Beyond this period when accurate forecasts are impossible, Ansoff suggested that a variety of long-term objectives should be substituted for return on equity because they are more easily measurable and contribute towards the overall return.
Zaidi ya kipindi hiki ambacho utabiri sahihi ni haiwezekani, Ansoff alipendekeza kuwa aina ya malengo ya muda mrefu lazima kuwa mbadala kwa ajili kurudi kwenye usawa kwa sababu wao ni urahisi zaidi kupimika na kuchangia katika kurudi kwa ujumla.