text: The brief was to develop inspirational and stylish video content around the launch of the new Dunelm A/W trends, new printed Lookbook AND to populate the newly re-launched website Dunelm.com
  To create highly stylised and desirable content that reflected the quality of the goods and overall styling of the Dunelm Looks – and that allowed explanation of the component products and techniques for consumer to feel inspired and enabled to recreate the trend in their own homes
  The content not only needed to look stylish but also to clearly showcase the products so that when uploaded to the new website, enabled users to easily search for the items shown
  Part of an overarching aim to create a pool of video collateral across 2015 and also utilise for social outreach to Dunelm Instagram followers
  We worked with Dunelm to leverage the series of planned photoshoots that were already scheduled – where their photography and creative teams would be dressing various rooms of various stylish homes to match 6 x different trends
  Our approach was to work closely with their styling and creative teams in advance of the shoots to ascertain key products for each trend, likely room set-ups, times that our film crew could access the rooms so as not to clash with the stills photography teams – and even ensuring that the rooms were planned to be styled/decorated in both portrait view to suit their Lookbook stills AND in Landscape to match our more filmic style
  To keep the content fast paced, punchy, fun and easy to follow – and to allow production from limited filming times available, the treatment we opted for focused mainly on STOP MOTION techniques – with careful logistical planning of how to film looks building up by filming products being taken out of shot one product at a time, capturing the shot in between and then removing the next product and so on until the rooms were empty. The shots were then reversed in edit (in post-production) to appear as if the Trend was ‘building’ in front of the viewers eyes
  To ensure product quality was highlighted – we used high quality HD cameras with slider equipment to capture stunning close-ups and detail on fabrics and items
  6 x beautiful trends videos were produced, uploaded to the new Dunelm site and some of our stunning close ups of the materials/cushions were requested as stills, due to the level of detail our high quality filming picked up