code: function instancesFromMatches(word, text, selector) {
    var match, ret = [];
    var re = new RegExp('\\b'+utils.escapeRegex(word)+'\\b', 'gi');
    var instance = 1;
    while ((match = re.exec(text)) !== null) {
      GLOBAL.debug(text.length, text.substring(0, 10), word, match.index, text.substr(match.index, word.length));
      // It's not in a tag
      if (text.indexOf('<' < 0) || (text.indexOf('>', match.index) > text.indexOf('<'.match.index))) {
        ret.push(annoLib.createInstance({exact: text.substr(match.index, word.length), instance: instance, selector: selector}));
      }
      instance++;
    }
    return ret;
  }
docs: convert instances of a match to instances