It goes far beyond normal sales technique or marketing but refers to situations where there is total falsehood and total deception because otherwise the stability and certainty of contracts would be seriously prejudiced.
Ni huenda mbali zaidi ya kawaida ya mauzo mbinu au masoko lakini inamaanisha hali ambapo kuna jumla uwongo na udanganyifu jumla sababu vinginevyo utulivu na uthubutifu ya mikataba itakuwa umakini wenye ubaguzi.