You can still find Snapple beverages at most stores, but in the 90s, Snapple was a huge hit at small retailers. Quaker thought it could make billions by buying the company and getting the product into more stores. Quaker paid $1.7 billion for Snapple, but its plans didn’t work as hoped. Other beverage makers had noticed Snapple’s rise (and the amount Quaker was willing to pay for it) and they weren’t going to stand idly by while Quaker cornered the fruity-drink-in-a-bottle market.
Ingawa ilikuwa kawaida kwa Lockheed kutumia english vipimo kwa ajili ya kubuni NASA (tangu NASA ina ulitangaza kutumia hatua za ujazo kwa miaka mingi), bado kulikuwa na hafla mbalimbali ambapo makosa lazima wamekuwa wakikamatwa na haikuwa hivyo. 7. Quaker hupoteza zaidi ya $ 1 Bilioni juu ya Snapple. Bado unaweza kupata Snapple vinywaji katika maduka mengi, lakini katika miaka ya 90, Snapple alikuwa hit kubwa katika wauzaji wadogo. Quaker mawazo inaweza kufanya mabilioni kwa kununua kampuni na kupata bidhaa katika maduka zaidi. Quaker kulipwa $ bilioni 1.7 kwa ajili ya Snapple, lakini mipango yake hakuwa na kazi kama matumaini. watunga nyingine kinywaji alikuwa niliona kupanda Snapple (na kiasi Quaker alikuwa tayari kulipa kwa ajili yake) na walikuwa si kwenda kusimama domo na wakati Quaker cornered fruity-kunywa-katika-chupa-soko.