text: IAB » Josephine Buys
  Tag: Josephine Buys
  IAB SA: Message from the CEO
  Josephine Buys, CEO IAB SA
  For many, 2016 was a year of tumultuous change. For IAB SA, we saw several changes of our own.
  Jarred Cinman, the first IAB SA chairperson, stepped down. Three years ago, Jarred was instrumental in the agreement reached with IAB Global to evolve the then Digital Media & Marketing Association into the first IAB on the African continent, one of over 40 chapters worldwide. Jarred has been a source of personal strength and a mentor to me in my onboarding and I will be forever grateful for his guidance and support in navigating this often challenging, always exciting role.
  While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth. The latest full year (2015) digital advertising spend report released by PwC on behalf of the IAB SA illustrates that the local industry has moved beyond the R3,4 billion spend (invoiced) mark in 2015. This translates to 36% overall year-on-year growth.
  Certain sectors have witnessed exponential development. In terms of the PwC classification, mobile saw the biggest growth at 182%, followed by online at 68% and search at 22% (Search for 2014 was restated by PwC referencing the PwC Entertainment and media outlook: 2015 – 2019). South African advertisers spent R2.35 billion in 2015 on paid search. Online advertising (display and video) generated R952 million, which equates to 27% of total spend. Excluding search, R181 million was reported as being spent on mobile advertising.
  Bookmarks Awards new categories and the State of digital in South Africa
  Listen to Josephine Buys, IAB CEO speaking to Arye Kellman at CliffCentral about the new, inclusive Bookmark Awards categories and the state of digital in South Africa.
  http://iabsa.net/assets/2016/11/kellman_on_cliffcentral_arye_kellman_2_nov_kellman_-_josephine_buys_medium1.m4a
  Bookmarks are open for entries
  The 2017 Bookmark Awards, an IAB SA initiative, are now open for entries.
  It was great to see this year's Loeries Awards celebrating women! There was a strong line up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award winners, not to mention illuminating the red carpet with brains and beauty!
  My Loeries experience began when I checked in to the Garden Court Marine Parade where the Umlazi Comtech Jazz Ensemble (still in their school uniform), played a selection of the best in jazz, past and present, including several tributes to the late, legendary Miriam Makeba. Each member of the band was talented but the vocalist, Zinhle Msane, was extraordinary. I got the distinct feeling that we were in the presence of greatness and I predict this remarkable young lady will enjoy global fame and recognition.
  IAB poised to shape SA's digital landscape
  The IAB SA's inaugural year in 2014 became a considerable one as the council announced several promising achievements and a roadmap that is set to shape the digital landscape in South Africa in 2015.