To strengthen the bond of loyalty, love and devotion between the people and His Majesty the King; To improve the living standards and socio-economic status of women, especially rural women; To create an awareness among women of the importance of proper maternal and child care, nutrition, clean drinking water and hygiene, in order to improve the general health of the people; To encourage women to take an active part in the implementation of socio-economic development programmes and in all other nation-building activities; To inculcate in women pride in the rich social, cultural and spiritual heritage of the country; To promote harmony, understanding and friendship among all people, especially among rural people.
• Generar conciencia entre las mujeres de la importancia de la adecuada atención maternoinfantil, la nutrición, el agua potable impoluta y la higiene, a fin de mejorar la salud general de la población;