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Tovuti nyingi, kama vile tovuti za habari na blogu, hushirikiana na Google kuonyesha matangazo kwa wageni wao. Tukifanya kazi na washirika wetu, tunaweza kutumia vidakuzi kwa madhumuni kadhaa, kama vile kukusitisha kuona tangazo sawa tena na tena, kugundua na kusitisha udanganyifu wa kubofya, na kuonyesha matangazo ambayo yana uwezekano wa kuwa wa maana zaidi (kama vile matangazo yanayolingana na tovuti ulizotembelea).