docs: def put_content(self, content):
          """
          Publishes a message straight to SNS.
  
          :param bytes content: raw bytes content to publish, will decode to ``UTF-8`` if string is detected
          """
          if not isinstance(content, str):
              content = content.decode('utf-8')
  
          self.topic.publish(Message=content, **self.storage_args)