code: private void addFallbackValue(final StringBuilder stringBuilder, final Object object)
  			throws IllegalAccessException, InvocationTargetException, NoSuchMethodException {
  		if (fallbackColumn != null) {
  			final String beanPropertyFallBack = BeanUtils.getProperty(object, fallbackColumn);
  			if (beanPropertyFallBack != null) {
  				stringBuilder.append(beanPropertyFallBack);
  			}
  		}
  	}
docs: Adds the fallback value.
  
  @param stringBuilder the string builder
  @param object        the object
  @throws IllegalAccessException    the illegal access exception
  @throws InvocationTargetException the invocation target exception
  @throws NoSuchMethodException     the no such method exception