text: BOOKS | The Institute for Perception
  If you would like to order multiple copies of one title, or bundle all the books into one purchase, please contact us before ordering for custom ordering instructions.
  RECOMMENDED by Science Books and Films, American Association for the Advancement of Science
  202 pages, $125, plus shipping
  To order copies of this book, please call
  (804) 675-2980 or visit the appropriate order page below.
  Now in its eighth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 22 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects.
  The book addresses topics in the following seven areas:
  Difference and Preference Tests
  This book is now available for free PDF download!
  To order printed copies of this book, please call (804) 675-2980 or visit the appropriate order page below.