code: protected String getCellValue(final HtmlRenderingContext context, final int row, final int col,
              final Object value) {
          final String stringValue = LabelUtils.getValueLabel(value);
          return context.escapeHtml(stringValue);
      }
docs: Overrideable method for defining a cell's literal HTML value in the table
  
  @param context
  @param row
  @param col
  @param value
  @return