text: Successful Logos: What's Behind Them – Fourerr Blog
  Successful Logos: What's Behind Them
  Posted on June 11, 2014 by hannah in Best Practices // 0 Comments
  When it comes to a company's logo, a lot of times they receive almost too much attention – other times, almost too little. While a logo certainly can't make or break a company's success, they are a particularly strong part of branding and should not be ignored. If you are trying to brand your company's identity with a strong presence that tells a clear story, don't neglect the company logo.
  This Fourerr post will discuss how to get the most out of your investment dollars on a logo. Contrary to popular opinion, you don't need to spend a fortune to get a functional logo that brings your business to the next level. Like we always say at Fourerr, small jobs get big results. Bottomline? Don't overspend on your business logo. Just know what to look for. Here are our expert tips on what makes a company logo totally compelling and worth the cost (whether it's just $4 at Fourerr or much, much more $).
  1. Simple Logos Are Best
  Don't get too fancy here. We know you have a lot of concepts to consider: remember the most simple concept is usually your best choice. We found an absolutely terrific resource on simple – but effective – logo design that you should read – and then read again. Not on this list, but of considerable note, are the London Underground Logo and Target Corp. logos – oh yeah,, the Google logo (and it all of its many slight changes over the years) kinda rocks in terms of total simplicity.
  2. Logos That Stick In Memory
  Sticky logos? Yeah – those rock. What, you ask, makes a logo "stick". Oh, it's something of a science but there are a few key principles you can follow. First, simplicity rocks. Next, make your logo distinctive. Whether it is through fonts or through color and graphic, your logo should be memorable. In true Fourerr fashion, we found a top-notch article from Inc. on making your startup logo memorable for your audience.
  You know how logos sometimes stay forever (think: Campbell's Soups) – while some change every month. You want your logo to be timeless. We know – tall order, right? Well, here are some tips! Simple. Versatile (think about the Apple logo and how easily it can be colored in!). Meaningful. Your logo should, in some way, reflect your company's ultimate purpose. Check out this powerful article – we loved the inspiration here!
  Finding that perfect logo – part alchemy, part science. You don't – and really shouldn't – spend thousands (or even hundreds) on a logo that's not going to take you where you want to go. You need something clean, something professional, something that works for your purpose – Fourerr is here to help.