text: Dwayne Caldwell – BluHorn Executive Highlight | BluHorn
  Dwayne Caldwell – BluHorn Executive Highlight
  Principal Owner at Strategic Marketing Partners Group
  Social Media, Public Relations, Marketing Strategy, Search Engine Marketing / Pay Per Click, Other
  About Strategic Marketing Partners Group:
  The biggest change I see in the next 5 yrs of marketing would be consumers ability to dictate how they'll be marketed too, with all the new and evolving mediums one discipline would not be enough to gain the ever lowering attention span of the consumer and an omni-channel approach with segmented niches and messaging created specifically catered to each group will be a must, and any business not adhering to a "customer choice" marketing approach with an emphasis on diversity and inclusion will not gain the trust or respect of the consumer.
  Our strategies are developed with our understanding of psychology and the "wants" of our clients and consumers with a special focus on diversity and Inclusion.
  I would say the biggest obstacle I had to overcome would be understanding the different aspects and efficacies of marketing and offering value to my clients that wasn't just a dime a dozen strategy then duplicating that process and learning to tailor strategies based on common and shared goals.