text: 'Tis the season for businesses across the world to see the bottom line on their income statements (profit and loss, or P&L) go from red to black! Christmas is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns.
  So what will your business do to make sure your products are top of mind as your customers make spending decisions from Christmas through the end of the year?
  Here are 5 ways your business can build holiday marketing campaigns that help you increase holiday sales this season!
  For online stores especially, but for any business that has email addresses and some basic information on their customer base's sales history, it's great to be able to personalize emails by including their name and pertinent detail. Maybe they've been a customer for more than a year.
  Hairdressers can cross-sell a salon-quality shampoo and conditioner set. The auto repair store can offer jumper cables or fix-a-flat canisters—all as nice little carriers or stocking stuffers for the gift certificates! Cross-selling is a great way to add value to the client—and to increase ecommerce sales.