This price has been widely promoted through television and radio public service announcements, through a Ministry of Health and Social Welfare press release and, since July and August 2011, printed materials promoting Alu contained the recommended price.
Bei hii imehimizwa kupitia vituo vya televisheni na redio na hata matangazo yanayobandikwa hasa katika maeneo ya umma. Matangazo haya yalitolewa kupitia taarifa za ofisi ya Wizara ya Afya na Ustawi wa Jamii kuanzia Julai na Agosti 2011. Mabango na vipeperushi pia vilitumika kuhamasisha jamii vikionyesha bei ya Alu inayoelekezwa na Serikali.