code: function(options, element) {
          var key, value, obj = {};
  
          for (key in options) {
              if (key === 'context' || key === 'template') {
                  continue;
              }
  
              value = element.data((this.keyName + '-' + key).toLowerCase());
  
              if ($.type(value) !== 'undefined') {
                  obj[key] = value;
              }
          }
  
          return $.extend(true, {}, options, obj);
      }
docs: Inherit options from the target elements data attributes.
  
  @param {Object} options
  @param {jQuery} element
  @returns {Object}