text: Deliveroo, the Amazon-backed food delivery service, has picked London as the venue for its blockbuster IPO - MS News Feed
  Deliveroo, the online food-delivery company backed by Amazon, confirmed plans to list in London for a float that sources anticipate could value the firm above $13.6 billion (£10 billion)
  Deliveroo was founded in 2013 by Will Shu, a former banking analyst, who hated the lack of options available when he had to eat at his desk. Amazon backed the firm in 2019, and a subsequent round in 2020 valued the firm at $7 billion.
  When lockdowns encouraged consumers to navigate towards food delivery apps, however, Deliveroo experienced significant growth in which it says it became "operationally profitable" in 2020.
  Not everyone welcomes the pending influx of highly valued tech firms onto the public market, however. Professor John Colley, Associate Dean of Warwick Business School and an expert on tech firm IPOs, said: "This valuation of Deliveroo seems excessive for a business which is still many years from profit, especially given that some hold significant doubt whether the home takeaway delivery model can become profitable outside of London."