code: function transferInitiateFailure( siteId, error, plugin ) {
  	const context = !! plugin ? 'plugin' : 'theme';
  	return dispatch => {
  		const themeInitiateFailureAction = {
  			type: THEME_TRANSFER_INITIATE_FAILURE,
  			siteId,
  			error,
  		};
  		dispatch(
  			withAnalytics(
  				recordTracksEvent( 'calypso_automated_transfer_initiate_failure', { plugin, context } ),
  				themeInitiateFailureAction
  			)
  		);
  	};
  }
docs: receive a transfer initiation failure