text: This year sales of tablets alone are expected to pass computers, if you then consider all of the other mobile devices you can see why the mobile devices marketplace is so important and has to be taken into consideration with regard to paid advertising. With over two billion consumers using mobile devices, it’s time to pay close attention.
  You need to learn how many of your audience are using mobile devices and how this affects the choices you make where you spend your advertising dollars. If your target audience uses their mobile devices to search the Internet, use social media while on the go, or sitting on the sofa while watching television in the evenings, you need to know so that you can best place your advertising dollars where they need to be placed.
  Do you know if your audience will use paid apps, and will they shop through these mobile apps? You could create two streams of income, or you could waste a lot of advertising dollars if you don’t have an accurate answer to that question. Many mobile users love to use branded mobile apps to do their shopping and searching, does your audience want one?
  If your audience is made up of avid social media users, you may want to spend your advertising dollars on social media networks using PPC strategically where your audience resides. Mobile and social media go hand-in-hand, most marketers believe that social drives mobile and nothing can be truer than that statement. When you realize this, you’ll spend more ad money on social media advertisements.
  When you consider these questions, you will quickly realize just how much mobile affects paid advertising because without mobile, social media would not be as popular. Without those things, mobile wouldn’t be as useful as it has become with increased ability to read and consume content, interact with others, and even make purchases directly from mobile devices.
  No matter how much mobile is affecting advertising dollar expenditures overall, it’s more important to look at your own audience to determine how it actually affects your business and your ad dollars. If your audience is highly mobile then you best be highly mobile. If they’re not, keep an eye out because more than likely they will be in future. Also consider this as the younger audience ages, they’re going to stay and become even more mobile.
  Keeping abreast of current trends and the growth of technology is an important aspect of doing business nowadays, if you want to be successful with your PPC campaigns you need to know who your audience is, what technology they use, where they like to hang out and by knowing this you’ll be successful regardless of any trend.