These are people having a mobile phone but they care a lot regarding the service they receive.These customers tend to compare the service they receive against the cost they are charged of such service.They also take into consideration the quality of the service such as the reception, the quality of calls (both making and answering calls), customer care, after sales services and other services.
Hawa ni watu kuwa na simu ya mkononi lakini wao huduma mengi kuhusu huduma wao receive.These wateja huwa na kulinganisha huduma wanazopata dhidi ya gharama wao ni kushtakiwa ya vile service.They pia kuzingatia ubora wa huduma kama vile mapokezi, ubora wa wito (wote maamuzi na wito kujibu), huduma kwa wateja, baada ya mauzo ya huduma na huduma nyingine.