text: Ive pulled the plug on the Meaning of a Dream adwords campaign for the time being. Im down £15 all in all and I don’t really regret any of it. Ive learned how important the conversion rate really is. A difference of 1% can be the decisive factor between boom or bust. Never mind. I’m eyeing up other items that might be suitable for a campaign. In the meantime I’m going to concentrate on receiving free traffic!
  Been looking into PHP frameworks recently and Im finding it hard to decide which one to go with in the longrun. Zend will probably be the best choice. CakePHP isnt far behind either. At the moment I’m downloading Instant Rails for a test run. I’m intrigued by Ruby as a language, it looks like nothing else Ive seen before! I really want to see what all of the fuss is about. Hopefully I can run it side by side with my current installation of Apache. Well soon see.