text: A prominent business house Argon Global in association with Bursan Network Entertainment Company in Qatar has initiated and backed the idea of the South Indian Film Fraternity Awards (SIFFAD) to honor the talents of the South Indian Film industry. The votes will be cast exclusively by followers stationed in the Gulf. A prominent panel of jury members will also be selected to aid in the decision of picking the winners.
  The awards will be presented to the best actors and technicians across the four South Indian regional languages – Tamil, Telugu, Kannada and Malayalam. The awards night is set to happen on April 19th, 2013 in the city of Doha at the Qatar National Convention Centre which can house nearly 5000 people.
  The extravaganza will boast of song and dance performances apart from playing host to some of the top stars of the industry. The launch of SIFFAD will take place on March 7th with a special concert by Pankaj Udhas.
  Karthi who had been very busy shooting for Venkat Prabhu’s Biriyani has supposedly shifted focus on his other highly anticipated project ‘All in All Azhagu Raja’ with director Rajesh. It looks like Biriyani’s schedule at the moment may not require Karthi’s presence and therefore the actor was able to shift roles. Also the fact that both projects are being backed by his home production Studio Green would have made things easily viable.
  ‘All in All..’ will see Karthi and Kajal working together again after Naan Mahaan Alla and also Santhanam, the constant of any Rajesh film. The first schedule is likely to commence in the first week of March at Kutralam and Karthi is expected to return to Venkat Prabhu’s camp sometime in April.
  Meanwhile, there have been rumours suggesting creative differences between Karthi and Venkat Prabhu on the sets of Biriyani, but Venkat Prabhu’s brother and an integral member of the team, Premgi, has rubbished such news and claims that all’s well within the unit.