text: Sony Pictures Network India (SPN) announced that its digital platform SonyLIV app will livestream the matches during the 32-nation tournament. SonyLIV has launched the #ScreamLoud campaign to connect with the football fans in the country. The company also announced a star-studded panel for Football Extraaa, the pre-, mid- and post-match live studio show that will be telecast in English and Hindi.
  The LIVE TV and Video streaming app from Airtel will also broadcast live the World Cup matches in various local languages in addition to Hindi and English. Airtel TV users will also have access to match schedules and exclusive behind the scenes match snippets along with match previews/ reviews.
  To enjoy these updates, Airtel TV users simply have to upgrade to the latest version of the app which is available on both Android and iOS platforms over the coming days.
  With Siri sports support, users can take Siri’s help to stay up to speed on stats, scores and their favourite teams across all Apple devices. Fans can explore Apple’s curated collection of football apps and games to help make the most of the tournament. Throughout the month, the App Store editors will highlight their favourite apps and games from football stars, offer tips on taking a perfect football photo and how to best get your football fix on social media.
  The App Store will also feature key football-related apps and games to help fans dive deeper into the experience, with broadcaster apps like FOX NOW or BBC Sport, and games like FIFA Mobile and PES 2018.
  The News app will also make it easy for users to follow the tournament drama with up-to-date scores and schedules, a knockout bracket and profiles of the event’s key players from Eight by Eight magazine.
  Apple Podcasts will feature an editorial collection entitled “The Beautiful Game,” where users can check out shows like Jetty's “Game of our Lives” and Gimlet’s “We Came to Win” that talk about the drama off the football field, as well as traditional, established sports podcasts like “Men in Blazers.”
  Twitter has partnered with 24 publishers across 12 countries and regions for delivery of on-field content, studio analysis and behind-the-scenes access. The company has also tied-up with several teams competing in the FIFA World Cup to live-stream tournament-related content on the platform. Within seconds of every goal at this summer's FIFA World Cup, a highlight will be clipped and posted on Twitter. Every night, broadcasters in the US (Fox Sports) and Australia (SBS) will air live analysis shows on the micro-blogging platform.