code: def send(self, to, language=None, **data):
          
          self.data = data
          self.get_context_data()
          if app_settings['SEND_EMAILS']:
              try:
                  if language:
                      mail.send(to, template=self.template, context=self.context_data, language=language)
                  else:
                      mail.send(to, template=self.template, context=self.context_data)
              except EmailTemplate.DoesNotExist:
                  msg = 'Trying to use a non existent email template {0}'.format(self.template)
                  LOGGER.error('Trying to use a non existent email template {0}'.format(self.template))
docs: This is the method to be called