text: On page grades - quick question | SEO Forum | Moz
  On page grades - quick question
  My hardwood flooring client just added carpet, luxury vinyl, ceramic tile, area rugs, design, and ceramic tile to his lineup - joy, joy. He really thought the months and months of working together and creating a bunch of solid, original content and promoting it and building links and seeing great results for Hardwood Flooring means he would instantly rank well for ALL flooring.
  I am trying to understand the on page reports a little better. When I grade the new carpet page on his site for the keyword 'carpet' it comes back with an A - when I grade it for 'Carpet, city name' it comes back with an F. Which should I be targeting for best results?
  95% of my clients are concerned about local results and not getting business other than within 20-30 miles of their office. Any guidance in understanding on how BEST to utilize the on page reporting would be greatly appreciated! (I did watch the video and check out the guide)
  I've requested that our help team pop in to give you a good explanation of grading. Hang tight! I'm sure you'll receive a helpful answer soon.
  I should preface my response by saying i'm no expert! (I'm learning) Although i'll do my best to help.
  If your client sells mostly locally, I would optimise for long tail, local keywords first... They'll be easier to optimise for and the traffic will be better qualified.
  Have you checked search volumes for the search terms in your local area? If your client is based in Chicago say and wants to sell luxury carpets in the area, you should look up the search volumes for things like 'luxury carpets chicago', 'chicago luxury carpets', 'expensive carpets chicago', 'chicago luxury rugs' etc. (you can do the search volume searches here: https://adwords.google.com/o/KeywordTool .).
  Once you know the long tail, local keyword combination that has the best search volume, optimise your page for that, and then do the on page grading. If there are multiple towns/cities in the radius that the business operates in, optimise for them as well on the page, or create a landing page separately for each keyword combination.
  I used to use the Page Grader tools to support the old philosophy of one page - one keyword. With more focus now being given to a portfolio of keywords around a topic area - what would be a good approach to using the page grader tool? Obviously getting A's and B's is impossible for multiple keywords. The only way i've seen suggested in moz tools to help with keyword portfolios is to use labels in the ranking measurement and then find averages of the results. Are there other strategies that I can try?
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  Cant figture out why On-Page Grader is not recognizing the heading tag text
  Hi all, I'm using the On-Page Grader tool to optimize some of our pages: https://analytics.moz.com/pro/research/page-grader?keyword=Russian Immigration Lawyers in Sacramento&url=https%3A%2F%2Fwww.russianlawyers.us%2Fus%2Fcalifornia%2Fsacramento-immigration One of the suggestions is "Optimal Use of Keywords in Header Tags". They keyword is "Russian Immigration Lawyers in Sacramento" and we do have it in an tag on the page (located in the right sidebar). The tool doesnt seem to catch that though. Can someone help me please? Thanks
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  Why can I see 404 pages in Google Analytics but nothing in the On-Demand Crawl?
  Hello, I'm looking at some Google Analytics data for a website and can see a few 'Page not found's among the Page Titles, looking like these are 404 errors. To get a full list of what's 404-ing so I can get these redirected, the Moz on-demand crawl of the website has come back with no major errors and just a few metadata ones. Does anyone know any potential reasons why the audit has drawn a blank, and is there another way to get a comprehensive list of 404s, as I'm aware the Google Analytics data may not be covering all of them. Thanks very much Becky