docs: def save(self, *args, **kwargs):
          """creates the slug, queues up for indexing and saves the instance
  
          :param args: inline arguments (optional)
          :param kwargs: keyword arguments
          :return: `bulbs.content.Content`
          """
          if not self.slug:
              self.slug = slugify(self.build_slug())[:self._meta.get_field("slug").max_length]
  
          if not self.is_indexed:
              if kwargs is None:
                  kwargs = {}
              kwargs["index"] = False
          content = super(Content, self).save(*args, **kwargs)
          index_content_contributions.delay(self.id)
          index_content_report_content_proxy.delay(self.id)
          post_to_instant_articles_api.delay(self.id)
          return content