text: Tupperware – Deepak Mallya
  New Products for the Indian Household.
  This project was intended to enquire into Indian household habits, kitchen tools & processes and propose concepts specifically designed for the Indian Market, for Tupperware.
  The project began with studies into kitchen habits and India-specific tools and conditions. Numerous interviews were conducted with housewives of different age groups, and "Day-In-The Life-Of" journeys were gathered. Growing out of the research, were personas of Indian housewives, and their habits in the kitchen. A clear trend could be seen, in the comfort level of younger women in adopting modern utensils from traditional ones, and exploring variations in cuisine. Environmental and Physical conditions were also studied.
  Insights from the research we then translated into concepts, scrutinised, and iterated upon. The final concepts proposed were:
  The Squeasy. Considering the tropical humid heat India, Salt clumps and hardens, becoming impossible to remove and quite messy. The Salt Shaker, made of flexible silicone, can be crushed and squeezed, to break down hardened salt and ensure a smooth flow of salt.
  The Chim2. An attempt to remodel the iconic Indian Hot Vessel Holder better known as the "Chimta". This concept was more designed to question the modernisation of traditional tools, and their adoption by the younger generations. Encased in Plastic, the Chim2 represents the argument of traditional vs modern, and the iconic vs. the commonplace. The Chim2 proposes an ergonomic design to maximise comfort and grip, It's jaws are contoured to grip vessels firmly as well as use the rims of vessels for extra support.
  Silas Grant (Lead), Girish Prabhu (Lead), Me
  User research, translation of learnings into meaningful concepts
  Research: Contextual Enquiries and interviews with Housewives,cooking procedures and tools
  Design: Sketching and 3D rendered concepts on Rhinocerous
  The Research Phase was divided into 2 modules:
  Part 1 – Secondary Research: This phase consisted of observational research conducted at various spaces like street food vendors, restaurants, and houses. We also explored the overall culinary climate in India. Based on observations, potential areas of interest were determined to further explore.
  Part 2 – Primary Research: Based on the areas of interest, focused research was carried out to deep dive into the areas of interest. Interviews were conducted to understand existing solutions to salt storage, ergonomics, and material studies.
  Insights from the research phase was translated into sketches. Iterative sketches were created in various levels of refinement of the concept. Finally, approved designs were rendered to visualise the concepts in detail.
  These are iterations of The Squeasy. Made of ribbed silicone in the inner lining, The Squasy breaks down clumped salt by squeezing it and allowing the salt to flow freely from the holes. Various forms were explored to make the interaction playful, with green and white martian feel, or a simplistic form emphasising a more neutral look was also proposed.
  The Chim2, derived from the Hindi word "chimta" which means to pinch or something that pinches. throughout the exploration of this concept, the mechanics of the pinch was kept in mind. The form of the hand and the object were abstracted to represent the pinch and the grip of holding a hot vessel.