code: def start_by_process_name(process_name, *args):
      
      sys.stdout.write('INFO: Starter path {0} \n'.format(context.process_context[process_name].classname))
      t, m, starter = get_class(context.process_context[process_name].classname)
      if isinstance(m, class_types):
          sys.stdout.write('INFO: Starting process by calling starter method {0} \n'.format(starter))
          instance = m(process_name)
          method = getattr(instance, starter)
          method(*args)
      elif isinstance(m, types.FunctionType):
          sys.stdout.write('INFO: Starting module.\n')
          function = m
          function(*args)
      else:
          raise ValueError('Improper starter path {0}'.format(context.process_context[process_name].classname))
docs: Function starts the process by:
      1. retrieving its fully specified path name
      2. if the path name ends with starter method - then creates an instance of the wrapping class
          and calls <code>starter(*args)</code> method on it
      3. if the path name ends with starter function - then retrieves its module
          and calls <code>starter(*args)</code> function on it