text: In 2021, human connection is priority #1. While personalization tactics were already increasing before the pandemic, B2B buyers and customers expect experiences that are similar to that of a B2C consumer. In using B2C-like tactics to engage target audiences, B2B professionals brought the “human-to-human” (H2H) concept of audience engagement to the forefront.
  But last year’s shift in the B2B sector left us curious: Is H2H the new standard for B2B audience engagement?
  Sendoso is bringing you lessons from the best to keep H2H your new standard. These top leaders of the marketing and sales world are sharing lessons of tactical marketing and sales topics that they are passionate about and that you can carry out in your own organizations. Tune in to hear from speakers like Kyle Coleman, Crissy Saunders, Harmony Anderson, and more.