Any assessment of the situation of Afro-Brazilians must begin with the following observations: (i) they represent nearly 45.3 per cent of the Brazilian population, or approximately 70 million people; (ii) basic inequalities between the white and black populations exist (birth rates, life expectancy, instruction, professional qualification, housing and health conditions, and access to land); (iii) there are not enough universal social policies that take into account the negative effects of racism and racial discrimination; (iv) the situation is particularly critical in the remaining runaway slave communities, whose socio-economic indicators reside below those of the black population as a whole.
- Establecimiento de contactos con agentes de asociaciones profesionales y de relaciones públicas para promover la sensibilización sobre la necesidad de que las personas de ascendencia africana desempeñen una función más destacada en las campañas publicitarias que responda a los criterios adoptados en materia de diversidad étnica y racial de la sociedad brasileña.