text: Digital technology has already done a lot to change how we live our lives and in one field is its impact particularly and irreversibly felt: how we do business. Aside from making it much easier and cheaper for anyone to launch a startup, there are some technologies that are pervasive now and could end up coming all-encompassing in the future. Here are some of the ways technology is shaping new businesses.
  It’s changing how we market
  Naturally, a lot more marketing has switched the focus to digital. However, it’s not just a replacement for paper and TV ads for pop-ups and digital video advertising. A whole new type of marketing, known as organic marketing, has popped up and taken precedence as well. With SEO as the most well-known example of organic marketing. It’s all about, rather than having to reach out to get new customers, increasing your visibility and positioning yourself in a way that they come to you.
  The centralization of the office
  More and more businesses are using technologies that mean that data and documents aren’t always restricted individual terminals and profiles. A modern IT company can, for instance, help businesses move what they need to the Cloud. As such, resources can be shared without a need for a physical in-between, and now even if the data in the business is lost, a Cloud-stored back-up can help businesses get up and running again in no time.
  A new focus on data
  When you hear about big data, you might find it easy to think that it’s only a consideration for the biggest businesses out there. However, businesses of all sizes are taking a closer look at data and analytics and the insights it can give them. Marketing analytics tools are used widely by small and medium businesses, too. The only difference is that big data pulls in information from multiple different datasets, combining them for even more detailed and insightful results.
  The AI revolution
  No need to worry about robot uprisings just yet. However, AI is starting to make more and more of an impact on how we do business. Self-learning technologies are starting to pop up across the landscape, and the AI-driven chatbot is one of the surest examples. Now, instead of human reps, more online businesses are using bots that can respond smartly to questions to direct customers more efficiently to the answers and resources they need.
  The increasing automation of the workday
  Aside from robots taking over the jobs of support reps (amongst other roles), there is also the fact that tech, in general, seems to make the workday much easier. Automation is on the rise, cutting down the amount of time it takes to complete processes and making the workday much more efficient. As a result, business owners, managers, and their team can focus their efforts where they’re better needed.
  Tech is changing the way that we do business, and is bound to change it even more as time goes on. To stay ahead of the competition, staying ahead with tech is becoming increasingly important.