code: function() {
  		
  		var self = this,
  			$el = self._$tooltip.find('.tooltipster-content'),
  			formattedContent = self.__Content,
  			format = function(content) {
  				formattedContent = content;
  			};
  		
  		self._trigger({
  			type: 'format',
  			content: self.__Content,
  			format: format
  		});
  		
  		if (self.__options.functionFormat) {
  			
  			formattedContent = self.__options.functionFormat.call(
  				self,
  				self,
  				{ origin: self._$origin[0] },
  				self.__Content
  			);
  		}
  		
  		if (typeof formattedContent === 'string' && !self.__options.contentAsHTML) {
  			$el.text(formattedContent);
  		}
  		else {
  			$el
  				.empty()
  				.append(formattedContent);
  		}
  		
  		return self;
  	}
docs: Insert the content into the appropriate HTML element of the tooltip
  
  @returns {self}
  @private