Define industry and technology trends such as services expected by customers, changes in costs, entry of new competitors, changes in size and nature or market, new software and communication networks etc
Kufafanua viwanda na teknolojia ya mwenendo kama vile huduma za inatarajiwa kwa wateja, mabadiliko katika gharama, kuingia ya washindani mpya, mabadiliko katika ukubwa na asili au soko, programu mpya na mitandao ya mawasiliano nk