docs: def _object_name_html(self):
          """Return an html admin link with the object's name as text. If the 
          object doesn't exist, return "(deleted)".
          """
          if self.presently.exists:
              url = self.url()
              return "<a href=\"%s\">%s</a>" % (url,
                                                unicode(self.get_object()),)
          else:
              return "(deleted)"