughout central New Hampshire, Waterville Valley and the Loon Mountain region. A large number of copies are directly mailed to an extensive customer database.
  We're very proud of the quality of our magazine and its continued growth since it began in 1991. We feel our magazine sets us apart from the competition.
  Recent surveys have determined that approximately 80% of home buyers start their search on the internet. At Roche Realty Group, we have made a huge investment in our comprehensive internet marketing program. We provide maximum exposure for our listings with a network of 32 national and international websites including names such as Realtor.com, Trulia.com, Zillow.com, Yahoo.com, and Cyberhomes.com. Please visit our Internet Marketing page to learn more about each website's innovative features.
  Reaching Buyers with Direct Mail
  At Roche Realty Group, we appreciate the power of print. We frequently run display and classified advertising to promote our properties for sale, locally, regionally and nationally. Some of the publications we advertise in include: