Research shows that positive reinforcement is more effective than negative reinforcement in gaining a change in behaviour in the long run because with negative reinforcement the desired change occurs only as long as there is a threat of punishment.
Utafiti unaonyesha kwamba kuimarisha chanya ni bora zaidi kuliko kuimarisha hasi katika kupata mabadiliko katika tabia katika muda mrefu kwa sababu pamoja na kuimarisha hasi mabadiliko yanayotakiwa hutokea tu kwa muda mrefu kama kuna tishio la adhabu.