docs: private ByteBuffer generateTimeoutValue(long timeout) {
          if (columnFamily.getDefaultValueSerializer() == ByteBufferSerializer.get() ||
              columnFamily.getDefaultValueSerializer() == LongSerializer.get()) {
              return LongSerializer.get().toByteBuffer(timeout);
          }
          else {
              return columnFamily.getDefaultValueSerializer().fromString(Long.toString(timeout));
          }
      }