text: Publisher: Hodder Consumer
  Understand digital marketing fast, without cutting corners
  An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days:
  Sunday: Search Engine Optimisation
  Tuesday: Pay Per Click (PPC) marketing
  Wednesday: Mobile marketing
  Thursday: Email marketing
  Friday: Free and paid-for publicity
  Saturday: Building the ultimate sales website
  At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Digital Marketing In A Week an enjoyable and effective learning experience.