text: 58:27 Sean: Cory McCabe says, “I’m a filmmaker. How should I balance curating my content output to define the box people put me in for my own projects, and showing client work that I’ve done? Should I not share client work to my following?” The main thing is you want people to associate you with something and associate that something with you. As long as what you’re putting out is within that realm, it’s ok that it’s a different medium. It’s ok that it’s a video, a case study where you employed your skills with a client, or a side project short film you did. As long as it’s encompassed with the thing you want to be known for, you can share client work, self-initiated projects, or mix them together.
  59:31 I would encourage you to mix them together. Eventually, if you wanted to phase out of client work, you could get rid of it but if you’re trying to get client work, you want to show your capabilities. Have a portfolio of what you’ve done and talk about those projects—what the challenges were and what you wanted to accomplish. That could be the case with a self-initiated project, just like it would with a client. You’re able to tell a story either way that tells a potential client that you’re someone worth hiring.
  1:00:11 Another question from Cory Miller, “What if you’ve been put in a very successful box that really has brought you a lot of attention and is where you have a huge audience…but you hate the box?”
  1:00:42 Sean: It’s going to be a mix of both. Look at any star that’s been known for something, they got sick of it and they wanted to move on. Because they’re known, they can move to something new—an actor can become a singer and vice versa. The reality is you’ll lose some people and there’s going to be people that follow you to the next thing. Those are the people that care more about you as a person, and your take on being a singer, more. I ran into this a little bit myself because I still enjoy lettering. I don’t hate it but I’m moving beyond it.
  1:01:32 I’m doing more than just that and that was really difficult. I have the exposure and monetary success in the lettering world, so I’ve had to use the Overlap Technique a little bit. Right now, that’s paying the bills—mine and the payroll. I’m maintaining that as long as it’s affording me the ability to overlap to what I want to do. I always say that if your full-time job requires you to work 40 hours a week or you’re fired, you’ve got to save up and quit cold turkey. Otherwise, if it’s flexible, you can ramp it down and that’s where I am. I’m ramping down the lettering as I ramp up the business stuff—doing more podcasts, expanding the network, and investing in the Community. As I do those things, my revenue in those other sources gradually increase. I’m phasing out of it but I’m not in the position where I hate it.
  1:02:52 It’s too short to be somewhere where you want to kill yourself every day because you hate your boss, your coworkers, and what you do. It’s not worth it. Stop saying it’s not the right time right now—the right time is right now to go find something else. If it’s not something you completely hate and it’s working really well for you, hold on to it and treat it like the Overlap Technique. Maybe you don’t love the day job but if you’ve got something successful, keep it alive while you overlap.
  1:03:37 Aaron says, “I’ve achieved success in my field, but I’m worried about being stuck here and stagnating. Do you have any advice for transitioning into something else when you’re super busy with your current box?” Aaron and I spoke about this a little more in the chat room. He’s The Podcast Dude and in the last few months he’s been treating his newsletter and blog very seriously. He’s been making high-quality screen casts. He’s been consistent and he’s doing great, but it’s only been a few months. It’s probably been six months or a year, or feels longer, but it’s probably been longer than I realize and that’s the point. I’m just starting to pick up on it and I know Aaron! Other people are probably just now picking up on it. If you’re worrying about stagnating, show up every day for two years. Do it for a while because you decide you’re stagnating and not making any progress.
  1:04:51 Ben: Because we’re so close to the work, we have a tendency to project our experience onto other people. We feel like we’re doing this thing every day and constantly doing these meticulous things, we think other people are having that meticulous experience with us. Maybe we’re detaching from that a little bit but we’re thinking about every single piece of content we put out. You have to realize that even if they put you in a box, most people aren’t going to consume every single thing you produce.
  1:05:35 Sean: Not only have I done a show on curating what you share, I’ve also done a seanwes tv episode with the same title as this show we’re doing today (Related: e074 Curate What You Share & tv028 They’re Going to Put You in a Box – Curate What You Share). I mentioned the topic of the show in the chat, everyone asked questions, and then Terrance asks, “Am I the only one that doesn’t know what this put you in a box thing is?” That’s why we’re doing this show again! I’ve talked about it a bunch of times but people still haven’t heard it.
  1:06:07 For the people that have heard it, there’s the Magic of 7. They need to hear it again, this is a new time, a new context, and we have new things to say about it. You’ve got to keep going with stuff. Aaron was also asking, “What if I hit a ceiling and I’m only making $60,000 a year, how am I going to make my Lambo Goal with that?” Who’s setting that ceiling? Is it a salary you’re getting from working for someone else? You’re trading the job security for a consistent paycheck, so there’s going to be a ceiling. They off-set that by giving you bonuses or raises, but what’s 1% or 3%? If you want the upsides of doing well in business, you have to take a risk and go out on your own. If you’re on your own, you set the ceiling. You’re the Podcast Dude and you’ve taken on all the shows you can take on, you might think that’s all the money you can make.
  1:07:10 Remember the Trifecta: you can make money with client work, selling products, or teaching (Related: e080 Making A Living With The Trifecta Part 1 of 3: Client Work, e081 Making A Living With The Trifecta Part 2 of 3: Products, & e082 Making A Living With The Trifecta Part 3 of 3: Teaching). Also, you can scale any one of those. If you’re at capacity with clients, start putting out educational material to start building your teaching empire and then start turning that into training material, so you can not only sell it as a product but use it to train people you want to hire under you and grow your podcast editing agency.
