text: "The new reports are part of a holistic experience tailored for mobile app measurement, including a new and lightweight SDK v2.0 that's easier to implement and is opt-out ready, with a streamlined back-end infrastructure," says JiaJing Wang, Product Manager on the Google Analytics Team.
  "We've also revamped our sign-up process, so new users can choose whether they want to start measuring their website or their mobile app," adds Wang. "This means you'll be just 3 clicks away from setting up your app analytics account and downloading the SDK."
  Mobile App Analytics reports are in beta. Google says it will be open to whitelisted users in waves. There's a sign-up form here.