code: function(sServiceUrl,sConfigName,sThingKey,mFormatter) {
  			var oModel = new sap.ui.model.odata.ODataModel(sServiceUrl,false);
  
  			var oQV = new sap.ui.ux3.QuickView({firstTitle: "{title}", firstTitleHref: "{titleLinkURL}", type:"{Thing/text}", icon:"{imageURL}"});
  			oQV.setModel(oModel);
  			oQV.bindObject("/QuickviewConfigs(name='" + sConfigName + "',thingKey='" + sThingKey + "')",{expand:"Thing,QVAttributes/Attribute,QVActions/Action"});
  
  			var oMQVC = new QvContent();
  			oMQVC.bindAggregation("items",{path:"QVAttributes",factory: function(sId, oContext) {
  				var oQVItem = new QvItem(sId, {label:"{Attribute/label}",link: "{valueLinkURL}",order:"{order}"});
  				oQVItem.bindProperty("value","value",mFormatter && mFormatter[oContext.getProperty("Attribute/name")]);
  				return oQVItem;
  			}});
  			oQV.addContent(oMQVC);
  			return oQV;
  		}
docs: /* create a QV instance with content