Chimero reminds the reader, however, that design inevitably fulfills a need: We design things for other people to use and enjoy. While most projects exists to create some kind of return on investment, real value is created when the designer finds the point at which the client's and the users' needs intersect. In any project, there comes a point when we must ground our flights of fancy and begin to ask difficult questions, like "How will this look on mobile devices?" and "Will this translate well to the Japanese market?" These questions, and their answers, require understanding where that intersection is and thinking critically about how we can drive our solution towards it. Coming Up With the Next Big Thing Chimero describes design as "the process of imagining a future and working towards it with intelligence and cleverness."
Ardhi yetu ni ya mababu zetu na itaadhibu wale wote wasiojihadhari na upuuzi na ujinga wanaofanya juu ya ardhi ya Wafalme.Kuna wengi wanajaribu kuishi kwa kutishia na kujichukulia uamuzi wa hapo kwa hapo huku mazingira yakiwaangalia .Ujumbe huu si wangu bali upo na utakuwepo na si zimekaribia pale wenye ujumbe watakapowasili na kuwajulisha kuwa kila kita kitu kilikuwepo na kinajulikana na kilirekodiwa . Udhihaka wa wadhulumuni ni tabaka la wafedhuhi wenye Udhehuri na Ushuhuri.ibu watoto na kizazi kijacho cha watoto kijacho bila ya kuelewa na kujuwa athi na matokeo ya tukio ulilofanya.Fanya ufanyalo ila usilaumu Ufanyalo.