text: Connect the Dots Podcast: Create Content that Converts with Lisa Lickert and Host Vicki O'Neill
  Create Content that Converts with Lisa Lickert and Host Vicki O'Neill
  Lisa Lickert, owner and president of EMI Network joins me for this episode of Connect the Dots. She shares nuances of creating marketing content with intent: it needs to serve a purpose and helps convert the micro moments to yes.
  Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found: https://www.vickioneill.com/podcast Episode #114.
  Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill. This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately. Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes. Follow Vicki on Twitter, IG and LinkedIn @vickioneill.