Considering obvious ‘healthy’ competition which would be the trend among universities, when scrapping of the UTME would have given rise to universities taking charge of all aspects of their students’ admissions, there will be cause to evoke these marketing techniques aimed at attracting new entrants: Campus visits (as prospective students and parents who visit campus often appreciate what they see and are overwhelmingly positive about the experience, thus stimulating student enrollment); easily recognisable messages on printed promotional materials reflected in pieces such as house guides, scholarship brochure and guide . Others include promotion of academic programmes; use of direct mail, television, វិទ្យុ, and media relations .
ជំហរហិរញ្ញវត្ថុរបស់ក្រុមហ៊ុនមួយគឺមិនខ្លាំងដូចទំនាក់ទំនងអតិថិជនរបស់ខ្លួន (អាជីវកម្មទាំងអស់ជាក់ស្តែងមាននៅ whelms របស់អតិថិជន). ការសិក្សាបានបង្ហាញថាកេរ្តិ៍ឈ្មោះរួមចំណែកដល់ការមិនតិចជាង 60 per cent of companies’ market value . កេរ្តិ៍ឈ្មោះរបស់ក្រុមហ៊ុនមួយអំណោយផលបានផ្ដល់នូវអត្ថប្រយោជន៍ប្រកួតប្រជែងនិងភាពខុសគ្នាទីផ្សារ. កិត្តិស័ព្ទ, គ្មាន ការ សង្ស័យ, ផ្តល់ការលក់ខ្ពស់ពីអតិថិជនពេញចិត្ត, សមត្ថភាពក្នុងការទាក់ទាញទេពកោសល្យល្អបំផុត, ការបញ្ជូន, and even helps in improving its relationship (ឧ. with regulators, the government).