The macro level is important insofar as it affects peoples' lives, but for Twaweza we need to make the everyday retail aspects our core unit of reference.
Mtazamo wa jumla kuanzia juu ni muhimu kwa jinsi unavyoathiri maisha ya wananchi, lakini kwa sisi Twaweza tunahitaji kuchukua mambo ya kawaida ya kila siku kama mahali pa kuanzia.