text: Ray Kroc quipped, “I was an overnight success all right, but 30 years is a long, long night.” Kroc was a struggling milkshake mixer salesman who sold eight machines to brothers, Richard and Maurice McDonald, for their store in San Bernardino, CA. In 1955, Ray Kroc offered his services to the McDonald brothers, convinced that their small local restaurant chain, had the potential to explode across the nation. As often said, “the rest is history.” The golden arches are now one of the most recognized brands in America and the largest fast-food company in the world.