text: Your product page needs to give high-level information of the product right off the bat. This happens on the title area and the product preview. The key information to add include:
  While it is EXTREMELY IMPORTANT to add keywords to your product description and title, don't stop at keyword research when looking to build a killer SEO-optimized product page.
  Dig deep into segmented data across demographics. This will help you understand what typically resonates with your potential customers on your site. But don't stop here either. Combine it with research into what your customers like beyond just your website, well, because e-tailing means much more than shopping on your site; it's more about what's trendy with the market.
  This way, you'll appeal to users more, which will in turn improve user interactions and by extension your rankings.
  The design of your product page — its visual elements, content, navigation, etc. — has the power to make or break your store both SEO-wise and on the side of the customers.
  First up, Google always prefers user-friendly websites. Good web design definitely makes it convenient for both visitors and search engines to navigate the website easily.
  Second, if users land on your site and find that your design sucks, they'll just click the back button and go to another site. This will send a negative signal to Google’s intelligence indicating that people do not like your website. In the end, not only will people start avoiding your site, but Google will send it downward in the search engine results pages (SERPs) rankings.
  Just as inbound links are important for your site's ranking, outbound links are significant for an effective SEO strategy. Top SEOs believe that outbound links (AKA external links) are an extremely important source of ranking power. External links pass link equity differently than internal links because Google considers them as a type of vote.
  To increase the chances of your products appearing in Google search results, you can add an outbound link to another page that already shows up in Google, whether that means another website of yours, blog or your social media accounts. This will send a signal to the search bots, who will in turn rank your site.
  If you need help with the right tools to optimize your product page or eCommerce website as a whole, you can check out our high-level, premium-quality search engine optimization tools. It's 100% FREE!