text: PETE FORD BECOMES CREWSAVER UK AREA SALES MANAGER
  Crewsaver are delighted to announce Pete Ford as UK Area Sales Manager. Pete will be responsible for the sales and customer services for both the Crewsaver and Yak brands covering the South West, Midlands and South Wales.
  With over 20 years' experience successfully growing the Crewsaver and Yak brands, 18 of which were UK focused Crewsaver couldn't ask for a more experienced and knowledgeable person in the field. Pete quotes, 'I am delighted to move back to the UK, with the launch of the new 3D lifejacket range and the new Yak range it is a very exciting time to promote the Crewsaver and Yak brands. I look forward to meeting with the UK customer base and showing them the next generation of products'
  David Duffin, Sales Director for Crewsaver quotes 'we are really pleased to have an Area Sales Manager with Pete's experience running UK area sales, Pete is an integral part of the Crewsaver and Yak sales team and brings with him a wealth of experience ensuring his success in this role.'
  Pete will also continue his role as Yak Brand Manager. Following the success of the recently launched Yak whitewater, touring, and recreational ranges, Pete will continue to lead the continued growth of the Yak range.