According to Meg Whitman, the former CEO and president of eBay Inc., the company could be best described as a “dynamic, self-regulating economy”. Its business model was based on creating and maintaining a person-to-person trading community where buyers and sellers from around the globe could readily and conveniently exchange information and goods in an efficient and effective manner facilitated by the internet. The online commerce platforms acted as a value-added facilitator of buyer-seller transactions by providing the necessary supporting infrastructure.
Kwa mujibu wa Meg Whitman, Mkurugenzi Mtendaji wa zamani na rais wa eBay Inc, kampuni inaweza kuwa bora kama “”nguvu, yaliyotungwa uchumi”” alieleza. biashara yake mfano ilikuwa misingi ya kujenga na kudumisha mtu-kwa-mtu biashara jamii ambapo wanunuzi na wauzaji kutoka kote duniani inaweza kwa urahisi na conveniently kubadilishana habari na bidhaa katika ufanisi namna kuwezeshwa na internet. online biashara majukwaa alitenda kama mwezeshaji ongezeko la thamani ya mashirikiano mnunuzi muuzaji kwa kutoa muhimu kusaidia miundombinu.