text: When it comes to emailing and getting it right, the ‘Don’t sweat the small stuff’ saying doesn’t apply. Every word in the email should make you sweat, especially if you just hit the send button and realized you made a mistake. Emails make powerful marketing tools if used well. They can also damage a business’s image when not done professionally.
  Having errors in an email affects the way people perceive you. Research shows that sending an email with grammatical errors, for instance, makes people think you aren’t intelligent, trustworthy but above all unprofessional. The findings of a different study showed that people who send email messages with errors when applying for things such as grants, however compelling their proposals might be, rarely qualify. To avoid making mistakes that may make you lose business, here are email etiquette tips you must always follow: