Task: Identify the primary emotion conveyed in the tweet and assign it to either 'neutral or no emotion' or one or more of the provided emotions (anger, anticipation, disgust, fear, joy, love, optimism, pessimism, sadness, surprise, trust) that best capture the tweeter's mental state.
Tweet: @Matalan when the lady in Xmas dept answers your call as 'hello mrs Xmas' yep true story #winning #Xmas #cheer #goodcustomerservice ❤ 📞👍😊
This tweet contains emotions: 
joy, optimism