But Smart sees itself also as an integral part of the society with a mission far beyond pure business. While Smart’s core mission is connecting people which by its own generates tremendous benefits for the society and economy of Cambodia, Smart has defined Education, Sport and Green Environment as its fields of engagement. Smart collaborates with UNESCO and Ministry of Education to counter illiteracy, helping 92,000 Cambodians across the nation to read and write during 2015. Smart Axiata supports HFCA (Happy Football Cambodia Australia) since 5 years to send a delegation to the annual Homeless World Football Cup, therewith giving some of the assumed 100,000 homeless people in Cambodia hope for a better life. In partnership with JCI, Smart Axiata engages annually in tree planting and clean-up activities.
តាមរយៈភាពជាដៃគូផ្តាច់មុខជាមួយ Universal Music, Smart ក៏បាននាំមកនូវការកំសាន្តលំដាប់ថ្នាក់ពិភពលោក ដល់អតិថិជនរបស់ខ្លួនទូទាំងប្រទេស។ សមិទ្ធផលមួយនៃការចាប់ដៃ គូយុទ្ធសាស្ត្រ នេះគឺជាការបង្កើតនូវកម្មវិធីតន្ត្រី ដែលអាចអោយលោកអ្នកស្តាប់ចម្រៀងគ្នាដែនកំណត់ក្នុងកម្មវិធីទូរស័ព្ទដៃជាលើកដំបូងនៅក្នុងប្រទេសកម្ពុជា។