text: Financial Publications – AVRTR
  The Brazilian financial industry has been re-shaped by the influential presence of financial news firm Empiricus. Founded in 2009 by two university professors, the company aims to democratize participation in Brazil's financial exchange.
  The traditional financial system in Brazil gave most of the power to banks and financial advisors, with individual Brazilians having limited access to relevant information needed to make investment decisions. Empiricus publishes financial content aimed at helping regular people understand the fundamentals of the market and provide guidance for how recent news will affect investments.
  The company has gained over 350,000 subscribers who depend on Empiricus for timely information on real estate funds, equities, mutual funds, and a range of other financial products. The fast and ongoing growth of Empiricus reflects the interest of Brazilians to participate in the financial markets at higher rates than ever before.
  Empiricus encourages its readers to follow a set of financial principles that lead to sound investing. The underlying philosophy guiding the company's recommendations is that making a financial investment is an imprecise science because it's not possible to predict market trends. See This Article to learn more.
  Empiricus also prioritizes data and factual information over opinions or expectations. Another basic guiding principle is to create a diversified portfolio of investments to ensure the best possible chances of reaching overall profitability. Subscribers are also encouraged to control their fear of failure as a necessity for being able to take advantage of worthwhile opportunities that come up.
  These principles have guided the success of the company's most important product, the Empiricus Portfolio, which makes recommendations for several markets, including allocations for equity, real estate, and fixed-income funds. The Portfolio has achieved an outstanding yield of 240% CDI as of 2019. For Brazilians who want to enter the financial markets without having to pay commissions to banks or advisors, a paid subscription for the expert opinions of Empiricus analysts is an invaluable resource. Find Related Information Here.
  Read more on https://exame.abril.com.br/negocios/dino/a-alta-do-dolar-vantagens-e-desvantagens-da-variacao-cambial-e-como-lidar-com-ela/
  Posted on December 2, 2019 December 8, 2019 Categories Capital Management, Financial Newsletter, Financial Publications
  Empiricus – Market Involvement
  Getting people to stand behind a market that has seen its term of glory come and go is a tough ordeal. Reviving interest in a stock market that has not fostered the levels of success that is was once capable of is another piece to the equation. Taking the big-picture approach is Empiricus.
  Empiricus is an independent firm that specializes in the analytics of the stock market. More specifically, Empiricus writes to empower the people of Brazil, a nation that has seen a downward spiral to its stock market in the past decade. The growth of the market is working back to ratios of these past mentions, but still has a long way to go before reaching high levels of involvement.
  It is also partnered with The Agora, which is an American company. Empiricus also has a connection with O Antagonista website. It owns 50% of this website along with Mario Sabino and Diogo Mainardi.
  Today, the market holds over 1 million users, a bit shy from the 5 million user mark that analysts hold true for the Empiricus brand. The company continues to empower users by bringing them a sense of involvement in determining the outcome of the market. Go To This Page for related information.
  Empiricus creates these terms through their publication of a weekly newsletter. This newsletter is delivered in multiple formats, with a free setting and a paid delivery subscription. With the paid subscription, users are delivered research streams and data sets that better help them determine the outcome of their investments. Empiricus looks to seize elements of advantage and investment opportunities that are ripe for the picking.
  This creates a system of involvement that is seeing people pull their money from banking institutions to give their stock market a chance at growth. The total number of users is still pacing to reach the goal mark, but the increased ratios of users applying themselves to new systems create a bright future for Brazil and Empiricus. Placing the involvement and the increases in the hands of the consumer is the only way this market makes it back to a level of fluidity and promise. Visit This Page for more information.
  Posted on November 27, 2019 November 28, 2019 Categories Capital Management, Financial Newsletter, Financial Publications
  Empiricus Improves in Two Key Metrics by Using Salesforce's Technology
  Members of Empiricus' high management have seen good results after implementing Salesforce's technology and have expressed great satisfaction, particularly Beatriz Nantes, the company's chief operating officer. Mr. Nantes has seen gains in email delivery as well as improved targeting for paid product readers.
  Utilizing a 100 percent digital model approach, Empiricus was in need of an agile and robust solution that would allow the company to reach their intended audiences easily and more quickly, no matter the type of channel.
  The company found that Salesforce's technology suited their needs best and started to use it to educate their clients on the best investment options. One of Salesforce's solution, Salesforce Marketing Cloud, particularly proved helpful in triggering emails where assembly is simple. Further, this tool allows for large shipping volumes with easy segmentation. View More Information Here.
  Implementing "Salesforce Marketing Cloud" only in the Operations and Internal Marketing departments produces significant gains in the aforementioned two metrics, which are extremely important to Empiricus' business.
  For this reason, Empiricus has decided to expand its use of Salesforce solutions across the company, deploy Service Cloud in the reader relationship areas, and plans to adopt Sales Cloud in tele sales. There are also plans to purchase the Salesforce Einstein solution for its email sending program. Go To This Page for additional information.
  Empiricus is a Brazilian financial reporting firm based out of San Paulo, Brazil that was founded in 2009 by Caio Mesquita, Rodolfo Amstalden, Felipe Miranda. The company produces investment advisory reports for its clients so that the clients may choose for themselves the best financial investments in the market based on their financial situation and goals.
  Currently, Empiricus' investment advisory ideas and reports are read by approximately 2 million readers, 180,000 of which are paid subscribers. The investment content offered by the company range from equities, investment funds, real estate funds, fixed income, to cryptocurrencies.
  Follow them on Twitter, @empiricus.
  Posted on August 16, 2019 August 19, 2019 Categories Capital Management, Data Analysis, Financial Publications