code: function(content) {
  		
  		// clone if asked. Cloning the object makes sure that each instance has its
  		// own version of the content (in case a same object were provided for several
  		// instances)
  		// reminder: typeof null === object
  		if (content instanceof $ && this.__options.contentCloning) {
  			content = content.clone(true);
  		}
  		
  		this.__Content = content;
  		
  		this._trigger({
  			type: 'updated',
  			content: content
  		});
  		
  		return this;
  	}
docs: Save the content, cloning it beforehand if need be
  
  @param content
  @returns {self}
  @private