Hosted under Champs Foundation, the campaign is a brainchild of radio presenter Mwende Macharia, who hopes to use the campaign to “create awareness among young people aged 15-24 years on self empowerment, self confidence and self appreciation”.
“Mitandao ya kijamii tukiitumia vizuri inaweza kutunufaisha na tukaweza kumsaidia raisi wetu kutimiza adhma yake ya kuona Tanzania inakuwa nchi ya viwanda, kwaiyo vijana tupende kujifunza kwenye hii Mitandao tuitumie tu vizuri kwa kunyanyuana zaidi ili tuzidi kuona fursa mbalimbali zilizopo kuliko kutumia kwa kupiga umbea na kufuatilia maisha ya watu binafsi”.