code: function (el, ordinal, func) {
          var options = $(el).data('popupoptions');
          var openelement;
          var elementclicked;
          if (typeof options === 'undefined') return;
          openelement =  options.openelement ? options.openelement : ('.' + el.id + opensuffix);
          elementclicked = $(openelement + '[data-popup-ordinal="' + ordinal + '"]');
          if (typeof func == 'function') {
              func.call($(el), el, elementclicked);
          }
      }
docs: Callback event calls
  
  @param {object} el - popup instance DOM node
  @param {number} ordinal - order number of an `open` element
  @param {function} func - callback function