text: Pixelmator is expensive enough ($59) that people will probably think twice before just paying for it. My guess is that it will sell a few licenses to people who are impressed by its sizzle and don’t notice that there’s no steak. As an image editor it is inferior to less hyped programs, such as Acorn ($39.95), and it has no really excellent core functionality which some target audience will find indispensable to fall back on. It doesn’t implement all the Core Image filters, its layer controls are merely adequate, and its painting tools are all flawed (e.g. the rubber stamp is very slow to undo, which is a very common operation when using the rubber stamp).