text: Vue lets UK moviegoers buy tickets with Google Pay - Nitro-Net Internet Marketing Company. A part of Global Marketing Group
  Home Mobile Marketing Vue lets UK moviegoers buy tickets with Google Pay
  Dan Green, head of digital at Vue, said in the announcement that offering movie tickets through Google Pay is part of the theater operator's effort to personalize its services and appeal to mobile wallet users. The feature displays a scannable code on a smartphone's lock screen after the moviegoer pays for the ticket, and doesn't require users to download a separate app.
  The addition of ticketing to mobile wallets makes the payment methods more useful to consumers in a variety of settings, including for moviegoing, travel and commuting. Vue's integration with Google Pay provides a more frictionless service to consumers who can pay ahead and avoid waiting in line to buy tickets at theaters. About 24% of mobile users in the U.K. have used a payment app, the third-highest usage rate after China (47%) and Norway (42%), according to data compiled by payment fee comparison service Merchant Machine.
  The Vue integration is Google's latest push into the movie ticket-buying space. Fandango, the U.S. movie ticketing company that reaches 67 million users a month, in January added Google Pay as a digital payment option for movie ticket purchases among its online, mobile and social platforms. In May, Fandango partnered with Google to let consumers buy movie tickets with voice commands using Google Assistant. Moviegoers can order tickets for more than 30,000 screens nationwide using the Fandango Action, without needing to download Fandango's separate mobile app.