code: function(options) {
      return {
        element: options.element,
        name:    'Do not use ' + options.element + ' element',
        message: 'Please remove the ' + options.element + ' element',
        ruleUrl:  options.ruleUrl,
        level:    options.level,
        template: true,
        callback: createGenericCallback(options.element)
      };
    }
docs: Creates an options json that stores the options for a generic rule.