The primary target audience of the project is the world's indigenous peoples with special focus on children and youth and those living in isolated communities and areas with little access to key information about the world around them. Although many of these areas are remote, in virtually all these regions there is access to video playback technology within a few hours or a day's drive — at indigenous peoples' organizations or indigenous teachers' training facilities.
Sinema hii imetengenezwa mahsusi kwa ajili ya watu wa makabila wakiwemo watoto,vijana na wakina mama. Watu wengi wa makabila wanaishi maeneo ambayo ni vigumu kupata khabari mbalimbali muhimu zinazowahusu na kuwazunguka. Japo ni kweli sehemu nyingi watu wa makabila wanapoishi ni mbali lakini mara nyingi kuna sehemu karibu yao ambapo kuna uwezekano wa kuona sinema ama kusikiliza redio. Kwa mfano makanisani, ama kwenye ofisi za mashirika au hata ofisi ya viongozi wa kijiji. Sehemu hizi zaweza kutumika kwa ajili ya kutoa ujumbe huu muhimu.