docs: def drawDisplay(self, painter, option, rect, text):
          """
          Overloads the drawDisplay method to render HTML if the rich text \
          information is set to true.
          
          :param      painter | <QtGui.QPainter>
                      option  | <QtGui.QStyleOptionItem>
                      rect    | <QtCore.QRect>
                      text    | <str>
          """
          if self.showRichText():
              # create the document
              doc = QtGui.QTextDocument()
              doc.setTextWidth(float(rect.width()))
              doc.setHtml(text)
              
              # draw the contents
              painter.translate(rect.x(), rect.y())
              doc.drawContents(painter, QtCore.QRectF(0, 
                                                      0, 
                                                      float(rect.width()), 
                                                      float(rect.height())))
                                               
              painter.translate(-rect.x(), -rect.y())
          else:
              if type(text).__name__ not in ('str', 'unicode', 'QString'):
                  text = nativestring(text)
              
              metrics = QtGui.QFontMetrics(option.font)
              text = metrics.elidedText(text,
                                        QtCore.Qt.TextElideMode(option.textElideMode),
                                        rect.width())
              
              painter.setFont(option.font)
              painter.drawText(rect, int(option.displayAlignment), text)