code: private void sendVODInitCM(IPlayItem item) {
          OOBControlMessage oobCtrlMsg = new OOBControlMessage();
          oobCtrlMsg.setTarget(IPassive.KEY);
          oobCtrlMsg.setServiceName("init");
          Map<String, Object> paramMap = new HashMap<String, Object>(1);
          paramMap.put("startTS", (int) item.getStart());
          oobCtrlMsg.setServiceParamMap(paramMap);
          msgInReference.get().sendOOBControlMessage(this, oobCtrlMsg);
      }
docs: Send VOD init control message
  
  @param item
  Playlist item