text: visit www.zigmaads.com
  – 89% of all videos on Facebook are directly uploaded to the plat…
  DIGITAL MARKETING: WHICH ONE SUITS YOU?
  If you want to create buzz around your brand, you better jump on the digital platform, which ably compliments your print ads. For first-timers the digital scene can be quite overwhelming. You might fear being shoved into a corner by the clutter online. True. That could happen. That's why media planning continues to be extremely important. You need to find out the digital marketing route that will suit you the best. There are many ways to go digital - your marketing strategy should be a combination of the various types of digital marketing to facilitate effective communication with your target audience.
  1. Search Engine Marketing & Search Engine Optimization.
  Google is anyone's best friend today! You type in a query and it coughs up a flurry of information. Google is nothing but a search engine – the most popularly used one too. As a brand owner what you need to do is ensure such search engines favour you when a prospective customer want…
  8 STEPS TO AN EASY, EFFICIENT E-COMMERCE WEBSITE
  It's a given that Social Media websites draw the most traffic. Following closely behind are Ecommerce websites. If you have a business and you want to stay in touch with your customers and to also build a customer-base, you need a strong online presence. Put your brand out on the world wide web, just one swipe away from your next big sales opportunity! Here are some useful pointers to enhance your customer's experience with your brand online.
  #CLEAN & CLEAR You may have a plethora of products for sale. Don't endeavour to put them all up on one single page. Clean up the layout and make navigation easy. Categories should be well-defined and listings should be comprehensive. Too much imagery and 'sponsored suggestions' can confuse and ultimately tire out your customer.
  #CLARITY IN COMMUNICATION You are not writing a product thesis. You may have 100-pages worth of info on the product, but your customer definitely does not have the time for it. Headings, Sub-headings, c…