text: Since daytime television has become popular amongst the nation this year it was only right that the BAFTA’s added this as a new category. This was announced in October 2020, but for people who have dedicated their time to daytime tv over the years this has been a long time coming. Particularly people who work morning and night shifts who don’t get chance to watch the soaps or dramas in the evenings or students who find themselves with some extra time in the day. Or for elderly people who don’t work and find themselves wanting some daytime entertainment, I remember when I was younger and I would go round my Grandmas in the school holidays while my parents were at work and I knew at some point in the day we would watch Doctors. However, if this new BAFTA’s category is anything like the NTA’s, we can be assured that This Morning will most likely be taking the trophy home for Holly and Phil to flaunt the next morning along with many stories and giggles.