text: Meet The Nitpickers - Jewish Exponent
  Steinberg and Barrack own Lice Lifters Treatment Center, which will open this weekend in Lafayette Hill, a one-stop shop for lice diagnosis, treatment and removal products.
  The two women had been available through the mobile lice-busting units they each ran separately before deciding to join forces. "We'll be able to treat more people here than when we're traveling all over to people's homes. And that's our mission — to create the most efficient, effective, fastest way to treat lice," says Steinberg.
  The treatment center, with its purple-gray shutters and beige siding, looks like a single-story house plopped onto a parking lot. It sits behind a strip of shops on Germantown Pike.
  Barrack lives nearby, though the location, which is close to the Blue Route and the Turnpike, was chosen more for clients' convenience.
  Inside Lice Lifters, past the waiting room, are two treatment rooms with hairdresser-style stations, complete with chairs that pump up and down, large mirrors, and combs in glass disinfectant jars.
  Tucked away in drawers under the mirrors are mini-DVD players that can be pulled out to distract young clients.
  At the time, Barrack, who's 35, was running Barrack's Fitness with her husband, Richard — the son of Leonard Barrack, president of the Jewish Federation of Greater Philadelphia. But by last fall, a year after she started, Barrack was a full-time lice-lifter.
  Looking to share tips and get guidance from other expert "nitpickers" — as nit (lice egg) removers are known — Barrack called up Steinberg, otherwise known as the "Nit Nanny."
  That company provides food for the Jack M. Barrack Hebrew Academy in Bryn Mawr — named for Leonard Barrack's late brother — where Steinberg helped out at the school-cafeteria register and served as the pastry chef.
  Instead, start with the nontoxic, eco-friendly "Nit Nanny Scalp Treatment" — which is at least one-part olive oil, Barrack lets slip before correcting herself. "I mean, the scalp-treatment oil."
  "I always say to people, 'I hope you never need me.' But there's a lot of lice out there," says Steinberg. "I think once we're open, people will be flying in."