text: Digital marketing has dominated the media landscape since the start of 20th century and this trend is only going upwards with each passing day. Whether it is a giant entity like Microsoft or a single mom entrepreneur, one thing that you’ll find on both their pages is a regularly updated blog. If there is a business out there which has stayed far away from digital marketing, then we have yet to know about it or maybe it’s the reason that we don’t.
  If your business is among one of those faceless, unknown and unidentified entities, then it’s high time you take up blogging. If you are wondering how a few words are going to make a difference, then allow us to convince you with some logical reasoning:
  1. Top of the Search Engine:
  What is the first thing you do when looking, researching or just plainly curious about something? If your answer isn’t “Google it”, then you are probably lying or you have time traveled from the 70’s and since the later has yet to be invented, it’s safe to assume the first option. Since Google is our go-to place for everything, staying on the top is everything a business wants and blogs help businesses to do just that.
  2. Blogs can Bring in Cash:
  There is no shortcut to business success; well, there is but it is not recommended. However, blogs can certainly help a business in speeding up the process. Even one creatively written blog can attract many readers who won’t take long to transform into your customers. There are many real life examples of successful entrepreneurs who can credit blogs for increasing their bank balance.
  3. it’s A Cheap Investment:
  Investing in blogging is actually very cheap or even free for those who are armed with words. Businesses can hire different marketing companies to create their blogs or they can have their own employees to impart their expertise and knowledge in the form of worlds. It doesn’t matter from whom you get the blog written, the return rate is far more than the small initial investment.
  4. With Blogging Networking Is A Lot Easier:
  A blog can take a person from one page to another, subsequently helping one business find another, one retailer to find a supplier and so on. So apart from being an effective marketing tool, it also opens a number of doors for various businesses.
  5. Blog Is The Voice Of A Company:
  Advertisements are short and only a good option for introducing new products. Blogs on the other hand allow businesses to speak more about themselves; it allows the public to know about their products and services, it helps in spreading awareness and it basically gives them a personality. A blog speaks to the public on behalf of a business.
  6. Social Media:
  If a business really wants to be successful, then it should stay on top of their social media game and must post blogs regularly. A good post can spread like a virus and from then on, it doesn’t take a long for it to become viral.
  Now that you know blogging is not just a couple of words but a couple of powerful words that carry weight and a mission, you should better start taking it seriously.
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  April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
  Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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