text: On the up side, LinkedIn has more easily discoverable business targets than any other network within the context of common connections. It can help expand your reach, build brand awareness, add credibility, drive engagement and distribute quality content.
  On the downside, other tools have much higher share ability than LinkedIn (Facebook: 300x, Twitter: 22x and Pinterest: 96x).
  Additionally, an interesting insight is that, nearly 60% of LinkedIn’s revenue is attributable to job search activities.
  Finally, as search engines dominate first phase research, don’t forget to participate with Google+ to bolster your search rankings.
  Great content marketing can be best described as anything a brand produces that, were it unbranded, would still hold value and be of compelling interest.
  The starting point is to better understand your customers and the relationship they have with your business. In turn, your content can become the centre piece for meaningful conversations with many audiences, uniting people who want to know more about you or participate with you in some way.
  Social can be particularly effective at engaging multicultural audiences too, previously considered to to difficult to reach using mass media (25% of Australians speak a language other than English at home).
  Outcome: useful and engaging content that unites people around interest in your brand to create mutual value.
  Top tip: do not isolate social within one department (usually marketing) which often limits the multi-functional role it can play for business.
  In our brand integration workshops it quickly becomes clear that social media can contribute and benefit other departments such as HR, customer experience, search, web development, sales, research, PR and creative.
  The opportunity, externally, is to connect with all partners who regularly engage online with activities such as sharing their posts, leaving comments, liking their photos and collaborating on content.
  Partner amplification should be a priority and can help you reach new audiences within your own industry.
  Outcome: striking the right balance between being a social business (internal attitude) and having an inclusive social media engagement strategy.
  In summary, let us remember that at the core of social media marketing we are quite simply people talking to people. With a considered plan in place, the right team, the right tools, some creative ideas and partners involved then every B2B company has the opportunity to shine.
  
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  The Phytofood: Fruit and Vegetable Blend? is a unique combination of 36 fruit and vegetable extracts combined in one easy to swallow vegetable capsule. One serving of three capsules daily will yield 1500mg of the Fruit and Vegetable blend plus the addition of Fructooligosacc (F.O.S.), which helps prevent the creation of gasses in the intestine.
  ?Research shows that no single fruit or vegetable provides all of the nutrients you need to be healthy,? said Derek Burreson, President and Founder of Biosintos Nutraceuticals. ?The Harvard School of Public Health states that nine servings equal approximately 4 ? cups, but variety can be just as important as quantity. So as a supplement, the Phytofood Blend creates more diversity with your fruit and vegetable intake and helps meet your daily needs.?
  Adopting a healthier lifestyle and eating habits can yield a lifetime of rewards. Supplementation is important, but it is only part of a larger puzzle when it comes to our wellness. Log onto the website at www.biosintos.com to find out how you can do more for your health and order the Phytofood: Fruit and Vegetable Blend.
  Derek Burreson has worked in the natural products industry for over eleven years. The Biosintos Nutraceuticals line is condition-specific to support both the structure and functions of the body.