text: If this association is nothing more than an isolated idea derived from Arnold Schwarzenager's Terminator movies then it is of no consequence. But this does not seem to be the case. There is death related imagery on the label of each bottle of Premium Lager. Before looking at the small inserts see if you can perceive a skull-like image embedded in the scene on the label (below left). So far as the author can recollect from his last trip to Australia a related image exists on the label of another of James Boag's beers (a copy would be appreciated from anyone with James Boag's labels to spare).
  If you did not notice the skull like image then don't despair. It isn't really intended to be noticed - at least not consciously. The 'skull' has been extracted in the small insert on the right. The rollover image has a darkened background to make it easier see.
  Bear in mind that when one perceives an image normally, as when viewing the label, it is likely to seem much clearer than when it is extracted from their context. The processes of the brain that are involved in visual perception 'clean up' untidy images so that we get a much 'cleaner' impression than actually exists in reality. Even incomplete figures seem complete (see the visual illusions on the page devoted to Psychology and Imagination).
  This type of advertising/labelling, emphasizing death, would seem to indicate that James Boag Premium Lager is strong and has more in common with spirits than most other beers. Adverts for spirits (see Jack Daniels ads and Ads from the Archives) quite often contain unsettling, distressing and death related imagery (see Faces I, Faces II and Faces III) whereas beer ads tend to focus on the traits associated with lager drinking louts, jack the lads, and sex, sex, sex (see the Miller Time, Boddington and Budweiser pages).