text: The Minions might have taken on looks inspired by fashion’s most prominent figures earlier this summer, but now they’ve been usurped by Yoda, R2-D2 and Chewbacca.
  Yes, in celebration of the release of Star Wars: The Force Awakens this week, fashion site Stylight has once again transformed a number of well known fashion names, this time including the likes of Anna Wintour, Karl Lagerfeld and his cat Choupette, Victoria Beckham, Cara Delevingne, Kanye West, Jean Paul Gaultier and Miley Cyrus.
  Each of them takes on a different lead role, with the likes of Delevingne becoming Chewbacca and Beckham assuming Darth Vader.
  “Star Wars has been a recurring theme on runways for many years now. Who could forget Chanel’s A/W 2010 iceage collection with distinctly Chewbacca inspired fur onesies, Balmain’s C-3PO influenced all-gold A/W 2013 runway looks and of course Rodarte’s A/W 2015 collection which actually featured Star Wars characters printed onto flowing maxi dresses,” writes the Stylight team.
  Check out each of the looks they’ve created in more detail, below:
  Tags #starwarsfashion, Anna Wintour, cara delevingne, choupette, designer, fashion, fun, jean paul gaultier, Kanye West, Karl Lagerfeld, makeover, Miley Cyrus, social, social media, Star Wars, stylight, Victoria Beckham	
  Categories
  data digital snippets e-commerce film social media technology	
  Digital snippets: Bloomingdale’s, Banana Republic, Liberty London, Chanel, Brandy Melville
  Post author By Rachel Arthur	
  Post date December 22, 2014
  No Comments on Digital snippets: Bloomingdale’s, Banana Republic, Liberty London, Chanel, Brandy Melville	
  A round-up of the latest stories to know about surrounding all things fashion and tech…
  Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily]
  Shyp partners with Banana Republic to help procrastinating shoppers [TechCrunch]
  Liberty London turns Instagram likes into loyalty perks [PSFK]
  Watch Cara Delevingne and Pharrell sing in Chanel’s latest short film [Fashionista]
  Brandy Melville: Instagram’s first retail success [Business Week]
  Very.co.uk leverages real-time OOH for Christmas advent calendar campaign [The Drum]
  Luxottica and Intel take the fashion/tech hookup to a whole new level [NY Times]
  Lady Gaga is a 1940s diva in showstopper for H&M [Creativity Online]
  Van Cleef & Arpels creates interactive microsite for winter [Luxury Daily]
  J.Crew goes back to Instagram for design inspiration – meet Mayhem, age 4 [BrandChannel]
  Inspiration meets social media [NY Times]
  How fashion retailers are using data to deliver personalised customer experiences [BoF]
  Google want to launch a ‘Buy’ button to hurt Amazon [Business Insider]
  How a fashion e-retailer uses Apple’s iBeacon technology to reach shoppers in Brazil [Internet Retailer]
  ‘Bionic Bra’ could revolutionise the brassiere as we know it [Mashable]
  Infographic: Here’s how sizing varies at different retailers [Business Insider]
  Selfies are huge in Asia, and brands are having fun with them [AdAge]
  WeChat reigns as top social influencer for China’s luxury shoppers [Jing Daily]
  What is holding back fashion on YouTube? [L2 The Daily]
  Tags advent calendar, Apple, Asia, Banana Republic, blogging retail, Bloomingdale's, bra, Brandy Melville, Brazil, buy, campaign, cara delevingne, Chanel, commerce, designer, digital, digital snippets, emerging technology, fashion, film, Google, Holiday, ibeacon, Infographic, Instagram, intel, interactive, jcrew, Liberty London, loyalty, Luxottica, microsite, OOH, outdoor, personalisation, pharrell, retail, selfies, shoppable, shyp, sizing, social, social media, tech, technology, Twitter, van cleef & arpels, Very, wechat, YouTube	
  Categories
  digital snippets e-commerce film mobile social media technology	
  Digital snippets: Black Friday, high tech holiday, Michael Kors, Burberry, Gap, Chanel, Asos
  Post author By Rachel Arthur	
  Post date November 30, 2014
  1 Comment on Digital snippets: Black Friday, high tech holiday, Michael Kors, Burberry, Gap, Chanel, Asos	
  A round-up of the latest stories to know about surrounding all things fashion and tech…
  Fewer shoppers hit the stores on Black Friday, but retailers engaged for a marathon rather than a sprint [CNN Money]
  Black Friday embrace by British retailers brings discounts and disorder [NY Times]
  This holiday season, high-end retailers go high-tech [The Washington Post]
  The biggest names in fashion are trying to make Instagram a shopping app, Michael Kors is the latest (as pictured) [Quartz]
  Christopher Bailey’s Burberry vision: tech-driven yet personal [WWD]
  Gap introduces an augmented reality experience called Play Your Stripes for holiday [DigitalBuzzBlog]
  Chanel is pairing Pharrell Williams and Cara Delevingne in a romantic fantasy [Creativity Online]
  Small wins: Asos’s data-driven male models [WGSN/blogs]
  Why fashion marketers should be paying attention to Ello [Fashionista]
  Intel, Opening Ceremony and CFDA unveil MICA wearable for market [BrandChannel]
  A Zappos pop-up shop becomes a test to change the nature of mom-and-pop retail [VentureBeat]
  New York subway riders can now shop on Amazon while underground, with digital pop-up stores [AdWeek]
  Snapchat launches Snapcash payment feature with Square [BBC]
  Tags app, AR, Asos, augmented reality, black friday, Burberry, cara delevingne, Chanel, Christopher Bailey, designer, digital, digital snippets, Ello, fashion, film, Gap, high-tech, Holiday, holiday 2014, Instagram, intel, interactive, MICA, Michael Kors, New York, opening ceremony, Pharrell Williams, pop-up, retail, shopping, snapcash, snapchat, social, social media, Square, tech, technology, video, virtual, wearable, wearables, Zappos	
  Categories
  Editor's pick film	
  Topshop, Kohl’s, Mulberry latest with holiday campaign releases
  Post author By Rachel Arthur	
  Post date November 11, 2014
  3 Comments on Topshop, Kohl’s, Mulberry latest with holiday campaign releases	
  The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that Christmas so provides.
