text: Marching Ants Bag Creative Duties for Imagica - Pocket News Alert
  4/09/2015 02:48:00 am Adlabs Entertainment, Aquamagica, Entertainment, Imagica, Joy Ghoshal, Marching Ants, Novotel Imagica, Print, Radio, TV
  Mumbai, April 9, 2015: Marching Ants has bagged the creative duties for Adlabs Entertainment's Imagica, Aquamagica and Novotel Imagica. Leo Burnett was the incumbent agency on the account.
  Confirming the win, Joy Ghoshal, Director of Marketing and Creative Concepts, Marching Ants, said, "We are extremely proud to be associated with all the Adlabs brands. Telling compelling visual stories has always been the strength of Marching Ants. We are looking forward to creating some memorable and effective work for Imagica and making it the leading entertainment destination in the country."
  Commenting on this development, Harjeet S. Chhabra, CMO - Adlabs Entertainment Ltd., said, "Imagica is an experience that is difficult to be described just in words or one piece of visual art. Marching Ants brings in their unique talent of being able to create a larger than life imagery through key art. Their strategic understanding of our business coupled with the knowledge of driving in consumer intent through visual imagery made us collaborate with them."