But there’s a reason why Red Bull and Method have been huge successes while other products with similar recipes and formulas have failed: formulas can be copied, brands cannot. A tech entrepreneur will not put her idea for a startup on a crowdfunding site (unless all other investors pass), because any engineer can copy it. But a consumer products company with $3 million in revenue would be comfortable talking about not just the idea, but the actual performance of the business.
Kwa mfano kama mtu ana magari matatu ya kutembelea, anaweza kuuza magari mawili kubaki na gari limoja na fedha atakayoiokoa kuiwekeza au kutumia kama mataji na kuanzisha biashara ili kujiongezea kipato. Mfumo wa mtu tajiri ni mfumo ambao unamwezesha kuwa na biashara yake, kumiliki mali nyingi, kuwa na fedha nyingi katika akiba na awe ameziwekeza kwenye vitega uchumi vinavyolipa faida kubwa zaidi ya asiliamia kumi, kama vile nyumba za kupangisha na hisa. Mtu huyu hana wasiwasi na maisha.