text: The outdoor went live - non-branded, slick looking creatives with a cryptic (non) call to action. The ad/visual fits in perfectly too (you'll have to wait for that - though I should have it very soon). Everything revolves around the idea of the 'extraordinary'. The guys behind this have done a great job of integrating the message across all platforms and really bringing it to life. For a drink that is so old it has been given a new lease of life, and it's a fun one!
  For those who haven't seen it, I also thought it'd be worth sharing Damien's video of Marty ('THE' Smirnoff Mule bartender - total legend btw) making a Smirnoff Mule...
  I spotted this over on [Geeks Are Sexy] and it blew my mind. It's a 3D short animation produced by French Animator Douglas Lassance (AsteroKid) in collaboration with Jonathan Vuillemin (Motraboy).