In London in 2010 he won the BEFFTA Award for Best International Artist in a category where had been pitted against Nigeria’s 2 Face Idibia, Beyonce and Akon. At the same event he also took home the Sexiest Male Artist award.
Mwaka 2010 London, alishinda Tuzo ya BEFFTA katika kipengele cha Msanii Bora wa Kimataifa ambapo alikua akichuana na Msanii wa Nigeria 2 Face Idibia, Beyonce na Akon. Katika shindano hilo hilo aliweza kuondoka na tuzo ya Msanii wa Kiume mwenye Mvuto Zaidi.