code: function (long, lat) {
      // The position (origin at top-left corner) in pixel space
      const {x: pxX, y: pxY} = this._mapInstance.project([long, lat]);
  
      // The 3D world size of the entity
      const {width: elWidth, height: elHeight} = this.el.components.geometry.data;
  
      return {
        x: (pxX / this.data.pxToWorldRatio) - (elWidth / 2),
        // y-coord is inverted (positive up in world space, positive down in
        // pixel space)
        y: -(pxY / this.data.pxToWorldRatio) + (elHeight / 2),
        z: 0
      };
    }
docs: Returns {x, y} representing a position relative to the entity's center,
  that correspond to the specified geographical location.
  
  @param {float} long
  @param {float} lat