text: One of the biggest hurdles that online marketers have to face is writing engaging headlines that rank in Google. But if you want to build your content engagement, you’re going to have to get crafty. And that’s where combining SEO and attention grabbing copywriting comes in. Headlines (or titles) are the bread and butter of…
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  5 Ways to Improve Your SEO Content Strategy
  By Adrienne Huss | June 15, 2021 | 0
  With 5.6 billion searches on google, ranking on the first page of the search terms report might seem unlikely. That’s why SEO is so important. Google will show the websites and content that plays by their rules. So it’s crucial for us to know the game. Creating meaningful content that makes people want to come…
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  5 Tips on Improving your Inbound Marketing Strategy
  By Adrienne Huss | May 26, 2021 | 0
  If you haven’t invested in inbound marketing as your main marketing strategy, you’re missing out, because 74% of marketers worldwide have made it theirs. And why shouldn’t they? Inbound marketing can be 10X more effective and cost 61% less than outbound marketing. For years, outbound marketing was the way to go, but the world has…
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  5 Inbound Marketing Strategies Your Business Needs to Start Using Today
  By Adrienne Huss | May 10, 2021 | 0
  Whatever business you’re in, implementing inbound marketing strategies are crucial for success. Why? Because as of 2017, 76% of North American businesses are using an inbound marketing strategy. That means that if you’re not using inbound marketing, 3 of your competitors are. Inbound marketing is the ideology that people value personalized, relevant content rather than…
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  Marketing in 2021: Understanding the Flywheel
  By Adrienne Huss | April 26, 2021 | 0
  The Flywheel is the marketing model of 2021 and the future, here’s why… Whether you’re new to marketing or have been around the block a few times, you know the goal of any business is to acquire more customers.And the way to go about doing this is by setting up some kind of system to…
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  Flywheel vs. Sales Funnel, why you should invest in a Flywheel in 2021
  By Adrienne Huss | April 15, 2021 | 0
  Flywheel vs. Sales Funnel, why you should invest in a Flywheel in 2021 If you know anything about marketing, you’ve probably heard of the sales funnel. Until recently, the sales funnel has been the best way to turn leads into customers. But with evolving technology and sales tactics, there’s now room for other sales…
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  Why You Should Create a Buyer’s Persona Today
  By Adrienne Huss | March 29, 2021 | 0
  Are you a small business owner who wants more? Do you want more time, customers, and money? It might surprise you to know that creating a Buyer’s Persona is the key to just that! Think back to a time when you worked with a customer or client and everything went so smoothly you could hardly…
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  5 Ways your Buyer’s Persona Helps Grow your Business
  By Adrienne Huss | March 16, 2021 | 0
  If you want to grow your business, then you have probably heard of creating a Buyer’s Persona. You might be thinking, “I’m selling some products, but I want a quick solution to sell more.” So, why invest in the process of understanding who your target market is and implementing it into your marketing strategy? Because…
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  What’s Holding Your Business Back from Growth?
  By Adrienne Huss | January 25, 2021
  About 80% of small businesses make it through their first year, and 70% make it to the end of their second year. After five years, around 50% of small businesses are still open. Since most small businesses fail during the first couple of years, it’s essential to have a marketing strategy from the start. But not…
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  7 Reasons You Should Invest in an Ethical Marketing Strategy
  By Adrienne Huss | January 4, 2021
  7 Reasons You Should Invest in an Ethical Marketing Strategy As a business owner, would you say that you have an ethical marketing strategy? Or the better question is, how would you describe yourself? Would you use words like, “honest”, “available”, or “true to your word”? You’re most likely an honest business owner who has…
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  Good Team works with companies looking to expand their sales teams, but are struggling to manage their lead generation strategy within HubSpot.