Selling to the big and well-known names may look good for Public Relations purposes, but they are often the worst offenders, and because of their larger purchase volumes, they would often have squeezed the sales manager on price to such an extent that the gross profit margin is much less than normal. So, you may often find that the 5 per cent gross margin you make on sales to them disappears when they take one year to pay you and you are borrowing from the bank at 6 per cent.
Kuuza kwa majina makubwa na maalumu inaweza kuangalia vizuri kwa madhumuni Uhusiano wa Umma, lakini wao ni mara nyingi wahalifu mbaya, na kwa sababu ya wingi wao kubwa ya kununua, wangeweza mara nyingi kuwa mamacita meneja wa mauzo ya bei kwa kiasi kwamba pato la faida kiasi ni kidogo sana kuliko kawaida. Hivyo, unaweza mara nyingi kujua kwamba asilimia 5 pato la kiasi kufanya juu ya mauzo kwao kutoweka wakati wao kuchukua mwaka mmoja na kulipa wewe na wewe ni kukopa kutoka benki saa 6 per cent.