text: Bad commercials make good TV programs. | Multilingual Business Communication
  I'm certainly not surprised with the outcome of this study. Commercial breaks aren't always that annoying. Sometimes they are even quite welcome, since they give you the opportunity to pass by the refrigerator and get yourself a snack. Furthermore a small interruption can make it all the more exiting to anticipate the continuation of the program you're watching.
  Of course they shouldn't overdo it. Recently a lot of protest has arisen on blogs, about the M&M candy commercials, shamelessly interrupting the last, quite often most emotional, moments of a movie. These practices are nothing but disrespectful towards the art of movie making.
  http://brandhoppa.wordpress.com/tag/mars/
  http://www.kapingamarangi.be/nucleus/blog/mainblog/tag/reclame
  http://www.9lives.be/forum/tv/629820-boycot-m-ms-steun-gevraagd.html
  Comment by meertaligebedrijfscommunicatie — April 5, 2009 @ 1:56 pm
  In a way I can figure out the outcome of this study. Some commercials are nice to watch and they allow you to 'have a break', talk to your 'sofa-mate' or have a drink. However, we shouldn't exaggerate in saying we prefer TV with commercials; if you record a movie, don't you immediately skip ads as soon as they are running? Commercials ruin the climax! And it's all logical since commercials exist to make companies earn money and not to make viewers happy…