  1:07:48 Ben: Aaron, imagine if you had a dozen people working for you doing 12 times the work you would be capable of doing on your own at your quality standards. You’re getting a cut over single one of those because you’re the one who built it. Sometimes people feel bad that if someone else is doing the work, why should they take a cut? You’re the one who built the brand and you’re bringing work to those people. Why shouldn’t you get a piece of that? Maybe someday you hire a manager to manage those people, so now you own something that running without you having to be involved.
  1:08:45 Sean: I want to reiterate the Trifecta one more time. You’re working with clients and you’re learning things during that time, so you should share everything you learn. You’re going to give so much away that people won’t even be able to read it all. You don’t have to worry about repurposing that as something you sell in the future. Give it all away and teach people. From teaching people, you find out what resonates, and turn that into a training product. Think about it as, “I want to hire someone on my team. What do they need to know to be me?” Train them and you also have a product that people will buy to learn.
  1:12:12 Cory Miller asks, “Is it possible to be known for one thing that covers several things? Smaller boxes in a large single box? Like, ‘I’m the product guy who does branding resources.'” You want to make sure you’re being very clear about one thing you’re focusing on, and if there’s a sub-niche underneath that, make sure it’s very clear that it’s beneath it. It’s easy to start muddying the waters here. Are you a product guy that does branding? Are you a branding guy that focuses on branding products? Are you a product guy or a branding guy? It’s starts getting muddy—make it simple. Are you the branding guy? If so, say that and say nothing else. Let people discover the other things. Are you a product guy?
  1:13:11 In the chat room, I said, “You’re trying to pierce the leather that is someone else’s cognitive Dunbar limit. The more pointed you are, the more effective you’ll be at piercing the noise filter of your potential audience member.”
  
  SafeNet's Authentication Service is a multifactor authentication software product from Gemalto that adds supplementary security measures to standard username/password logins for a variety of servers and services. It prevents unauthorized logins by enabling organizations to require additional factors (via biometrics or smartphones) when users attempt to access company resources and applications.
  This product is appropriate for midsize to large enterprises, especially for those that want to make use of a variety of external cloud-based services.
  While we cover just the software as a service (SaaS) version here, Gemalto SafeNet also offers Windows-based Authentication Manager servers with similar features, but for on-premises installations. This is comparable to the way some other vendors in this space (take CA Technologies, for example) also offer two separate products with essentially the same features.
  Organizations with multifactor authentication needs that lean more toward on-premises server protection should consider SafeNet's Authentication Manager for Windows service rather than the SaaS edition.
  SafeNet has a variety of token, mobile and desktop authenticators (see table). Its wide selection even includes an interesting grid-type, hardware-based token that asks users to draw a pattern, similar to what's available on most Android smartphones today.
  The service is also unique in that it offers subscription-based pricing, which includes a single copy of its server software and one text messaging token per user. This makes it easier for organizations to calculate expected deployment costs. Additional tokens cost extra.
  Subscriptions include all support and maintenance costs on a per-user, per-month basis. There are also additional support plans that offer more coverage and faster response times for an added fee.
  Gemalto's SafeNet has the most extensive policies, role assignments and user groups of any of the multifactor authentication products we tested, which allow IT to more easily set up different authentication levels for different individuals and groups.
  SafeNet also has a flexible and customizable token provisioning and approval workflow that can include such entities as Issuing Authority, Shipping Authority and multiple approver levels. Once tokens are provisioned, users receive a self-enrollment email to complete the process.
  There's even a self-service portal where users can reset their PINs or request additional tokens. SafeNet supports a variety of applications, including VPN, Salesforce, Outlook Web App, SharePoint, local network file shares and other SaaS-based services.
  It also offers custom integrations with its Authentication API (in .NET and Java) to enable custom authentication from an application or network device that does not support or use such industry standards as RADIUS and Security Assertion Markup Language (SAML). In addition, SafeNet's management API supports user and token management without the use of the standard web user interface, and enables the integrator to invoke any or all of the user interface functionality from external applications.
  One of SafeNet's strengths is its reporting tool. It includes more than 40 reports across four different categories: billing, inventory management, compliance and security policy. All reports can be customized, run as required or run on a schedule at regular intervals.
  Reports can be viewed through the management UI, downloaded or automatically delivered to specified email addresses, or sent via FTP to a particular file server location.
  Gemalto SafeNet has been in the authentication market for quite some time, and the maturity of its product is evident. With subscription pricing, a wide variety of tokens and applications supported, and solid reporting tools, it is a very effective choice for enabling multifactor authentication to improve login security.
  
  Melt butter over high heat. Add sugar stirring until it foams up well. Continue over high heat, adding almonds. Continue to cook, stirring constantly until mixture is color of mahogany and all sugar is melted. Take off the heat for a moment if it starts to smoke. Stir as you take it off the heat permanently and pour quickly into your biggest flat pan with sides. Tilt to spread evenly. After 5 minutes pour on chocolate chips. When they are melted a bit, spread them over the top of the hot mixture with a rubber scraper. Scatter ground walnuts over the top, shaking to distribute evenly. Candy is thoroughly cooled when chocolate is dull looking, about 3 hours.