The media was identified as the key intermediary in opinion polling. Some of these findings were validated by one of the early rounds of Sauti za Wananchi poll which revealed that less than two out of ten citizens feel that their opinion counts to a large extent at the national (15%) and county (18%) levels. The formative study highlighted that Kenyan public and policy discourse was missing:
Uungaji mkono huu wa demokrasia pia unadhihirika kupitia takwimu za Afrobarometer (2014) zinazoonesha asilimia 79 ya wananchi wakisema kuwa serikari inayoongoza kidemokrasia ndiyo aina ya serikali wanayoipenda zaidi na asilimia 81 wakisema ni vema wachague viongozi wao kupitia chaguzi huru za kidemokrasia.