  We’ve already had penguins at John Lewis and fairies at M&S, not to mention Sofia Coppola for Gap and Romeo Beckham over at Burberry.
  Now there are elaborate gifts from family members at Mulberry trying to outdo one another (think puppies through to unicorns) alongside the hashtag #winchristmas. There’s also Cara Delevingne in another series of ads for Topshop, including a film of her frolicking in private member’s club Annabel’s in London, and needless to say a little touch of emotion is also on the cards, as from Kohl’s in the US with a very touching father/son tale.
  Check them all out below:
  Tags advertising, campaign, cara delevingne, Christmas, designer, digital, emotion, fashion, film, Holiday, kohl's, Mulberry, retail, storytelling, Topshop, unicorn, YouTube	
  Categories
  mobile social media	
  Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities
  Post author By Rachel Arthur	
  Post date August 18, 2014
  No Comments on Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities	
  Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion week season ahead.
  The US-based publication has introduced over 40 new icons to the collection on its dedicated iPhone app, with further references made to fashion personalities including Cara Delevingne and Derek Blasberg, as well as on-trend items such as denim dungarees and a fedora.
  There’s also a specific illustration of the waterfall in front of the Lincoln Center (which is home to Mercedes-Benz Fashion Week in New York from September 4-11), as well as things like kale, iced coffee, a low-battery sign and more.
  The app is sponsored by fashion brand Equipment, accordingly also including five Equipment-specific emojis. It was designed and developed in partnership with SixAgency.
  Tags app, birkenstock, cara delevingne, Chanel, converse, Derek Blasberg, designer, emoji, emojis, fashion, fashion week, harper's bazaar, Hunter, iPhone, mobile, social, social media	
  Categories
  Editor's pick film social media	
  New #ilovetopshop campaign launches with Cara Delevingne
  Post author By Rachel Arthur	
  Post date July 28, 2014
  No Comments on New #ilovetopshop campaign launches with Cara Delevingne	
  Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today.
  The British social media superstar (who hit six million followers on Instagram last week) appears in a series of 12 images shot by Alasdair McLellan and styled by Kate Phelan, as well as a behind-the-scenes film produced by Leigh Johnson.
  That video (as below), was released on YouTube this morning, and features Delevingne on set as her usual quirky self; doing ‘the worm’, playing the guitar, popping balloons, dancing around, pulling silly faces and more. It also seemingly reveals that her pet rabbit Cecil – who has become famous via his own Instagram account, @cecildelevingne – was a gift from the shoot. He features with Delevingne throughout.
  “I love Topshop,” she mouths on his behalf at the end, reflecting the hashtag of the campaign, #ilovetopshop.
  The launch of the campaign coincides with the announcement of global expansion plans for the Topshop and Topman brands. Five new wholly-owned stores are set to open in the US over the next nine months, including in New York, San Diego, Houston, Atlanta and Washington, as well as one in Amsterdam, two in Hong Kong and new market openings in Egypt, New Zealand and Panama.
  The retailer is also planning to break into Mainland China this year through a pilot online business with Shangpin, the Beijing-based fashion and luxury website, reports WWD.
  This is the first time Topshop has featured a single model as its campaign face. Delevingne has already walked for the brand for a number of seasons, and featured in its famed Harlem Shake video during its autumn/winter 2013/14 Unique show, which has had over 1.6 million views on YouTube. She was also a key part of its Google-cam initiative the same season.
