Twaweza partnered with Masoko, a leading ‘experiential’ marketing company, to distribute popular materials and show films across about a third of Tanzania. Masoko, at their initiative, distributed Twaweza materials free of charge by piggybacking them on marketing visits they were doing for commercial companies, using specially designed trucks with platforms for staging shows and showing films.
Madeleine Bunting wa blog ya Poverty Matters ya gazeti la Guardian la Uingereza anaripoti kuhusu mjadala wa misaada maendeleo uliofanyika kwenye Taasisi ya Maendeleo ya Nje, ambapo Rakesh Rajani, aliiwakilisha Twaweza. Anaripoti kuwa upashanaji habari ni muhimu kwa maendeleo na Twaweza imeitwa mwanzilishi wa juhudi hizo. HakiElimu, Daraja na Uwezo zinatajwa kama mifano ya ubia na Twaweza.