text: I caution you to avoid a one media campaign. They are very limiting. Whenever possible, use a combination – ie: print/radio, flyer/radio, tv/print, tv/billboard
  Once you have done all of the above you are closer to taking your first step. Unfortunately, advertising goes much deeper than this. ie: what kind of Ad offer do I make? What kind of creative do I use? Is my logo strong enough? Is the newspaper Ad big enough? How many spots should I buy on the radio? Color? Black & White? What print stock should I use?
  The good news is, most media have reliable reps to help you sort it all out. Your job then, may be to separate fact from fiction. The best way to do this is to pick the most knowledgeable rep who understands more than their own product and give them the opportunity to advise you.
  You can also hire an independent consultant or a small Advertising Agency to put it all together for you.
  
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