text: Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. One of the first Santa Cruz mountain bikes, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define their then- ethos of "simply advanced." That mountain bike was the cornerstone for a brand that was founded on the notion of doing things their own way in order to build the best. They have been rattling sensibilities ever since.