text: Unfortunately the technology by itself is often not sufficient to increase revenue. Accenture's 2012 Sales Performance Optimization Study found that less than 15 percent of companies improved closure rates when implementing technology-driven sales tools. These results do not mean the new solutions are useless. In fact, consumer behavior studies have found that people prefer to communicate by email or live chat when interacting with companies. The solution then is to improve sales process management to increase the success rate of completing transactions regardless of the channel.