text: Fiat and Spotify launch branded playlist as part of 500C car promotion - Mindshare Media News
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  Fiat is hoping to target 'young, cool, music lovers' via the partnership, which will include audio and display ads across Spotify to encourage users to enter their favourite feelgood song at the Fiat 500C site to win a Spotify Premium subscription.
  Chiara Camandona, Fiat digital marketing, Fiat Group Automobiles UK, said Spotify was a good fit with the brand's image. "The partnership demonstrates our commitment to drive innovation and technology and aligns with the tone of the 500C campaign," she said. "The application aims to reach a new audience of trend-setting, young, free-thinking, stylish men and women, and the growing social music service allows us to engage with an existing and digital-savvy audience."
  The campaign, created by digital agency AKQA and media agency MEC, will also be promoted through social media including on Facebook, MySpace, Twitter and targeted blogs. The campaign launches tomorrow (Thursday).
  A Twitter feed will be used to give real-time updates on the songs added to the playlist and enable the brand to monitor and join conversations about summer, feelgood music.
  The online campaign is part of wider activity to promote the car launch, including TV, press and outdoor. Fiat is looking at ways to use the playlist after the campaign, such as giving music from the playlist away with the car.
  Source: http://www.nma.co.uk/news/fiat-and-spotify-launch-branded-playlist-as-part-of-500c-car-promotion/3002133.article