text: You keep hearing about the importance of social media to build your business. You see your colleagues’ posts getting some action, but nobody is Liking, Commenting or Sharing anything you post! What gives?! There are actually a number of good reasons why your social media efforts are falling flat. Here is a down and dirty list of some of the reasons why, and what you can do about it: You Post All About YOU Keep in mind that your professional social media sites are not your personal online journal. While you should be yourself and let people get to know…