The objective of the roadtrip is to bring the trucks closer to its customers in the region and to showcase the vehicles' efficiency and capability which will lead to high productivity for their customers.
Wakati ajali za barabarani zikiendelea kugharimu maisha ya watu, ufanisi wa njia hii ya usafirishaji kwa ujumla wake unahitaji kudumisha ubora wa usafirishaji wa barabara nchini Tanzania kutokana na ufanisi wake, kuokoa mda na kuaminika pamoja na kuchukuliwa kuwa kiunganishi kikubwa cha barabara ndogo kwenye barabara kuu za nchi.