text: How To Choose A SEO Company For Your Language School – Language Business Mastery
  7 minutes of reading / March 1, 2019 September 1, 2021 / Outsourcing / By Sandy Allain
  Keyword research is an important and essential activity in order to optimize your website and web pages. Brands rule everything in the search engines. It is impossible to be number one for "men's shirts" for example if you are not a big brand.
  Unpleasant news for those who think random blog posts will generate traffic and sales for your product and services. They don't. The times where just by updating regularly pieces of news was enough to make your website stand out in the search engines are long over.
  And your content can't be just posted randomly. While obviously need to spread your company news and updates as they happen you also have to be smart for trending search phrases only and capitalize on those by providing specifically designed content around them.
  SEO also requires actions that only your language school can do "yourself"
  One important aspect is the on-time management of social media replies and especially the replies to reviews of your customers. Google employs a so-called "Bad Merchant Algorithm" that pushes down businesses that constantly receive bad feedback and negative talk and ratings. You can prevent this by answering and resolving and removing such reviews. Sometimes the situation is so bad that a damaged reputation can only be fixed by starting your business a new under a new business name.
  You can, of course, outsource this but be aware that answering reviews about your own business should be better done by someone who has at least strong insights into your company and not some call center styled service based in a third-world country that knows nothing about your business. A "half-assed" lukewarm respond to reviews can do more harm than a negative review itself in the first place.
  But an inactive dead social media account signals not only to users but also to the search engines that your company is probably not the most valuable to be listed on "page one".
  If you still think that SEO is the "free alternative" to paid traffic online, you are unfortunately stuck in the past as this no longer is the reality today. 10 years ago it was still possible to rank highly in search engine results. Now it is essential that you pay social media traffic via Facebook and Google or Bing in order to enable the search engines to actively use their artificial intelligence algorithm to rank you.
  It is like "what was first: the egg or the hen?" – building a website does NOT generate traffic on its own.
  So "what was first: the traffic from free listings on search engines or the traffic that you have paid for?"
  Yes, as sad as it is those "free, organic" SEO result listings are not THAT free anymore as you are required to get paid real human visitors to take a look at your website in the first place.