text: Marvel Comics should sue HIM. It's not like there haven't been two movies with the HULK as the title.
  Hulk Boulder is not that original, but it is not lawsuit-worthy imho. I tried to explain the difference between imitation and invention in an essay on Lady Gaga, with who knows what success. From that essay:
  "The word "imitate" comes from the Latin word "imago," meaning "image." To imitate something is to copy its image, without the substance or value to back it up. A counterfeit coin, for example, might be a likeness of the real thing, but it does not have the value of a real one.
  An homage is "a special honor or respect shown publicly." The word comes from the medeival Latin word "hominaticum," a word which originally denoted a ceremony where a vassal declared himself to be his lord's "man." An homage implies respect, deference and acknowledgment of debt, not just to the artist but to art itself, to a divine principle or some extrapersonal creative force."
  No extrapersonal creative forces were invoked in the making of this commercial, or in Hulk Hogan's career.
  actually -- that wrestler totally looks like him -- and he is a globally recognized icon, so he should be paid for this, they ripped him off -- WRONG ENTY
  wrestler personages are trademarked -- and Hulk has been used in countless marketing things, including a cartoon series in the 1980s -- he should def have been paid for this ... the character is named "hulk" for chrissakes
  Are these stars going to start suing SNL for their unflattering parodies, now? If the stars can establish these figures are considered likenesses of the actors themselves, it would seem to me that the creators of these commercials would be protected under the same laws that protect comedy shows like SNL from such lawsuits.
  
  You may have seen recent ads for do-it-yourself dental veneers pop up on your social media news feed, or stumbled across veneers that you can purchase online through various retailers. While DIY dental veneers may sound like a quick and cheap fix, there are several concerns your dentist in Douglasville wants you to know about.