text: How Bodbot Launched the Fastest Crowdfunded Fitness App - Fundable
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  How Bodbot Launched the Fastest Crowdfunded Fitness App
  When Bodbot founders Eddie Laux and Sergio Prado began planning their crowdfund, they knew that it would be critical to tap into their established online community to ask for their support. According to Sergio, "Before we started our fundraise we took time to plan out our strategy and assess what we had learned from our previous success."
  It worked. During their first week, they successfully brought in 458 backers and $21,550 – making crowdfunding history by becoming the fastest funded fitness app.
  Here are some of their tips for launching a campaign with impact:
  When beginning a crowdfunding campaign, it's important to evaluate your network and establish exactly who will make up your base of support.The success of your crowdfunding campaign will largely rest on how effectively you communicate your launch within your various networks. Once Bodbot successfully identified who their core group of backers would be, they were able to tailor their rewards to incentivize their network to contribute. They did this by offering their personal training app for life for a low fee and saw an outpouring of contributors looking to take advantage of the limited time pricing.
  Sergio's Tip: Try using your campaign as a customer conversion- rate enhancer. "Emailing new users about the campaign within a week of their signing up resulted in substantially higher conversion rates."
  Create a "Hard Ask"
  Sergio's Tip: "Each time you contact backers, make sure you have a purpose to do so with a specific ask in mind."
  Do some research into the times that your audience and backers surf the web, share on social channels, and open emails. Have you noticed that any of your company's emails get opened or responded to often on a certain day? Use that knowledge to plan when you send emails to your network. By making a more strategic play and timing your communication, you create an opportunity to get in front of more potential backers.
  Sergio's Tip: Sundays are a particularly good day for conversions for our industry. Emailing in the early afternoon is also particularly good for conversion. Do some testing and research prior to your campaign to determine when is your best time frame for sending.