code: function(address, value) {
          var columnModel = this.columnModel.getColumnModel(address.columnName);
  
          if (!snippet.pick(columnModel, 'editOptions', 'useViewMode')) {
              this.setValue(address, value);
          }
      }
docs: Sets the value of the given cell, if the given column is not using view-mode.
  @param {{rowKey:String, columnName:String}} address - cell address
  @param {(Number|String|Boolean)} value - value