code: def metadata_converter_help_content():
      
      message = m.Message()
      paragraph = m.Paragraph(tr(
          'This tool will convert InaSAFE 4.x keyword metadata into the '
          'metadata format used by InaSAFE 3.5. The primary reason for doing '
          'this is to prepare data for use in GeoSAFE - the online version of '
          'InaSAFE.'
      ))
      message.add(paragraph)
      paragraph = m.Paragraph(tr(
          'You should note that this tool will not touch the original data or '
          'metadata associated with a layer. Instead it will make a copy of the '
          'original layer to the place that you nominate, and create a new '
          'keywords XML file to accompany that data. This new keywords file '
          'will contain InaSAFE keywords in the 3.5 format.'
      ))
      message.add(paragraph)
      return message
docs: Helper method that returns just the content in extent mode.
  
      This method was added so that the text could be reused in the
      wizard.
  
      :returns: A message object without brand element.
      :rtype: safe.messaging.message.Message