The company also intended to encourage users of their online commerce platforms, especially eBay, to use Skype for communicating in an effort to enhance the speed of communication between buyers and sellers, thereby reducing friction in the online shopping experience.
Kampuni pia nia ya kuhamasisha watumiaji wa biashara zao online majukwaa, hasa eBay, kwa kutumia Skype kwa ajili ya kuwasiliana katika jitihada za kuongeza kasi ya mawasiliano kati ya wanunuzi na wauzaji, na hivyo kupunguza msuguano katika online ununuzi uzoefu.