text: The London Eye, the 135 metre high giant Ferris Wheel that dominates the London skyline, has been chosen by Fiat as the ideal venue for the UK launch of the Fiat 500 with Car of Year 2008 taking a ride inside the passenger compartments!<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
  In <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Australia, the Fiat 500 will make its debut at the Australian Grand Prix in the hands of leading sporting personalities in the official Grand Prix Celebrity Challenge, following its launch at the Melbourne International Motor Show.