Task: Analyze the tweet's sentiment and assign it to either 'neutral or no emotion' or one or more of the specified emotions (anger, anticipation, disgust, fear, joy, love, optimism, pessimism, sadness, surprise, trust).
Tweet: It is so exhilarating taking on the challenge of demonstrating + explaining WHY #JamesJoyce's #Ulysses is so endearing &amp; wonderful!
This tweet contains emotions: 
joy, optimism