text: Acting in the role of consultants to Ricoh, each team had to work through the case and present their solutions before a panel of judges directly involved with the business. To make it as true to life as possible, the panel included the CEO of Ricoh Spain, Ramón Martín, as well as IT Services Director of Ricoh Spain Miquel Soler, and two experienced partners from Roland Berger, Paul Jowett and Per Breuer.
  London Business School won the competition after a hard-fought battle against IESE which won 2nd place in the final round.
  Launched in 1995 and sponsored by IESE and Roland Berger, the case competition is highly popular due its distinct relevancy to real-life business.
  According to Albert Argente, a IESE team member, this helps raise the stakes during the competition, as feeling part of the company and as though you were a real consultant, makes you want to put more hours in to finding a solution.
  By gathering together some of the world´s most talented MBA students, the competition also fosters the sharing of ideas and contacts among the future business leaders.