text: The Fortia Group Launches The World's First-ever Investment Syndicate Solely For ECommerce Aggregators - WeeklyReviewer
  Modified date: March 14, 2022 3:43pm EDT
  March 14, 2022 3:43pm EDT
  These commanding forces in investing join Fortia's experienced co-founders, CEO Emmett Kilduff, COO David Hyland and Director of eCommerce Paul Hanley, in launching their inaugural deal this week: an Amazon aggregator focused on the beauty category called Founded Brands.
  "Despite the column inches given and ink split the Amazon aggregator space is still relatively nascent, with specific structuring requirements, financing watch-outs and benefits," said Founded Brands Co-CEO, Thomas Salmon. "As one of the few experts in the space, The Fortia Group knows all of these and has launched an investment syndicate with key industry players from the seed investors in the largest aggregator to successfully exited eCommerce founders."
  "The market around eCommerce aggregators has grown quite significantly in just a few years," said Copeman. "As the category continues to evolve and expand, niche aggregators will present an area of unique opportunity within the overall sector. Ultimately, it is foreseeable that the consolidators will become consolidated, leading these investments to crystalize."
  "By working with all the aggregators on their acquisitions of brands, we have built strong relationships in the aggregator community," said Kilduff. "This facilitates a unique access to deal flow and provides substantial insight and experience into what's required for relevant diligence in the space."
  The Fortia Group remains committed to delivering the best and most lucrative exits to its eCommerce clients. In addition to a transparent exit process, Fortia has actioned a "Chinese Wall" that will keep the investment syndicate's dealings completely separated from its corporate finance arm.