text: The must-have sneaker book — Oslo Sneaker Fest
  The must-have sneaker book
  Journalists Alex French and Howie Kahn, and designer Rodrigo Corral have teamed up in creating the absolute must-have book for design devotees and sneakerheads of all ages. Sneakers is a definitive exploration of the creative energy, innovation, collaboration, and visionary intelligence behind the cultural phenomenon of sneakers. This beautifully illustrated book features over 270 pages of photos and interviews.
  Sneakers goes behind the scenes of an 85-billion-dollar-a-year industry, revealing what inspires and drives the global community of artists, designers, influencers, entrepreneurs, and sneakerheads that make it tick. Sneakers features interviews with some of the biggest names in the industry and beyond, including iconic artists and designers Virgil Abloh, Tinker Hatfield, Tom Sachs, and Alexander Wang, as well as superstar athletes Serena Williams and Kobe Bryant.
  The fact is, we love sneakers. We line up for them, collect them, show them off on Instagram; we can literally never have enough of them. Why? Alex French and Howie Kahn wondered. "How do shoes capture the imagination?" they speculate in the book's introduction. "How do uppers and midsoles combine to generate feelings of lust, or even love? What makes sneakers timeless, obsession-worthy, and cool?"
  From Tokyo to London to Dubai to New York City, Sneakers captures the voices and stories of some of the biggest names in sneaker culture around the world. They share stories that are intimate, technical, artistic, even comedic; dish on collaborating with icons such as Kanye West and Michael Jordan; reflect on the past and speculate on the future. Sneakers is an absolute must-have for sneaker lovers and anyone who is interested in design, creative process, street culture, branding, entrepreneurship, art and fashion. Pre-order the book now at Penguin Random House before the worldwide release on October 24. Follow Sneakers Instagram account for more updates on the book.