text: Off the Treadmill: Building a Common Drupal Platform For Your Organization
  Drupal Distributions! We know and love Commons, Open Atrium, Open Publish, COD and other off the shelf projects. But what about your organization's unique needs and use cases? You want to stop building websites and start building a repeatable system of your own. But how?
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  Conversion Optimization Essentials in Drupal
  How much money are you leaving on the table with poorly-performing webpages?
  Most design and development projects are focused on getting your site built and making it usable, not encouraging users to take actions that drive revenue.
  This hands-on session is intended to begin addressing that gap. We review:
  - what conversion optimization is
  - how it can help you achieve business goals
  - how to benchmark and measure it
  - how to optimize your Drupal site to maximize conversion.
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  Read more about Freelancer weapons of mass productivity
  Why You Want to Sell Maintenance to Clients
  Remember that website you built six months ago? What about the one you launched recently? How are they both doing, are there any differences from one to the other? Many website owners tend to overlook and barely maintain site after being launched. In this session, you will learn selling points to clients for site maintenance as well as techniques you can use to keep your Drupal site optimized such as site health checks, good practices, and other tools.
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  The Drupal Community is a shining example of how generosity generates growth…but it's more than just contributing code and the onus does not need to be entirely on the shoulders of developers.
  Meanwhile, the environment of a web agency is typically chaotic and the idea of having to give one more minute of time to 'give back' seems like just another task.
  Read more about Contribution Culture in a Drupal Shop: The Business Of Giving Back
  If you oversee or are involved in the management of a Drupal shop you'll understand the importance of saving time, cutting costs and increasing efficiencies. Meetings can help or hinder you with this depending on how they are run. If you're like me however you may not always have the best experiences with meetings:
  Read more about How to Run a Successful Meeting
  Whether content migrations are viewed as an opportunity to attract business to your Drupal shop or a necessary evil associated with legacy systems, they are becoming more common as the web matures. Even with the best team and migration technology, a poorly managed migration can sour what should be an exciting time for your clients or stakeholders as they move to a new Drupal website.
  Read more about Managing Migrations
  Read more about Building a task-focused collaborative platform for K12
  The Container and the Content: Better Collaboration For Strategy-Minded Design
  Much web design and development happens in silos: the developers work on the code, the designers make it pretty, and then the finished project goes to content creators who populate the website with information. However, with the rising importance of content marketing and management for business success on the web, this old way of doing things poses challenges that could easily be avoided with a more collaborative and holistic approach to web development.