code: function deCamelCase(str) {
      return str
          .replace(/([A-Z])/g, function (match) { return " " + match; })
          .replace(/^./, function (match) { return match.toUpperCase(); });
  }
docs: Converts strings from camel case to words
  http://stackoverflow.com/questions/7225407/convert-camelcasetext-to-camel-case-text