text: Employees following the first lesson may be tempted to save money at every turn. This mistake can be even more costly than not trying to save money at all. There are times at which there is no difference between getting a job done and getting a job done well. Those are the times to cut costs. In other cases, paying more will bring a proportionally, or even disproportionally, favorable result. In fact, failing to spend money for higher quality, especially on things like branding and marketing, can be a major drag on profits. The difference can be so big that it determines whether a company survives at all. Employees, like entrepreneurs, should always be mindful of which tasks simply need to get done and in which cases the quality of the work makes a real difference.
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  There are 10^11 stars in the galaxy. That used to be a huge number. But it’s only a hundred billion. It’s less than the national deficit! We used to call them astronomical numbers. Now we should call them economical numbers.
  — Richard Feynman
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