text: Names with stories: The story behind Everykey.com Smart Branding
  Everykey is a Bluetooth device that remembers passwords wirelessly. Chris Wentz, Founder, and CEO of Everykey, talks about the idea for starting Everykey, why the name "Everykey" was one of the favorites, and why an entrepreneur never gives up.
  The idea for Everykey came from a college entrepreneurship class. All my life, I've had problems managing passwords and keys, so I suggested to the class an ambitious idea for a wristband that would replace passwords and keys. The class loved the idea, and the professor offered to invest in it in order to build a real product and a real company.
  We wanted a brand name that explains the product in simple terms, but we also wanted to make sure that the .com domain name was available.
  Different phone and computer manufacturers will do things differently when it comes to Bluetooth and encryption. It has become challenging for us to make Everykey compatible with all devices, because of these differences between different hardware manufacturers. For example, once we fine-tuned the Everykey for the Android app to work on Samsung phones, we found that other Android phone manufacturers implement Bluetooth and the lock screen a bit differently. This issue is compounded by the fact that in order for Everykey to live up to its name, it has to work with all major operating systems and web browsers.
  My advice for branding is to figure out what you want your brand to stand for, then never compromise on it.
  Today, Everykey unlocks your phone, computer, and tablet, then logs you in to your online accounts. I'm really excited about expanding the feature capabilities for Everykey to truly make it your Everykey (unlocking doors, cars, etc). Also, there's a massive opportunity to help large companies manage authentication, so we are building new features into Everykey which will be useful in enterprise environments.