text: Depending on what a specific company is trying to do, they can either go down the ICO route or a Token Generation Events, what’s sometimes referred to as a token launch.
  An easy way to distinguish the two is that most services that run off the Bitcoin blockchain deal with coins while most dapps that work off the Ethereum blockchain operate in tokens.
  While they ultimately serve the same purpose—a way to crowdfund and bootstrap a project—companies are careful in how they communicate their specific offerings in fear of fines and regulation.
  A Token Generation Event is simply the creation of tokens by a company that is running off the Ethereum blockchain that typically is working in the utility space. Because these types of tokens are essentially tiny slices of a product, the creators typically refer to the token sales as token generation events or TGEs as opposed to ICOs.