text: 38:58 Remember, with your newsletter, it’s a process of investing in your audience. Not every email has to, or should, be promoting something of yours. Invest in your audience by providing value consistently over time. After you’ve done that, then you can start to promote things. Send an email with helpful information, then a few days or a week later, follow up with another helpful email. Maybe after the third or fourth email, you can mention your product. But don’t do it in a pushy way, just mention it in passing in your email. Go back to providing value, and maybe something like the 7th or 8th email, you can do a hard sell for your product. That’s an email where it’s very to-the-point: “This is what I have to offer. I think this will be helpful to you, relevant to you, and meet a specific need you have.”
  I used to think I was super clever by not “falling for” people’s email subscribe boxes. I later learned that all I did was cheat myself out of the invaluable education they were providing.