code: function hexToRgba (color) {
      var hex   = color[ 0 ] === '#' ? color.substr(1) : color,
        dig   = hex.length / 3,
        red   = hex.substr(0, dig),
        green = hex.substr(dig, dig),
        blue  = hex.substr(dig * 2);
      if (dig === 1) {
        red += red;
        green += green;
        blue += blue;
      }
      return 'rgba(' + parseInt(red, 16) + ',' + parseInt(green, 16) + ',' + parseInt(blue, 16) + ',0.1)';
    }
docs: Converts hex value to RGBA string
  @param color {string}
  @returns {string}