text: Highlighting your brand’s ethos is an important part of passive recruitment—you don’t want to start looking for employees when you have a vacancy, after all.
  With the help of your branding, potential employees will come to you because they will be drawn to your policies—they want to work with a company whose values align with theirs.
  Strong branding should be looked at as not just a beneficial part of your marketing strategy, but as a recruitment strategy that will get you top candidates.