text: There’s no doubt that a simple ‘Made in Italy’ label has considerable currency in the world of cycling. Campagnolo, Colnago, Pinarello, SMS Santini and many more brands besides use their Italian heritage as a key selling point. And it works – for many people, Italian-made will always be the ultimate when it comes to cycling equipment and apparel.
  But the reality of today’s global economy is that many of these brands simply aren’t fully produced in Italy anymore. Design, and possibly final assembly might be done in Italy for some of these companies, but the fabrication and construction is very often farmed out to other countries where labour is cheaper; anywhere from Taiwan to Croatia. And there’s absolutely nothing wrong with that.