text: THE NETHERLANDS — Exset, pioneers of TV ecosystems for enhanced digital TV services, has today announced that its DMS 2.0 value-add service solution is now fully integrated with DTV Research’s set-top technology, making DMS 2.0 available to already-deployed boxes. DTV Research has millions of set-tops already rolled out in emerging markets with DMS 2.0 able to be downloaded over-the-air or installed from the outset.
  Exset’s DMS is a unique business and technology model that makes pay-TV self-financing in emerging markets without depending exclusively on subscriber fees for revenue. With its dynamic EPG to allow ad insertion and QR services pages to allow interactive advertising to disconnect homes, DMS bridges the gap between technology and value-added service creation, producing digital television platforms that can be monetised where previously it was virtually impossible. This allows populations to benefit from new information and entertainment services, while operators and governments, when partnering with Exset, monetise digital switchover and assist in bringing about social transformation.
  Andrew Pons, Global Director of Sales and Marketing with Exset, says, “We have worked closely with DTV Research to create a seamless integration and to allow over-the-air downloading of our technology. We are now providing operators with multiple ways of deploying DMS 2.0 and we are working with DTV Research to identify opportunities both with deployed boxes and new customers. It’s vital for emerging markets that we keep the cost to an absolute minimum while providing a route to far greater ARPU and reduced churn.”
  Exset will be available to discuss this important development during CABSAT, March 10-12, Dubai. DTV Research is a subsidiary of General Satellite.