text: This means depending on the speed at which you complete the exam, the time spent becoming Inbound Marketing Certified – between starting the course and earning the certification – totals between five and six hours, plus any time spent reviewing course material, studying, or retaking quizzes or the certification exam.
  Timing this out as part of your employees’ work schedule is completely up to you and your employees. You could set aside one day as a “certification day” and challenge all employees to drop their normal work and complete the certification course, or you could give them a deadline weeks or months away.
  HubSpot Academy’s free content library is filled with lessons and certifications that your team can learn from. Once they get certified in inbound marketing, consider encouraging employees to sign up for one or all of these courses.
  HubSpot Marketing Software Certification Course: If your team is using HubSpot’s Marketing Hub software, you’ll definitely want them to earn this certification. The HubSpot product is filled with tools and functionality that we’d hedge to say your team isn’t fully utilizing – and mandating this course for all marketers (and particularly new hires) helps your organization get more use and worth out of HubSpot’s marketing software.
  Social Media Marketing Certification Course: Expand on the learnings from the Understanding Social Media Promotion lesson in the Inbound Marketing Course with a four-house certification course dedicated to the ins and outs of growing an audience and generating revenue from social media.
  Content Marketing Certification Course: Blogging and video and promotion – oh my! This elaborate six-hour course informs students about the practical way to plan out, create, promote, and measure amazing and relevant content.
  Inbound Sales Certification: Broaden your minds! Encourage your marketing team to think even further down the funnel with a deeper understanding of the sales process – and specifically how inbound selling is a benefit to the business.
  SEO Training Course: Not all marketing teams can afford to have employees spend hours watching HubSpot Academy content – but this SEO training course can be completed in an hour and provide marketers with tactical tips for bringing in more organic traffic.
  Business Analytics Course: Instill a metrics-driven mindset in your marketers with this course, which can help your team use data to uncover opportunities, tell stories, and solve problems.
  Asking busy marketers to take hours out of their day to take an online course can be a big ask, so consider giving them more time back. When you work with a HubSpot Agency Partner, you ensure your team is utilizing HubSpot in the most efficient way possible instead of wasting time figuring out how the tool works.