A good ploy except that the price of a new vacuum cleaner from Hoover which qualified for the promotion was about 2/3 the price of a flight to the Caribbean. I believe the companys marketing team only did research on the amount of people buying vacuum cleaners and Hoover’s market share of that, not the comparison price, or they didn’t understand that people would buy something they didn’t need as a convertible currency to be replaced by a holiday.
Kimsingi wao aliahidi kwamba, pamoja na katika bei ya mpya kifyonza, kila mtu alikuwa na haki ya likizo ya bure au ndege na Caribbean. njama nzuri isipokuwa kwamba bei ya mpya kifyonza kutoka Hoover ambayo waliohitimu kwa kukuza mara kuhusu 2/3 bei ya ndege ya Caribbean. Naamini timu companys masoko alivyofanya tu utafiti juu ya kiasi cha watu kununua cleaners utupu na soko Hoover ya sehemu ya kwamba, si kulinganisha bei, au hawakuelewa kwamba watu kununua kitu wao hakuwa na haja kama fedha convertible kwa kubadilishwa na likizo.