text: Sugarfit tells you to turn the 'Cant' of diabetes to 'Can', Marketing & Advertising News, ET BrandEquity
  Sugarfit tells you to turn the 'Cant' of diabetes to 'Can'
  The campaign is narrated by Farhan Akhtar...
  November 15, 2021, 13:50 IST
  Sugarfit, a health-tech platform, has launched a campaign titled '#WeCan' for World Diabetes Day.
  In light of the need to address the issue and convey that diabetes reversal can happen, Sugarfit is launching this campaign to spark a movement on prediabetes and Type-2 diabetes reversal.
  The #WeCan campaign stresses that diabetes reversal is possible and there are tools and platforms out there, like Sugarfit, that have tried and tested methods to make this happen.
  Many people are misinformed about their conditions and lead unfulfilled lives because they believe they cannot do what others without diabetes can. The campaign aims to turn these 'CANT's' into 'CANs'.
  The campaign features a video, narrated by Farhan Akhtar, which sends the message that diabetes need not come in the way of someone achieving their dreams.
  Madan Somasundaram, co-founder, Sugarfit, said, "There is a lot of misinformation about diabetes out there which leads diabetic people to believe that they cannot fulfill their dreams or enjoy the simple pleasures of life. Recent studies show that diabetes prevention among metropolitan Indians should be made an urgent national priority, with a special focus on middle-aged Indians as their lifetime risk of getting diagnosed with diabetes, especially Type-2 diabetes, increases with age and BMI. With all of this in mind, we, at Sugarfit, aim to emphasise on the fact that diabetes can be reversed and a product like ours can enable this."
  Chhavi Mehra, chief medical officer, Sugarfit, said, "As doctors, we are increasingly seeing cases of younger people getting diagnosed with Prediabetes and Type-2 diabetes. There is a major gap in the information they have access to. Most patients think the diagnosis is an end to their dreams but there is enough clinical evidence to go around indicating that diabetes reversal is completely possible with the right guidance and approach. I am excited about our #WeCan campaign and hope that we can spread awareness on diabetes."