text: TV ad volume rises to 5-year high as brands, advertisers boost visibility | Business Standard News
  BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)
  TV ads | advertising
  Viveat Susan Pinto | Mumbai Last Updated at November 5, 2020 23:07 IST
  https://mybs.in/2YRl8GY
  Advertising on television (TV) channels peaked to a five-year high in the week to October 30, the Broadcast Audience Research Council India (BARC India) said on Thursday, as brands and advertisers increased their visibility during the festival season. The release of the data spells good news for the domestic advertising and media industry hit hard by the lockdown in the April-June quarter.
  The path to recovery for the sector has been slow but steady, said media analysts, as companies increase advertising spends amid an Unlock 6.0 programme unleashed by the government. Recovery ...