With women generally serving as the custodian and controller of the family purse, the emergence of the marketplace as an income-generating mechanism for rural people has boosted their purchasing power.
Habida cuenta de que, en general, la mujer es quien custodia y controla la bolsa de la familia, la aparición del mercado —como mecanismo generador de ingresos para los campesinos— ha elevado su poder adquisitivo.