text: SEO is Changing Fast, Let's Know How - Techmagnate - SEO Services in India | Digital Marketing Agency
  October 28, 2016 Nashaat Quadri 0
  While researching the latest SEO trends that are influencing the search engine rankings of websites in 2022, content and user experience came on top. These are the two major current ranking trends almost all prominent bloggers and agencies agree on.
  It indicates that the future of SEO is going to be different from what it's today.
  And if you continue doing the same old things, very soon you may realize that you're lagging behind in the race.
  In 2015, with Google's announcement of a mobile-friendly algorithm, an immediate impact was seen in the form of a noticeable traffic loss for the websites that were not mobile-friendly.
  It was the time when companies started talking about the need for improvement in the entire mobile content ecosystem and open source initiatives such as the Accelerated Mobile Pages project were launched.
  Here is an alert! Google is doing similar water testing at present and some big changes are just around the corner.
  2 Appearance on new search channels
  3 Voice Answers
  5 Accelerated Mobile Pages (AMP)
  6 Local Business Cards
  8 Place Actions
  9 Knowledge panel card
  10 JSON for Linking Data
  11 Using AMP articles and future mobile rich snippets
  "Structured data markup" is one such thing we use for content annotation for machine understanding. So, when you use this markup your data can be indexed in a better way and appear prominently for related search queries.
  This markup also helps in boosting your search visibility on new search channels such as Voice Answers, Maps, and Google Now.
  Also Read: 12 Latest SEO Trends & Tricks for a Better SEO Planning
  Voice Answers is a personal assistant app, which can answer your queries and assist you with different tasks to be performed on the web; it is controlled by voice. You can control your web world through Voice Answers and give instructions for tasks such as reminders, sending an email, getting something translated into another language etc. etc.
  Similarly, Google Now is also an intelligent personal assistant. It comes with the Google Search mobile application. You can use it to get your questions answered, make recommendations and issue instructions to a host of web services.
  Both these platforms are being used widely apart from the normal search query field of Google.com and this latest SEO trend is bound to grow further in future.
  Now moving ahead to another aspect of user experience – faster mobile pages or the Accelerated Mobile Pages (AMP), which is an open source initiative that will help publish mobile content that will download faster.
  Schema.org has a vocabulary that is compatible with many different encoding scripts such as JSON-LD, RDFa, and Microdata. It is used by nearly 10 million websites. Furthermore, these vocabs are being used by big names such as Microsoft, Google and Yandex for their applications to support extensible and rich experiences.
  One more problem faced by the business owners and SEO professionals is that their properties appearing in the organic searches disappear fast. So, we need to make the sites more Google friendly with "local business cards" (another feature of Google).
  Example: You can promote your website using events' mark-up. Google crawlers will instantly find the event data and the search engine will use it for creating rich snippets in its search results. It will help attract additional traffic.
  Image Courtesy: Google Support Doc
  When you search for a business on Google, a highly visible "Knowledge Panel" card appears on the right. The information displayed on Knowledge Panel is sourced through Google's Knowledge Graph.
  It's not just an image, but a combination of many things – all of which are directed to provide relevant information about the business without having to open the home page of the website.
  JSON's mission statements is: "Data is messy and disconnected. JSON-LD (JavaScript Object Notation (JSON) for Linked Data (-LD) organizes and connects it, creating a better Web". [Courtesy: http://json-ld.org/]
  [Courtesy: http://www.seoskeptic.com]
  Must Read How to Optimize for Google's Featured Snippets
  Anything which improves user experience is also good for SEO. Visually enhanced and user-friendly sites are at a greater advantage and they are more likely to appear in the SERPs. So, businesses should focus at improving their expertise, reliability, authority and technical efficiency. To become better at SEO, one should have some coding skills as well, so that they can add schema.org markups etc.