code: public void addMeasure(LRActivity activity) {
  		Map<String, Object> values = new HashMap<String, Object>();
  		values.put("downloads", this.getDownloads());
  		values.put("embeds", this.getEmbeds());
  		values.put("likes", this.getLikes());
  		values.put("views", this.getViews());
  		activity.addMeasureToVerb(values);
  	}
docs: /* (non-Javadoc)
  @see uk.ac.bolton.spaws.model.IParadata#addMeasure(com.navnorth.learningregistry.LRActivity)