text: What a Great Excuse for a Party! | brooXmark - Marketing Consultancy by Stephen Brooks
  December 16, 2008 — Stephen Brooks
  When I worked the Montréal bar scene, the three highest revenue days of the year were, in order: Super Bowl Sunday; St. Patrick's Parade day; and New Year's Eve. But New Year's Eve was the most profitable, because we charged admission. For the other two events, most bars actually offered freebies (like Irish Coffee or live music for St. Pat's, or complimentary chili or pizza for the Super Bowl) to entice customers. This cut into the margins, obviously.
  2 Responses to "What a Great Excuse for a Party!"
  You could go one step further with this. Because the added second is an arbitrary thing, added at an arbitrary time, in order to fit in with reality, there is NO REASON that you have to agree with when it gets added.
  It might actually be more fun to add that second at your own arbitrary point.
  You could host a "Trip to the Future" party at your bar, and pick a point at which you reset your watches, thereby placing yourself one second ahead of the rest of the world until they catch up at the end of Dec 31.
  You can theme all of your charges: The cover is the cost of travel, your food and drink are tastes of the future. You could even theme the second you are gaining–use it to think of a charity, or put your local sports team ahead, or say something that doesn't count, or send a message to the future, or what have you.
  You could also have badges or shirts or whatever made up that say "I'm way ahead of you" or "I'm from the future" or "I'll give you a second to catch up" or something clever like that. With your logo on it.
  If you do it separately like this, you get ANOTHER event out of it. And that might be a good way to entice people to a bar at the end of December. I know from playing in bands that those are bad days to get people out.
  Par usual, Netdud has trumped my idea. From now on, all bar managers looking for good ideas should go straight to his site.