text: Best of the week: Twitter's woes and Snapchat Live Stories doubts - Digiday
  December 9, 2016 | By Brian Braiker
  To get you ready for the weekend, we've rounded up some of our best stories this week. The theme here is platforms — who's up, who's down and who's innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana marketer.
  Twitter falls out of favor with publishers
  Social publishing is becoming a zero-sum game.
  As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle, reports Lucia Moses. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the others do. For new media companies in particular, Twitter is a side job, said Paul Berry, CEO of RebelMouse.
  "It used to be one person on Facebook, one person on Twitter," he said. "Now it's three people on Facebook and half a person on Twitter."
  Snapchat has its doubts
  Not everything Snapchat touches turns to gold.
  Senior reporter Sahil Patel looks at issues advertisers have with Snapchat Live Stories, which were an early ad opportunity on the messaging platform. The bottom line: Live Stories aren't getting as much user attention as they used to, which could mean a much bigger issue in the run-up to the expected Snapchat IPO next year. Patel explained in Digiday Deep Dive, our mini-podcast on big issues of the week.
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  Birchbox's revenue generating Snapchat hack
  "There's a higher level of intent on Snapchat because it's hard to discover people," said Julia Casella, social media manager for Birchbox.
  Facebook's play for TV dollars
  As Facebook tries to become more like TV, one particular feature is proving to be a huge hit among analysts and media buyers alike — before it is even rolled out en masse. The social network has been testing out a dedicated video tab inside its mobile app among a select group of users over the past year — a move that equips it to grab more ad dollars from TV, according to media buyers and analysts alike.
  Confessions of a weed marketer
  Marijuana is quickly becoming big business. That means the new industry needs to master marketing and branding. Enter ad agencies. We spoke to the CEO of an agency with a half dozen marijuana-related clients. In a Q&A with editor-in-chief Brian Morrissey, he said working with cannabis clients is a lot like working with disruptive digital startups.