text: Product Marketing Manager, NPWT in US-MA-Mansfield
  Submit your email address below, to begin the application process for Product Marketing Manager, NPWT
  Product Marketing Manager, NPWT
  Marketing assesses customer needs, market conditions, and competition to inform the commercialization strategy. The NPWT Product Manager is responsible for developing that analysis and using it to execute a marketing plan that achieves the growth objectives for the NPWT business. The NPWT Product Manager is responsible for identifying product/service needs in the region, executing the pricing strategy, promoting products/services in target channels, and empowering the products/services sales force to achieve regional business unit objectives.
  Manage the Acute channel revenue and profit for the U.S. NPWT portfolio.
  Develop specific marketing objectives, strategies, and tactics. Build and execute the product marketing plans for the Acute channel as part of an integrated strategy.
  Execute projects that drive penetration of Cardinal NPWT products within the U.S. Acute market.
  Serve as a product expert for NPWT, working with clinical and sales staff to communicate value to customers, detail features and benefits, and make pricing decisions in line with the established pricing strategy.
  Work with Enterprise Contracting, Sales, and Product Management to develop strategies that capture GPO/RPC contracts and maximize the realized benefit from won contracts.
  Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observations and interactions with filed staff and customers.
  Develop recommendations for new products, product lines, and product line extensions that align with channel growth objectives. Make recommendations regarding product line rationalization and product retirement within the channel.
  Develop the mechanisms to communicate insights gathered from the field to all relevant internal stakeholders.
  Develop the in-channel launch, marketing, and promotion strategy for new product launches, and drive growth initiatives for products post-launch.
  Create product related sales tools and train the field sales force in a way that empowers sales representatives to effectively sell the NPWT portfolio.
  Remain current on trends in the market that impact sales, distribution and the profitability of Cardinal Health's NPWT products.
  Develop stakeholder analysis, competitive analysis, positioning/value proposition, and message platform.
  Strong ability to influence and work collaboratively with cross-functional teams including product management, sales, DMG, customer service, strategic pricing, enterprise marketing, finance, quality, regulatory, legal, inventory, regional or channel teams, as well as others