code: def get_item_name(self, item, parent):
          
          names = self.get_name_elements(item)
          if not names:
              raise MissingNameElementError
  
          name = names[0].text
          prefix = self.item_name_prefix(parent)
          if prefix:
              name = prefix + name
  
          return name
docs: Returns the value of the first name element found inside of element