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  San Diego State University's College of Business Administration is planning to launch a professional selling and sales management specialization initiative for undergraduate marketing majors.
  The program is expected to begin in the fall of next year. The business college will kick off the initiative today with a Sales Appreciation Day celebration and job fair. The event takes place at noon at the SDSU Hepner Hall walkway. More than two dozen recruiters from ADP, 3M and other firms will be at the event to discuss sales positions within their companies.
  SDSU joins a growing number of U.S. universities introducing sales education programs. In 2010, the University of San Diego launched an Institute for Sales and Business Development.
  The SDSU initiative was founded through a gift of $150,000 from Steven and Ellen Osinski. Steven Osinski, the founder and CEO of 3 Hour Learning, is a board member for the College of Business Administration. He also teaches professional sales skills and marketing courses at the college.
  "Business and industry has a steady demand for qualified sales professionals, and San Diego State University is one of the few major universities that has stepped up to educate our students to fill this critical corporate need," said Dr. Michael R. Cunningham, dean of the College of Business Administration at San Diego State University. "The contemporary sales professional requires the ability and competencies needed to develop networking skills, relationship building and analytical proficiencies which are primary elements in the college's sales educational initiative."
  In recognition of this milestone, today has been proclaimed Sales Appreciation Day by San Diego Mayor Jerry Sanders.
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