code: ServiceName serviceName(final String name) {
          RuntimeCapability<?> dynamicCapability = runtimeCapability.fromBaseCapability(name);
          return dynamicCapability.getCapabilityServiceName(clazz);
      }
docs: Construct the {@link ServiceName} for a {@link Service} given it's simple name.
  
  @param name - the simple name of the service.
  @return The fully qualified {@link ServiceName} of the service.