text: Innovate or be eaten! – Effective, affordable property & business tax accounting
  Effective, affordable property & business tax accounting
  Innovate or be eaten!
  Posted on September 13, 2016 by middletonholland
  The accelerating pace of technology means small businesses must learn to adapt faster or risk falling behind. To do that, entrepreneurs need to look at how new platforms fit into their operations. That's the key takeaway from Xero Chief Marketing and Revenue Officer, Andy Lark's Xerocon keynote.
  Speaking to more than 2,200 delegates, Lark explained that the most successful businesses are those that are most adept at change.
  "Successful entrepreneurs figure out how to change, not slowly, but really quickly," he said.
  "Those businesses that are moving to the cloud ahead of those that aren't, are doing exponentially better.
  "Our accounting partners are integral to the success of Xero. Without our accounting and bookkeeping partners going all-­in on cloud accounting technology, we wouldn't be able to help as many small businesses as we do today," Lark said.
  "Xero's partner firms and their clients, who are collaborating seamlessly in the cloud, demonstrate just how impactful cloud technology has become."
  Recent Xero research shows that firms with a higher concentration of clients using cloud accounting software are adding more business and seeing higher year­-over-­year revenue growth.
  A lot of the innovation we're doing is in the service offering that wraps around the Xero product.
  "It's so important for you to understand the role of the platform in the future of this world," Lark said. "Platforms change everything."
  "We are creating a platform on which small businesses can go to work and interact with a whole ecosystem of people around them.
  "If we can grow your businesses on our platform, we all win.
  "You can take best-of-breed components and plug them into the best platforms ever created. We provide the vital links for information and data to flow. When you embrace the platform opportunity, big things can happen."
  Investing heavily in maintaining an open platform and establishing an ecosystem has become one of our key competitive advantages. It's also become a competitive advantage for many of our partners that have integrated to connect with over 700,000 Xero subscribers, to grow.
  "We invest in building the world's best platform, that's how we win," Lark said. "The great businesses out there are putting platforms, like Xero, at the core of their business. That's how they win."
  If you'd like assistance with your accounting technology solution just call us here at M&H on 09 415 2334 or email us.
  Source: Xero Blog: https://www.xero.com/blog/2016/09/andy-lark-innovate-eaten/
  Posted in TechnologyTagged Accounting, accounting software, accounting technology
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