We must understand the factors that provoke feelings of risk in consumers and must provide information and support that will reduce perceived risk. The client will form a purchase intention of the costs based on factors such as expected personal income, expected price (i.e. the price that they will be charged to use a service – our price should be the lowest price on market) and the benefits that we will attach to the service package compared to benefits offered by other companies.
Tunapaswa kuelewa mambo ambayo kumfanya hisia za hatari katika walaji na lazima kutoa taarifa na msaada kwamba itapunguza hatari alijua. mteja itakuwa kuunda kununua nia ya gharama za msingi sababu kama vile mapato inatarajiwa binafsi, inatarajiwa bei (yaani bei kuwa watakuwa kushtakiwa kwa kutumia huduma ya â € “”bei yetu lazima bei ya chini katika soko) na faida kwamba sisi ambatanisha na mfuko wa huduma ikilinganishwa na faida inayotolewa na makampuni mengine.