text: That last challenge could be the greatest one of all—at least in the U.S., where a hodgepodge of local, state, and federal agencies all have to get on board and convince the public that the technology is safe and not too intrusive. In Dubai, it should be easier to get it started. “It’s a monarchy, so they have the ability to move very quickly with things that they get behind strategically,” says Jeff Holden, Uber’s chief product officer. “The certification of machinery and the approach to getting the aircraft through could be a much faster path [than in the U.S.].”