text: Toyota Global Site | Corolla | Progressive Thinking
  The total population had passed the 100 million mark, spending for television advertisements was overtaking spending for newspaper advertisements, the economy was picking up steam, and the term "3 C's" (air-Conditioners, Color televisions and Cars) was on everybody's lips.
  "People are living in nuclear families out in the suburbs, which means they'll need family cars to get around. A motorization boom is coming to Japan."
  This was the future that Toyota foresaw coming in just a few years; and this was what prompted the building of a sprawling, 1 square kilometer plant in Takaoka (Toyota City in Aichi Prefecture) devoted exclusively to manufacturing the Corolla. When Toyota announced they planned on manufacturing 30,000 Corollas a month, the media at the time were utterly beside themselves with shock. (At the time, Toyota's monthly production was approximately 50,000 vehicles.)