text: Search Engine Optimization – ARBOUSA
  Have you ever wondered why one business's website may rank higher in Google than others? It's all because of a practice called SEO, or "search engine optimization". Search Engines like Google rank pages based on a wide range of different factors and ever evolving algorithms. If your business isn't ranking where you think it should ARBO is here to help. We specialize in SEO and help make sure that our client's site is ranking as high as it can in relation to their competitors, 3rd party sites and even the 1st and 2nd tier sites.
  Illuminator Wholesaler wanted to drive strategic improvements to their web marketing by reaching a larger audience of potential customers, creating a stronger brand image, and increasing qualified leads and sales.
  In order to meet Illuminator's goals, Arbo identified a number of opportunities that would allow their site to be found in Google searches for relevant keywords. First, improve site infrastructure to reorganize content into relevant categories. Second, keyword research identified optimal keyword targets for driving traffic. Finally, creating more robust content to support those keyword targets.
  After six months of launching the campaign, site performance through organic search yielded a 249% increase in visits, driven by an increase of 761% from Google searches. As for leads, the Illuminator Wholesaler's conversion rate increased by 32%, including a 309% increase in Contact Us form completions.