text: Kick-start a fast-moving career in branding with this unique master’s course. From Chanel to Nike, Tesco to Tesla, Disney to Extinction Rebellion… organisations today invest massively in branding, to attract and keep customers, employees and influencers.
  Companies need the brightest people to help build their brands. With this course, you can be one of them. Our students go on to work for businesses like Unilever, Nestlé, Google and TikTok – and for creative agencies like Superunion and Saatchi & Saatchi.
  Through the year, you’ll learn the theory of branding – and put it into practice on live projects for real clients. You’ll gain all the skills, frameworks and experience you need to start a spectacular career at the cutting edge of business – in branding.
  ABOUT
  On this course you’ll learn how to excel in the world of branding. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too.
  The course blends theory with practice, and gives you the chance to build your knowledge and skills through working with real clients. Throughout all our activities, we emphasise developing your soft skills such as communication, decision-making, team working and leadership.
  We typically take 20–30 students from around the world and we like to have a mix of ages and experience. Some students come directly from university with a management degree, a real passion for branding and some work experience. Others have several years’ experience in industry and may be looking to take their branding career further or change direction. Whatever your background you’ll work closely together as a group – our students call it the ‘brand family’.
  The course has become well known in the industry for creating great graduates, and our branding contacts regularly offer internships and jobs to our students.
  Modules
  Innovation and Organisational Transformation (20 Credits) - Core
  You'll explore the relationship between innovation and change in organisations, on the one hand, and brand management and leadership, on the other. Most organisations need to be able to change and innovate in order to survive and thrive in in modern societies. You will learn about how organisational change and innovation take place and the role of organisational brands in helping, and sometimes hindering, change and innovation. You will practice and develop the analytical, critical and creative skills necessary to move from being a brand manager to a brand leader.
  Dissertation (40 Credits) - Core
  The aim of this dissertation is to give you experience of research, new thinking and writing, which will give you a substantial intellectual foundation for work as practitioners, or enable you to continue academic work beyond the MSc.
  Digital Business Management (20 Credits) - Core
  You will develop your knowledge and understanding of the nature of e-Business and e-Commerce as well as the Internet infrastructure and the variety of firms competing in e-Business markets. This module also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. You will further explore current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce. In this way, electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, to better satisfy the needs of their customers. Lastly, lectures will be supplemented by case studies of e-Business practice, group exercises and exploration of relevant Internet based companies and sites.
  Brands and Strategy (20 Credits) - Core
  The module gives you a good understanding of how organisations can use brands to achieve their strategic objectives. You will look at: - what brands mean for both companies and customers - how brand value is built - how to communicate using brands - how brands are managed globally - how brands are managed over time.
  Leading The Future Of Brands (20 Credits) - Core
  Brand: Digital and Technology (20 Credits) - Core
  Technology is having a profound impact on the world of branding. It makes possible: A better understanding of customers and markets through data mining and the use of 'big data'; Conversations and a two way exchange of information with customers through social media and newer technologies including but not exclusive to Internet of Things and Machine Learning; Improved brand user experience and the advent of virtual reality; New opportunities for brand and product development through rapid prototyping and 3D printing; New ways of advertising a brand and reaching new and existing customers; New opportunities for creative communication through the use of CGI. Improved customer relationship management You will explore these new technological developments and gain an understanding of the opportunities available to brands.
  Brands in Action (20 Credits) - Core
  This module will equip you with a wide range of models, techniques and tools so that you are confident to run your own branding project. You will unlock the secrets of what makes a good brand, gain in-depth experience, and have first-hand practice in the art of branding.
  Understanding Research for Brand Leadership (20 Credits) - Core
  This module equips you with theoretically informed yet practically useful expertise in conducting high quality, leading-edge research on brands. Apart from a foundational overview of qualitative and quantitative social scientific methodologies, you will be able to develop in-depth knowledge and hands-on experience in the most useful and practical techniques for brand research.
  Brand Now (20 Credits) - Core
  Brand Now is an exciting survey of current thinking and practice in branding. You will gain an up-to-the-minute understanding of what brands are, how they can drive businesses, and how they are changing, so that you are intellectually equipped to lead branding work in an organisation or a consultancy.
  Tuition fees
  UK fees
  Course fees for UK students
  For this course (per year)
  £15,750
  Average for all Postgrad courses (per year)
  £5,202
  International fees
  Course fees for non-UK/ international students
  For this course (per year)
  £20,850
  Average for all Postgrad courses (per year)
  £12,227
  Entry requirements
  Students need to have a 2:1 or higher or equivalent in Business, Management or Economics. This course is designed for people with some experience of the subject, either in their undergraduate degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding. For that reason, we ask you to be either: a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or a graduate in any subject, with three or more years' experience in marketing or strategy work. Either way, you must have an upper second class honours degree (2:1) or its international equivalent. If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.
  University information
  Uni profile Get prospectus
  The University of East Anglia (UEA) is a campus university on the outskirts of Norwich, situated within private, picturesque landscaped grounds that include woodland and a lake. It has a thriving student community of 15,000, over 4,000 of whom are postgraduates. As well as its stunning location that serves as an idyllic setting for learning, the university is known for its outstanding research, leading the way in many fields, notably in...more