text: 7 Mistakes Every Freelancer Should Avoid – Adweek
  Assuming you're so brilliant that readers will just fall into your lap.
  "Magnum opus to 'filler article about diaper rash' writing is 100 percent reader driven," said editor and writer Suzann Ledbetter Ellingsworth. She reminds new writers that even when professionals speak about how they really only "write for themselves," they're usually saying it at a promotional event, with the intention of selling their writing. Truly successful writers write with their audience in mind: Their readers' needs and wants always come first.