code: public static IEntitySerializer getSerializer(final String serializeFormat) throws SerializationException {
  		IEntitySerializer serializer = null;
  		if (isValidSerializeFormat(serializeFormat)) {
  			if (serializeFormat.equalsIgnoreCase(XML_SERIALIZE_FORMAT)) {
  				serializer = new XMLSerializer();
  			} else if (serializeFormat.equalsIgnoreCase(JSON_SERIALIZE_FORMAT)) {
  				serializer = new JSONSerializer();
  			}
  		}
  		return serializer;
  	}
docs: Method to get the corresponding serialize instance for the given serializer format
  
  @param serializerFormat
  @return IEntitySerializer
  @throws SerializationException