In the same way a representative of a company may speak on behalf of the company; he may telephone someone on business and say, 'Hello, this is Unilever here'; he is not Mr. Unilever, but he carries their name because he is working on their behalf.
Kwa njia hiyo hiyo mwakilishi wa kundi anaweza kusema kwa niaba ya kundi, anaweza kumpigia mtu wa kwenye shughuli na kusema, Haloo! hapa ni wakulima, Si Bw. Wakulima, bali anachukua jina lao kwa kuwa anafanya kazi kwa niaba yao.