text: Branding with Serious Wow Factor
  The W Fort Lauderdale Hotel partnered with Visit Lauderdale to have a wall mural painted with our new tagline. Commissioned by pro airbrush artist Avi Ram, as seen on Netflix "Skin Wars" and "Fresh Paint," the artwork reflects the welcoming aspects of our new brand. "The mural depicts Mother Nature looking out over Greater Fort Lauderdale and welcoming everyone under the sun," explains Ram. "The architecture, sunrise, ocean, flowers and palm trees all represent the destination."
  Ram, who's well-known for his camouflage body painting, used his airbrush magic to incorporate several people into the mural's scenery to showcase the area's broad community. The mural literally came alive during the artist's reveal in April, as those camouflaged models emerged from the scene for a compelling message of inclusivity.
  If you have a space that would be perfect for a mural, let us know. We want to paint the town with our new brand!