code: private String prettyOutputStart(String initialString) {
          initialString += Reporter.ordinal(match + 1) + " element with <i>" + type.toString() + "</i> of <i>" + locator + "</i>";
          if (parent != null) {
              initialString = parent.prettyOutputStart(initialString + " and parent of ");
          }
          return initialString;
      }
docs: Builds the nicely HTML formatted output of the element by retrieving parent
  element information
  
  @param initialString - the starting string, typically describing the element,
  or initial parent element
  @return String: text identifying how the element was located