code: function( str ) {
          return str
              // Replaces any - or _ characters with a space
              .replace( /[-_]+/g, ' ')
              // Removes any non alphanumeric characters
              .replace( /[^\w\s]/g, '')
              // Uppercases the first character in each group
              // immediately following a space (delimited by spaces)
              .replace( / (.)/g, function($1) { return $1.toUpperCase(); })
              // Removes spaces
              .replace( / /g, '' );
      }
docs: Converts any string into a "javascript-friendly" version.
  
  @param {string} str
  @return {string} camelized