text: The last tip is that if you’re detailing how to do a task or process, create a step-by-step guide with as many points as possible. When it populates as a featured snippet, it will make good use of the “more items” link, forcing the reader to visit your site and driving more traffic. Even if you aren’t able to snag the coveted spot, your actions won’t go unrewarded; it will improve your content’s overall performance.