text: Artificial Intelligence (AI) making a buzz in almost all industries. In fact, the talks about the groundbreaking technology mainly revolve around how it can revolutionize customer experience. Looking at the role of AI in customer experience, the possibilities of what it can do seem unlimited. However, they can all be summarized by the following three main ideas.
  Both virtual assistants and customer service chatbots can transform tasks into simple commands. In fact, currently the world is filled with such virtual assistants including Apple's Siri, Google Home, Amazon's Alexa and many others. These devices can do a lot including forecast the weather, develop shopping lists and even set appointments.
  Artificial intelligence (AI) has also influenced how companies acquire customer insights. Through the large amount of data about customers that is currently available, AI technologies can identify trends and forecast what customers would want in the future. The best example for this case is Spotify, which utilizes data from its over 100 million customers in a bid to come up with a captivating advertising campaign.
  Looking at the cases above, it is undeniable that AI is a powerhouse as far as customer experience is concerned. It enables companies develop more personalized and faster experiences as well as obtain advantages and insights to lead customer experience in the future.