docs: function Plugin(options) {
      this.each(function () {
        var $this = $(this);
        var data = $this.data('bui.slugger');
  
        if (!data) {
          data = new Slugger($this, options);
          $this.data('bui.slugger', data);
        }
  
        data.updateSlug();
      });
  
      return this;
    }