text: Novilhos Brazilian Steakhouse cooks up cross promotions for Valentine's Day marketing | Kimco Realty Blog
  The marketing team at Novilhos Brazilian Steakhouse has an appetite for cross promotions this Valentine's Day, and the approach is serving up short-tail and long-tail business benefits for the Kimco tenant. Not only are diners from around the Bellevue, Wash., area jumping to reserve tables for Feb. 14, but Novilhos is also building relationships with local businesses and customers through its efforts. Here's some insight into how it's working.
  Everyone who books a reservation for Valentine's Day is entered into Novilhos' Getaway for a Day Giveaway. The hallmark of the campaign is the cross promotional piece. Several businesses near Novilhos' location in our Marketplace at Factoria shopping center are giving their services as prizes.
  First prize is a one-night stay for two at the Alta Crystal Resort in Greenwater, Wash.
  Second prize is a one-night stay for two at the Hyatt Regency Bellevue Hotel.
  Third prize is a spa package from Helen's Salon & Wax Spa in Bellevue. It includes a one-hour facial, haircut, and waxing of the winner's choice.
  We learned more campaign details when we talked to Elle Barksdale, Marketing Director for Novilhos. She told us how one of the challenges with marketing Novilhos on Valentine's Day is that the restaurant lacks the typically romantic dining experience. It's more energetic and exciting, aligning with the Brazilian steakhouse style.
  ON THE SIDE: Valentine's Day diners will have an extensive salad bar to choose from
  Her creative challenge has been to make patrons think of Novilhos and its dining experience for their Valentine's Day celebrations. The giveaway solution has worked well — as of the end of January, Elle said the restaurant already had 150 Valentine's Day reservations.
  Tune in to our podcast to hear more from Elle. Also keep an ear out for her advice on coordinating with local businesses on cross promotions. She mentions the importance of baking in ample time to source partners, why you should build relationships with them year-round, and more. Elle also sheds light on how she's promoting the giveaway, including her focus on advertising across a variety of media — radio, Facebook, Google, Novilhos' website, and Open Table.