docs: def parse_markdown_readme():
      """
      Convert README.md to RST via pandoc, and load into memory
      (fallback to LONG_DESCRIPTION on failure)
      """
      # Attempt to run pandoc on markdown file
      import subprocess
      try:
          subprocess.call(
              ['pandoc', '-t', 'rst', '-o', 'README.rst', 'README.md']
          )
      except OSError:
          return LONG_DESCRIPTION
  
      # Attempt to load output
      try:
          readme = open(os.path.join(
              os.path.dirname(__file__),
              'README.rst'
          ))
      except IOError:
          return LONG_DESCRIPTION
      return readme.read()