code: public static void assertNotBlank(final String name, final String value, final String msg) {
          assertTrue(!isBlank(value), name + " cannot be blank" + (msg != null ? ": " + msg : ""));
      }
docs: Verify that a String is not blank otherwise throw a {@link TechnicalException}.
  
  @param name  name if the string
  @param value value of the string
  @param msg an expanatory message