docs: def pretty_date(the_datetime):
      """Attempt to return a human-readable time delta string."""
      # Source modified from
      # http://stackoverflow.com/a/5164027/176978
      diff = datetime.utcnow() - the_datetime
      if diff.days > 7 or diff.days < 0:
          return the_datetime.strftime('%A %B %d, %Y')
      elif diff.days == 1:
          return '1 day ago'
      elif diff.days > 1:
          return '{0} days ago'.format(diff.days)
      elif diff.seconds <= 1:
          return 'just now'
      elif diff.seconds < 60:
          return '{0} seconds ago'.format(diff.seconds)
      elif diff.seconds < 120:
          return '1 minute ago'
      elif diff.seconds < 3600:
          return '{0} minutes ago'.format(int(round(diff.seconds / 60)))
      elif diff.seconds < 7200:
          return '1 hour ago'
      else:
          return '{0} hours ago'.format(int(round(diff.seconds / 3600)))