text: Apple Mac App Store developer guidelines | Edible Apple
  Apple Mac App Store developer guidelines
  Apple's policing of the iTunes App Store has always generated a consistent stream of criticism from developers and users alike. From inexplicable app rejections to hypocritical app acceptances, Apple has often toed the line between a company innocently trying to figure out how to manage an unprecedented online app store and a company exercising blind and draconian control to the detriment of its users.
  More recently, Apple has shored up many of the initial complaints that plagued its operation of the app store. For starters, Apple published its app approval guidelines while also loosening up previous restrictions regarding the use of cross-platform development tools.
  During October's "Back to the Mac" event, Steve Jobs announced the impending arrival of a Mac app store, and while a centralized marketplace for exploring and downloading Mac apps sounds appealing, some developers are understandably wary of what types of rules Apple will encumber the Mac app store with. As an example, the iTunes App Store rejects out of hand apps that make fun of public figures. Will the Mac app store include a similar prohibition?
  In anticipation of questions like these, Apple preemptively decided to issue an outline of what developers should be aware of before submitting apps to the Mac app store.
  Naturally, apps that crash, contain bugs, or do not perform as advertised will not be allowed into the app store. And below are a slew of other guidelines.
  Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected. Apps that provide incorrect diagnostic or other inaccurate device data will be rejected. Developers 'spamming' the App Store with many versions of similar apps will be removed from the Mac Developer Program.
  Also of note is that apps cannot use the name of competing products, such as Windows and Google Android, in their app descriptions.
  And that's just the tip of the iceberg. AppleInsider has a comprehensive rundown of Apple's extensive Mac app store "outline" over here.