text: “I think you can motivate kids, especially when they are so young,” Kendall says. “You want them to think, ‘I want to work in a place like that. I want to do well in school so I can get a good job.’”
  In addition to building the reputation of a company, community involvement also builds stronger bonds within the company, improving the culture. It makes employees proud to work at a place. Charityevents such as these can act as great team building exercises.