code: function() {
            var
              html      = module.get.html(),
              title     = module.get.title(),
              content   = module.get.content()
            ;
  
            if(html || content || title) {
              module.debug('Creating pop-up html');
              if(!html) {
                html = settings.templates.popup({
                  title   : title,
                  content : content
                });
              }
              $popup = $('<div/>')
                .addClass(className.popup)
                .data(metadata.activator, $module)
                .html(html)
              ;
              if(settings.inline) {
                module.verbose('Inserting popup element inline', $popup);
                $popup
                  .insertAfter($module)
                ;
              }
              else {
                module.verbose('Appending popup element to body', $popup);
                $popup
                  .appendTo( $context )
                ;
              }
              module.refresh();
              module.set.variation();
  
              if(settings.hoverable) {
                module.bind.popup();
              }
              settings.onCreate.call($popup, element);
            }
            else if($target.next(selector.popup).length !== 0) {
              module.verbose('Pre-existing popup found');
              settings.inline = true;
              settings.popup  = $target.next(selector.popup).data(metadata.activator, $module);
              module.refresh();
              if(settings.hoverable) {
                module.bind.popup();
              }
            }
            else if(settings.popup) {
              $(settings.popup).data(metadata.activator, $module);
              module.verbose('Used popup specified in settings');
              module.refresh();
              if(settings.hoverable) {
                module.bind.popup();
              }
            }
            else {
              module.debug('No content specified skipping display', element);
            }
          }
docs: generates popup html from metadata