text: Plant-based protein is having a moment, and right now it’s not quite a good one. Sales are down in the US, punctuated by the meat giant JBS’ recent decision to shutter its Colorado-based Planterra Foods. The price of plant-based alternatives is still too pricey for many American consumers, especially after the cost of meat has largely flatlined, and even declined, after pandemic-induced supply chain problems sent the cost of beef and other meats soaring during 2020 and 2021 Then there was last month’s saga about Beyond Meat’s COO and his Mike Tyson moment: It was a allegedly a nose, not an ear, but that didn’t exactly spark a public relations lift for what analysts largely describe as a beleaguered segment within the global food industry.
  But the plant-based protein industry, even here in the US, isn’t beleaguered, and investors should be confident in their current and future stakes in these companies if they’re seeking long-term returns. Sure, Beyond Meat’s recent struggles have taken up a lot of the oxygen in the room, and Impossible Foods did recently lay off about 6 percent of its workforce. On the latter point, the company responsible for reinventing Burger King’s Whopper claimed many of those roles were redundant or unnecessary under its reorganization plan, and says its retail sales have kept surging year after year.
  The long-term fundamentals for the plant-based protein sector are sound
  But not everyone is bemoaning the current trials and tribulations of plant-based protein companies. One of them is Bloomberg’s Amanda Little, who in a recent op-ed says investors should shake off what is now appearing as a bear market and be bullish on the future of these alternatives to meat. She points to a BCG report from 2021 that predicts plant-based alternatives to meat and dairy will comprise 11 percent of the global protein market — in the event she’s off by a few percentage points, that amount will still be sharply up from what is now about 2 percent today.
  “Remember, too, that alternative meats are competing against a subsidized industry that has had more than a century to achieve good economics,” Little writes. “Even in the US, we can expect a price advantage for faux meats to arrive soon enough. The rising costs of water, feed and supply chain disruptions in the climate change era will increase the cost of livestock production and, eventually, consumers will be paying a green discount for alternative products rather than a green premium.”
  Oddly enough, this vegan fast-food chain is ignoring all the polemics about meat alternatives
  One company that is ignoring the current chatter over the state of the US plant-based protein market is Toronto-based Odd Burger. Five years after opening Canada’s first vegan fast-food eatery, the company says it plans on launching franchises in 25 US states, and no, California, New York, Oregon nor Washington are on the list: states currently in the company’s crosshairs include Alabama, Iowa and Wyoming.
  While the company offers its own vegan takes on fast-food standbys such as the Big Mac, Egg McMuffin and Whopper, meat-free gyros, chicken sandwiches, tacos, milkshakes and even Nanaimo bars are on the menu. The company has operated its own manufacturing plant since 2018.
  “We could not be more excited to initiate our US expansion and extend our brand to millions of people in the US market,” says James McInnes, Co-Founder and CEO of Odd Burger, said in a public statement. “We have already received hundreds of inquiries from potential franchisees in the US and now we will begin the process of finding the perfect franchise partners to work with.”
  McInnes joins Little in viewing the future of plant-based protein as on that is bright. Part of such optimism stems from two undeniable trends: The taste, texture and quality of these alternative to meats keeps improving, while the environment for the global meat industry will only become a more difficult one in which to operate. “The rising costs of water, feed and supply chain disruptions in the climate change era will increase the cost of livestock production and, eventually, consumers will be paying a green discount for alternative products rather than a green premium,” Little concludes. “For all the difficult headwinds pleading the plant-based industry today, there are still more powerful tailwinds pushing it forward.”
  Image credit: Odd Burger via Facebook
  .
  Categories Protein Tags Plant-Based Protein Post navigation
  Need another reason to boost fruit, veggie intake? Try COVID-19
  Newly Identified Molecule Can Burn Body Fat
  Leave a Comment Cancel reply
  Comment
  Name Email Website
  Save my name, email, and website in this browser for the next time I comment.
  Search
  Search
  Recent Posts
  Testing of corn and forage in Europe indicates moderate to high mycotoxin risk for dairy cows
  Fat around organs is more susceptible to severe Covid than fat under the skin: Study
  Aldi and Sainsbury’s slash Christmas veg prices to just 19p kicking off supermarket price war
  Supermarket ketchup ranked – from Heinz to M&S, Tesco and beyond
  Council leader rejects ‘scaremongering’ claims of meat and dairy school dinners ban
  Recent Comments
  No comments to show.
  December 2022
  M
  T
  W
  T
  F
  S
  S
  1 2 3 4
  5 6 7 8 9 10 11
  12 13 14 15 16 17 18
  19 20 21 22 23 24 25
  26 27 28 29 30 31
  « Nov
  Home
  Categories
  Dairy
  Fat
  Fruit and vegetables
  Protein
  Starchy food
  DMCA
  Terms & Conditions
  Disclaimer
  Privacy Policy
  About US
  Contact US
  Tags
  advertising agriculture Business dailymail dairy diabetes diet Diet Tips economics food Fruit gastronomy Health Health & Fitness Exercise Topic Health & Fitness Nutrition Topic Health & Fitness Search Based Topic Health and Fitness Lifestyle Listicle marketing Markets media release milk news news release Nutrition obesity outlook spotlight Plant-based pr presses release PRESS RELEASE pressreleases prmarketing pr marketing protein Proteins pr service pr strategy publicity public relations Research Sustainability vegetable weight loss