code: public InsertBuilder set(String column, String value) {
          columns.add(column);
          values.add(value);
          return this;
      }
docs: Inserts a column name, value pair into the SQL.
  
  @param column
  Name of the table column.
  @param value
  Value to substitute in. InsertBuilder does *no* interpretation
  of this. If you want a string constant inserted, you must
  provide the single quotes and escape the internal quotes. It
  is more common to use a question mark or a token in the style
  of {@link ParameterizedPreparedStatementCreator}, e.g. ":foo".