Each PSA depicts one courageous person taking the first bold or unusual step to confront a problem and, in so doing, inspiring others to join.
Kila tangazo la umma litamwonyesha mtu mmoja jasiri anayechukua hatua madhubuti au ile isiyo ya kawaida ili kulikabili tatizo fulani na, kwa kufanya hivyo, anawatia hamasa wengine kujiunga naye.