text: So how do organizations with less resources compete with those on the cutting edge? The answer is a technology stack that provides a bridge between old and new technologies, and sets up websites to be ready for the future—the JAM stack. This stack uses JavaScript, APIs, and Markup. All web content comes to the website via an API connection, usually in JSON format. Templated HTML/JavaScript markup will then interpret the data sources and content and components accordingly. Watermark’s preferred JAM stack approach uses React.js/JSX as the JavaScript/Markup portion of this stack. Because all data comes via API, almost anything with open data can be used, which means your legacy Wordpress site and database can be used thanks to the CMS’s built in RESTful API (more alphabet cereal, I know!). This is the same for Drupal, Shopify and many other data platforms.