docs: def parse_event_name(name):
      """Returns the python module and obj given an event name
      """
      try:
          app, event = name.split('.')
          return '{}.{}'.format(app, EVENTS_MODULE_NAME), event
      except ValueError:
          raise InvalidEventNameError(
              (u'The name "{}" is invalid. '
               u'Make sure you are using the "app.KlassName" format'
               ).format(name))