text: How are my A customers given optimal service? Where can I optimally use my resources for customer service?
  The spatial distribution plays a major role in this type of market analysis, because it has an impact on your sales and marketing. Regardless of whether you have a sales force, operate branches or work with a dealer network, you can gain a lot of knowledge from the spatial distribution of your customers that will allow you to better manage your company. The customer database has a coordinate and is well suited for displaying geographical data. We often experience when someone sees their own CRM data on the map for the first time: “Oh, now I understand!” Because company data is often extensive and therefore difficult to read. What was previously hidden, can now be seen at a glance.