The customer can obtain information from any of theses sources: Commercial sources (we should try to advertise as effectively as possible, train our sales people to give them the right information, focus on the right quality contents of the package), Public sources (we should use media like t.v., radios, billboards, newspapers and magazines), Experimental sources (we should give our customer the benefit from cooling down periods scheme which results in better customer focus.
mteja anaweza kupata taarifa kutoka yoyote ya vyanzo theses: vyanzo Commercial (tunapaswa kujaribu kutangaza vizuri kama iwezekanavyo, kutoa mafunzo kwa mauzo yetu watu ili kuwapa taarifa sahihi, kuzingatia yaliyomo haki ubora wa mfuko), vyanzo vya Umma (sisi unapaswa kutumia vyombo vya habari kama tV, redio, mabango, magazeti), vyanzo vya majaribio (tuwape wateja wetu kufaidika na baridi chini vipindi mpango ambayo matokeo katika mtazamo bora kwa wateja.