  Tags ad, advertising, autumn/winter 2014/15, behind-the-scenes, campaign, cara delevingne, cecil delevingne, digital, fashion, film, Instagram, model, retail, retailer, social, social media, supermodel, Topshop, YouTube	
  Categories
  Blocks film	
  First look: seven of the best autumn/winter 2014/15 fashion films so far
  Post author By Rachel Arthur	
  Post date July 14, 2014
  No Comments on First look: seven of the best autumn/winter 2014/15 fashion films so far	
  The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them all, a series of new fashion films too. Here’s a pick of some of the best so far…
  1. Kenzo’s journey into an “unfamiliar world”, starring Guinevere Van Seenus and Robert McKinnon by Toiletpaper magazine:
  2. Tamara Mellon’s way out west collection, as modelled by “Kowboy Karlie” (Kloss) shot by Tom Craig:
  3. Fendi showing off its new Color Block Eyewear Collection with a spot featuring guest singer Kiesza:
  4. Mulberry in the Scottish highlands, shot by Tim Walker and starring Cara Delevingne:
  5. Givenchy’s private party with models Kendall Jenner, Julia Noblis, Mariacara Boscono, Jamie Bochert and Peter Brant II, shot by Mert Alas and Marcus Piggott:
  6. Donna Karan’s Woman in Motion, starring Karlie Kloss by Steven Sebring:
  7. T by Alexander Wang’s humorous turn once again, this time featuring Chris Kattan as Mango, a character from Saturday Night Live, alongside rapper and choreographer Sharaya J and a handful of industry cameos:
  And one for luck from Swide.com… male SS15 Dolce & Gabbana models. Hitting on you. On helium.
  You’re welcome…
  Tags autumn/winter 2014/15, campaign, cara delevingne, digital, Dolce & Gabbana, Donna Karan, fashion, fashion film, Fendi, film, Givenchy, Karlie Kloss, Kendall Jenner, Kenzo, movie, Mulberry, rita ora, T by Alexander Wang, Tamara Mellon, video, winona ryder	
  Categories
  film social media	
  Topshop launches Kate Moss video series ahead of new collection
  Post author By Rachel Arthur	
  Post date April 2, 2014
  No Comments on Topshop launches Kate Moss video series ahead of new collection	
  Topshop has revealed the first in a series of videos in the run up to its new Kate Moss collection launch.
  The line will hit stores on April 30 for the first time since 2010. Accordingly the retailer has teamed up with NOWNESS to tease its arrival through a total of eight films dedicated to the “supermodel, muse and designer”.
  Each one will feature one of Kate’s friends and fashion contacts shot by Leigh Johnson, and providing “never before seen access to the notoriously private Kate”, as Grazia puts it.
  The first, as above, stars BBC Radio 1 DJ Nick Grimshaw. Others will include Charlotte Tilbury, Amanda Harlech, Beth Ditto, Cara Delevingne, Vivienne Westwood and Natalie Massenet. That makes a total of seven, meaning the eighth may star the always-elusive Moss herself.
  Here in the meantime is an additional Topshop teaser featuring the model talking about the collection from behind-the-scenes at the Topshop design studio:
  Tags Amanda Harlech, Beth Ditto, cara delevingne, Charlotte Tilbury, digital, fashion, film, Kate Moss, model, Natalie Massenet, nick grimshaw, Nowness, retail, social, social media, supermodel, Topshop, video, vivienne westwood, YouTube	
  Categories
  social media	
  Cara Delevingne’s outdoor ad flies on social media
  Post author By Rachel Arthur	
  Post date March 19, 2013
  2 Comments on Cara Delevingne’s outdoor ad flies on social media	
  Here’s one way to grab attention with your outdoor campaign: stick a famous model on it and hope she’ll snap a pic of it to send out to her 1.5m or so combined social media fans.
  That’s what happened with Love magazine’s billboard of Kate Moss and Cara Delevingne on Ocean Outdoor’s Holland Park roundabout space in London last week. In place for just three days to celebrate the cover stars of its latest issue, an image of it went viral when Delevingne herself shared it over Instagram and Twitter.
  “Check me out on that round a bout! LOVE @thelovemagazine,” she wrote, attaching a shot of the poster showing each of the models posing in the bath nude.
  That Instagram shot (taken on March 14) now has nearly 60,000 likes on it.
  Tags advertising, cara delevingne, digital, fashion, Instagram, Kate Moss, Love magazine, outdoor, share, social, social media, Twitter	
  Categories
  film social media Uncategorized	
  Brit models do the Harlem Shake in style backstage at Topshop’s #LFW show
  Post author By Rachel Arthur	
  Post date February 18, 2013
  1 Comment on Brit models do the Harlem Shake in style backstage at Topshop’s #LFW show	
  After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their version of viral video sensation the Harlem Shake backstage at Topshop Unique. I defy you not to put it on repeat…
  Tags autumn/winter 2013/14, aw13, cara delevingne, dance, digital, fashion, fashion week, harlem shake, jourdan dunn, LFW, London Fashion Week, meme, rosie tapner, social, Topshop, topshop unique, video, viral, YouTube