text: Life – Mar, 1970 | Modern Mechanix
  Issue date: 3-1970
  SAFETY SWIM SUIT OVERCOMES FEAR OF WATER HELPS YOU STAY AFLOAT! A new kind of splash is being made in America's watering spots by a swim suit that keeps a woman afloat even if she can't swim. And the Ever-Float Safety Swim Suit does it all without gadgets of any kind to inflate or adjust.
  A. Picture hat concealing current copy of Women's Wear Daily, which has hopefully decreed that skirts are going midi, willy-nilly. B. Calibrated cigarette holder and tape-measure charm bracelet for measurement of other women's skirts.
  Now you're cooking out with gas.
  Every time I see an ad for gas grills I think of Hank Hill Now you're cooking out with gas. It's simple with a gas grill. You get real outdoor flavor. With no lighter fluids, no ashes, no mess. No waiting, either. Gas reaches cooking temperature fast, then keeps the exact heat you want. So […]
  We know it sounds improbable, but if you did fly to Montreal just for lunch, you'd have the lunch of your life. French-Canadian cuisine is both delicious and unique. Many recipes date back to 1646. For example, at Chez la Mere Michel, you'll likely be treated to some fabulous Provencal specialty, such as Medaillon Provencal — beef filet marinated in wine and served in a sauce of tomatoes, cucumber, eggplant and herbes. At Chez Pierre, it's Lyonnaise cuisine, and at Etche Ona ("The Good Place"), the menu is mostly Basque (French-Spanish).
  College study shows clothes don't make the man
  Which would you pick up? Guess again You're driving along alone and the turnpike's moving slowly. Be nice to have someone to talk to. There's a kid at the roadside thumbing a ride—but he seems to come in four models. Let's see. The first one's well dressed. Surprised he's not driving his own sports car. Fraternity man. Could even side with Spiro about campus radicals. The second fellow? A little sloppy, but looks safe.
  Cadillac 70 Add a lot of luxury to your leisure. Behind the wheel of the 1970 Fleetwood Eldorado, you'll enjoy a whole new dimension in motoring pleasure. Performance as brilliant as its bold styling. The only luxury car with front-wheel drive, variable-ratio power steering and Automatic Level Control, Eldorado expresses the spirit of the seventies […]
  Last year, more than 15 million credit cards were given away. We have never given away the American Express Card— The New Money. " On the contrary You must fill out an application and, if you qualify, you must pay an annual fee of $15. Even success-full men like New York Yankee baseball President Michael Burke did it.
  Sony Ad - Suggested for mature audiences.
  Sony/Superscope tape recorders A tape recorder is a bridge that spans the generation gap. It can make oldsters feel young again. Or bring the wisdom of the ages to the young. A tape recorder is hearing your newborn grandchild before you've ever seen him. Or letting you talk to his parents. It is a physicist formulating an exciting new theory. A salesman making his report. The electrifying sound of today's top rock music group. Or the brilliant harmonics of yesterday's great symphonic orchestra.
  The revolutionary new car from Germany that moves, stops, turns, etc., differently from every car on the opposite page. Almost every car in the world moves by means of the rear wheels pushing it. The Audi moves by means of the front wheels pulling it.
  This grotto-like edifice near Minneapolis is a monument to modern-day spray-can culture. It is a house—made of sprayed-on polyurethane foam—with 10 rooms and 4,000 unsquare feet of floor space. Its builder-owner, James Littlejohn of Maple Plain, Minn., got the idea for it when he and his wife Letabeth went to ask Minneapolis Architect Winslow Wedin to modernize their kitchen. "While we were waiting, we noticed some weird pictures of what looked like a small plastic summerhouse," says Letabeth. "We were curious, asked about it and forgot the kitchen.
  Announcing Sesame Street
  On SESAME STREET, he'll learn the alphabet, for instance. How to count—and how many is 2 or 3 or 4. What words like up & down, over & around mean. How to begin to reason. And how he is different from a lizard or bear or the child next door—and how like them too.
  join us for a true Bourbon Hiram Walker's Ten High Come over soon. We have something good for you—the taste of Ten High, a true Bourbon of Hiram Walker character and quality. Sip it slow. Easy. Enjoyable. You'll be doubly glad you joined us, when you think of Ten High's welcome price! …A TRUE BOURBON