text: Isom (City of Atlanta): I serve on the executive board of black PR organizations. Our discussions are no longer about target marketing to African Americans. We discuss how we can get young African Americans to be received by a major organization. What we constantly hear is that they are not able to get in the door because to do so, you must know somebody at the particular shop.
  Thompson (Popeye's): There's an aversion when they do go to a major agency and hear, "and hear, "Oh, you can work in the multicultural division." That makes them back off. That's why you see so many of us in the corporate arena ? it's a national market. That's a main reason why people won't go to an agency.
  Kimberly Krautter (PRWeek): As a corporation, would you look to a big agency to come up with a solution for that, or would you go to a niche agency that comes from andworks with that culture?
  Wicks (Checkfree): I would hire someone in-house who has that experience and understands the culture.
  Trickett (PRWeek): What are you doing collectively to achieve that? Is the PR community in Atlanta working in unison to figure out a way to get all local agencies to reflect the audiences that you're trying to reach?