code: public BaseInfo getBaseInfo(SPFPersona persona) {
  		ProfileFieldContainer pfc = getProfileFieldBulk(persona, ProfileField.IDENTIFIER, ProfileField.DISPLAY_NAME);
  		return new BaseInfo(pfc.getFieldValue(ProfileField.IDENTIFIER), pfc.getFieldValue(ProfileField.DISPLAY_NAME));
  	}
docs: Returns the display_name of the user. If there is no display_name, the
  method returns its identifier.
  
  @param persona
  - the {@link SPFPersona} to read.
  @return the {@link BaseInfo} of the given persona