text: Have your video resume captivate and engage your potential employer from start to finish. How? Add context to the content so they’re always wanting more of you. Gain insightful tips from a seasoned marketer and strategist Sheldon Rodrigues, VP Marketing & Strategic Initiatives of CMA NXT who chats with Steve Joordens, a Psychology Professor at the University of Toronto about the importance of using the right content creation techniques for your video resume. Whether you are trying to build intrigue or add suspense or add humor, no matter which direction you go with, it’s all about adding that why factor to it. Get the hiring manager to become interested in you, not your spec sheet of skills. Moral of the story: Be Yourself’ and highlight what makes you unique.