text: Marie Curie: Agile UX, Research and Design - Bunnyfoot Case Study
  Agile UX and a Website Redesign for Marie Curie
  Marie Curie is the leading UK charity for people living with terminal illness, their loved ones, their supporters and volunteers.
  Marie Curie runs 9 hospices in the UK and has a network of volunteers and helpers throughout the country. In 2014 Marie Curie started their website re-design with some up-front research, followed by user-centric iterative Agile UX design and development.
  What Marie Curie Wanted
  Agile UX to drive the website redesign
  Improved Marie Curie support to people affected by terminal illness and their loved ones much earlier in their journey by designing a new digital information and support service
  Appealing to a more diverse audience, leading to an increased number of people benefitting from Marie Curie services and supporting the charity
  A user-centric information architecture and structure for a newly designed website
  We worked with key stakeholders at Marie Curie to create skeleton personas
  We involved stakeholders throughout the up-front research phase, including co-creation workshops and frequent feedback sessions
  We delivered a set of beautiful, diverse and user-centred personas based on ethnographic research with medical staff, hospice supporters and depth interviews with people affected by terminal illness, volunteers, carers and supporters
  We developed mental models of key personas to enable us to plan content for the site and to uncover missing content that needed to be developed to support the new service
  We reviewed the personas to uncover the thoughts, emotions, pain points and expectations and translated these into an experience map. This gave invaluable insight into support opportunities across touch points and care service providers
  Worked within Agile development sprints (10 sprints each lasting 2 weeks and consisting of defining the brief, sketching concepts, wireframing and testing with real users
  We carried out Agile user testing across seven UK locations including, Bristol, Edinburgh, Exeter, Inverness, London, Newcastle, Oxford, Sheffield and Swansea
  The personas were at the heart of all design and development decisions
  Bunnyfoot's mental models and personas were key to understanding people's information and emotional needs, which helped shape the new website and the new online and phone support service. Our Agile UX and design work helped ensure that the site structure and menus worked well and site content was based on users' needs. Working iteratively we also made sure that key customer journeys, such as donate, were not just usable but also persuasive.
  20% increase in traffic to the site
  75% increase in returning visitors
  The evolution of Marie Curie's donation page – from the original design to paper prototypes, to wireframes and the final design
  Working at a fast pace, Bunnyfoot delivered high-quality UX insights and wireframes to fit into our agile development process. The Marie Curie team were incredibly pleased with the quality, timeliness and content of everything they produced.