text: Nike turned into a luxury brand when no one was looking, Business Insider - Business Insider Singapore
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  More recently, Nike has signaled a different approach to welcoming customers into its stores. Its new store in New York's Soho neighborhood offers customers the opportunity to make one-on-one appointments with Nike staff for up to an hour. Customers can bring in all kinds of concerns for the staff to help with, including shoe fittings and finding the right equipment for all skill levels.