text: Google says goodbye to the cookie monster, increasing user privacy – AuFinanceNews.com
  Apple's Safari and Mozilla's Firefox browsers already block third-party cookies, but Google has argued in the past those approaches are too heavy-handed and risk cutting into vital revenue for internet publishers. In the blog post, Chrome Engineering Director Justin Schuh said blocking third-party cookies could have "unintended consequences that can negatively impact both users and the web ecosystem." The company is seeking input from advertisers, publishers and Chrome users as it works to find ways to help support advertising online while still preserving privacy.