code: function() {
  
      var _formatter = this;
  
  
      // functions that accept standard <data> and output form data for known services
      _formatter.schemas = {
  
        "publiclab": function(data) {
  
          var output = {};
  
          output.title              = data.title || null;
          output.body               = data.body  || null;
  
          // we can remove this from server req, since we're authenticated
          output.authenticity_token = data.token || null;
  
          // Whether note will be draft or not
          output.draft = data.draft || false;
  
          // Optional:
          output.tags               = data.tags           || null; // comma delimited
          output.has_main_image     = data.has_main_image || null;
          output.main_image         = data.main_image     || null; // id to associate with pre-uploaded image
          output.node_images        = data.node_images    || null; // comma-separated image.ids, I think
          // photo is probably actually a multipart, but we pre-upload anyways, so probably not necessary:
          output.image              = { };
          output.image.photo        = data.image          || null;
  
          return output;
  
        }//,
  
        // "drupal": {
        //   "title":           null,
        //   "body":            null
        // }
  
      }
  
  
      _formatter.convert = function(data, destination) {
  
        // return formatted version of data
        return _formatter.schemas[destination](data);
  
      }
  
    }
docs: eventually we could accept both a format and a URL