text: A Bird's Eye View | Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
  21 Mar Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
  Posted at 14:31h in Brand by	Helena Wayth
  A number of things resonated for me in this article by Raphael Bemporad posted on Sustainable Brands, particularly the words empower, authentic, deeper relationships, trust and human which should apply to brands, and beyond.
  "The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.
  We believe the answer lies in delivering on the unique combination of brand relevance and resilience."
  To read the full article click: Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015 | Sustainable Brands.
  (Image credit: Adam J. Pearson)
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