text: Zingerman's simple email survey – Signal v. Noise
  the fallacy in all this is thinking that either of them really care about the survey results or statistics at all, its all just to get the brand out in front of you again I was once paid to compile survey results collected by an ad agency for their client – they wan't totals and they wanted all hand-written notes at end of surveys compiled into one long document – guess what they "used" my work for? to try and convince the client that they needed more marketing, that the results were not succinct and predictable, that their customers were all over the place about everything on the super long 50 question survey – in the end, surveys like this are things not to be "reworked" but to literally be ABANDONED as a complete waste of time and the continuing non-creative brainchild of a ad/marketing mind still caught up in yesterday
  10. Its posts like this that keep SvN in my Google Reader.
  This little number tells you a lot: 1. What's your score this year… 2. What's your score in comparison to other years…trends… 3. What's your score vs. competition…trends 4. How does score break down by customer segments, etc., etc., etc.
  If you liked this Writing post by Jason Fried, you'll probably like reading When numbers and words don't add up, Video: A very patient Frank Zappa defending freedom…, and Writing Decisions: Saving space without losing meaning