text: Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers. There are so many questions. Which paid channel should you choose? What budget do you need? When is the right time? What do I need to have in place first? Do you DIY or outsource? It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I trust?". Sadly so many women I meet have been burnt by an "expert" who said they can help them with their paid digital advertising only to get little results and be a lot out of pocket. Which is why my guest today, Kaity Griffin, Google Ads Expert and Course Creator has become the go-to Google Ad lady legend because she is as honest, real, smart and decent as they come. Kaity and I answer some of these questions mentioned plus drop some truths about what it really takes to succeed in eCommerce today, and how to overcome some of the challenges business owners face when it comes to managing their digital advertising.
  
  In the late 1990's the management of the White Pages and Yellow Pages directories was outsourced to Pacific Access, a subsidiary of Telstra. Their human resource department therefore required an array of new communication material to support these new business operations. LPD was commissioned to developed a comprehensive range of printed collateral for managers and staff, including manuals, guides, performance checklists and handbooks. The style was based on the established Pacific Access arrow graphic.
  
  Whether you work from home or are a writer in your spare time, having the perfect space to work in is extremely important. Creating a place where your creativity can flow undisturbed and uninterrupted is key to staving off writer’s block and remaining productive.
  How to achieve it? Which environment will enable you to flourish will depend a lot on your personal preferences but there are some universal tips that you can adapt to most preferences.
  Ideally, you would have a designated room in your house where you can work in peace. A spare room, a box room, a cubby hole under the stairs, or even a shed can offer much-needed peace and quiet. If this isn’t an option and you have limited space, you could consider converting the attic or basement, building a small extension, or creating a space in the garden, specifically for your work.
  Alternatively, you could look to sell and purchase a home that provides a designated workspace for you. Of course, these suggestions all require additional capital but the more research you put in, the more reasonable you can make those costs. The internet plays host to all manner of resources in this area, allowing you to get free advice for your mortgage from Trussle, for example. The site says its average user saves as much as £344 a month with them. And in any case, remember that creating the perfect working space is an investment in your career and financial future, so it’s worth considering taking the leap now to reap the rewards later.
  Ergonomics is the way a workspace is arranged to fit and suit the person that is using them. Incorporating both psychological and physiological principles, desks, chairs, computer hardware, and other items can be engineered to offer optimum comfort to the user.
  As well as facilitating a comfortable and enjoyable workspace, ergonomics also helps to prevent back problems, repetitive strain injury, headaches, squints, and tension in the shoulders. When designing the perfect workspace, be sure to incorporate ergonomic furniture and mouse pads and keyboards into your plan.