text: “In 2004 we started with serious investments in this channel, with new web sites and a completely automated online booking system that has the option of online payment for all our hotels and campsites. Last year we redirected the hotel and apartment offer to web site http://www.valamar.com/, and campsites to http://www.camping-adriatic.com/, whereas we have continued the permanent online marketing activities” – says Franko Rados, executive informatics e-business in Valamar.