code: def content():
      
      message = m.Message()
      paragraph = m.Paragraph(
          m.Image(
              'file:///%s/img/screenshots/'
              'field-mapping-tool-screenshot.png' % resources_path()),
          style_class='text-center'
      )
      message.add(paragraph)
  
      paragraph = m.Paragraph(tr(
          'This tool allows you to define field mappings to use for demographic '
          'breakdowns of your analysis results. You can activate the '
          'tool on the InaSAFE toolbar:'),
          m.Image(
              'file:///%s/img/icons/'
              'show-mapping-tool.svg' % resources_path(),
              **SMALL_ICON_STYLE),
  
      )
      message.add(paragraph)
      message.add(field_mapping_help_content())
      return message
docs: Helper method that returns just the content.
  
      This method was added so that the text could be reused in the
      dock_help module.
  
      .. versionadded:: 4.1.0
  
      :returns: A message object without brand element.
      :rtype: safe.messaging.message.Message