docs: def format_help(help):
      """Format the help string."""
      help = help.replace('Options:', str(crayons.black('Options:', bold=True)))
  
      help = help.replace('Usage: pinax', str('Usage: {0}'.format(crayons.black('pinax', bold=True))))
  
      help = help.replace('  start', str(crayons.green('  start', bold=True)))
      help = help.replace('  apps', str(crayons.yellow('  apps', bold=True)))
      help = help.replace('  demos', str(crayons.yellow('  demos', bold=True)))
      help = help.replace('  projects', str(crayons.yellow('  projects', bold=True)))
      help = help.replace('  themes', str(crayons.yellow('  themes', bold=True)))
      help = help.replace('  tools', str(crayons.yellow('  tools', bold=True)))
  
      additional_help = \
          """Usage Examples:
  Create new project based on Pinax 'account' starter project:
  $ {0}
  
  Create new project based on development version of 'blog' starter project
  $ {6}
  
  View all Pinax starter projects:
  $ {1}
  
  View all Pinax demo projects:
  $ {2}
  
  View all Pinax apps:
  $ {3}
  
  View all Pinax tools:
  $ {4}
  
  View all Pinax themes:
  $ {5}
  
  Commands:""".format(
              crayons.red('pinax start account my_project'),
              crayons.red('pinax projects'),
              crayons.red('pinax demos'),
              crayons.red('pinax apps'),
              crayons.red('pinax tools'),
              crayons.red('pinax themes'),
              crayons.red('pinax start --dev blog my_project')
          )
  
      help = help.replace('Commands:', additional_help)
  
      return help