text: The ‘Fragile Five’, a term coined by Morgan Stanley, are five countries expected to be hit the hardest by the US Federal Reserve taper – Brazil, India, Indonesia, South Africa and Turkey. Sarah Boumphrey, Head of Countries and Consumers research at Euromonitor, states that grouping all these economies together gives a false impression they will be similarly affected by the taper. Even though economic issues persist in the five, other emerging markets will be at risk as well although a long term emerging market crisis is unlikely.
  Ikea is about to enter India, following China and Russia in an attempt to expand into emerging markets. Melina Cordero, home and garden industry analyst at Euromonitor, explains that Ikea will need to be mindful of India’s cultural and social dynamics if it is to be successful in India. For instance, there is rampant poverty in India and Ikea’s ‘bargain’ prices may not be seen as such among Indian consumers. Likewise, the concept of ‘do-it-yourself’ is not as common in India as other countries and consumers may not be quick to buy Ikea’s non-assembled home goods.
  I recorded my mother cat (well, actually that's not true, he didn't want to meow so I took it there) and transposed it.