code: function( element, method ) {
  			return $( element ).data( "msg" + method[ 0 ].toUpperCase() +
  				method.substring( 1 ).toLowerCase() ) || $( element ).data("msg");
  		}
docs: return the custom message for the given element and validation method specified in the element's HTML5 data attribute return the generic message if present and no method specific message is present