text: The results from our latest survey, based on data between gathered from May 2018-May 2019, shows a year-on-year increase in the number of active women of 254,200. In addition, there’s been a decrease of 142,100 women who are inactive.
  This means the gender gap between numbers of men and women who are physically active is continuing to narrow, thanks in part to efforts across the sport and physical activity sector to appeal more to women.
  But despite these positive results, stubborn inequalities still remain, such as women from lower socio-economic groups and Black and South Asian communities being less likely to be active.
  The Go Where Women Are insight pack is an in-depth look at engaging women and girls in sport and exercise.
  It does so by exploring our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.
  The pack pulls out seven key learnings that are most important to keep in mind when delivering sport and exercise to women and girls.
  It also draws on a rich range of data, research and practical projects stretching over many years, including the I Will If You Will pilot in Bury, Bloomingirls festival in Manchester, and Active Women projects.
  This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability.
  This Girl Can believes that there’s no right way to get active – if it gets your heart rate up it counts. And we want more women to find what’s right for them.