code: def parse_package_name(self):  # type: () -> Optional[str]
          
          if not self.setup_source:
              return None
          for row in self.setup_source.split("\n"):
              simplified_row = row.replace(" ", "").replace("'", '"').strip(" \t\n")
              if "name=" in simplified_row:
                  if '"' in simplified_row:
                      return simplified_row.split('"')[1]
  
          name = self.execute_setup_name()
          if name:
              return name
  
          return ""
docs: Extract likley module name from setup.py args
          :return: